Comprehensive Business Plan: Screpy's Book Cafe, London, 2022

This business plan details the establishment of Screpy's Book Café in London, a standardized book café and coffee shop. It includes a business overview, product and service offerings, organizational structure, industry analysis using PESTLE, distribution and marketing strategies, and a financial plan. The café aims to provide a relaxing environment with a wide range of books, targeting the Barbican Centre area. The plan emphasizes strategic schemes for organizational structure and market positioning, focusing on profitability and building a steadfast reputation. Key aspects include an all-day breakfast USP, free internet, and sustainable practices.

BUISNESS PLAN

EXECUTIVE SUMMARY
The plan formulated in the analysis is for the establishment of the Screpy’s book café which will be a
standardized book café and a coffee shop, copiously endowed and stocked with a wide range of books.
The detailed analysis of the company is thereby given and the scrutiny of the major components affecting
the positioning of the business in the market world has thus been analyzed in a scrutinized manner. The
comprehensive structure of the plan has proven to be an aid in the formation of the business venture in
the industry. The elucidation of the factors along with the financial support that has to be gathered by the
café has also been explained in the investigation of the plan of action. This formulation will thereby help
in understanding the relative concept of the organizational structure and the strategical schemes that has
to be adopted by a company to flourish in the market place.

Table of Contents
INTRODUCTION.....................................................................................................................................4
CHAPTER – 1.........................................................................................................................................4
Business Overview..............................................................................................................................4
CHAPTER – 2.........................................................................................................................................5
Product and Services...........................................................................................................................5
CHAPTER – 3.........................................................................................................................................5
Organizational Structure......................................................................................................................5
CHAPTER – 4.........................................................................................................................................5
Industry Analysis.................................................................................................................................5
CHAPTER – 5.........................................................................................................................................6
Distribution and Marketing..................................................................................................................6
CHAPTER – 6.........................................................................................................................................6
Financial Plan......................................................................................................................................6
CONCLUSION..........................................................................................................................................7
REFERENCES..........................................................................................................................................7

INTRODUCTION
The business plan can be defined as a comprehensive document that gives an extensive
view of the complete framework of company’s objectives and the path that has been chosen to
conduct the procedures of the business. It specifies the plans for the publicizing, financial aspects
and the operational facets involved in the functioning of the professional enterprise. The
investigation of the internal as well as the external factors determining the position of the
enterprise is indeed an impactful task that takes place while formulating the proposal. The details
that have been provided in the structure, highlights the particular strategies that are chosen for
the segregated departments of the organsiation to carry forward the business activities in an
aligned manner. The products or the services that are offered by the venture is descriptively
mentioned in the proposal along with the inferences made in respect to the market survey that
has been conducted by the experts for the long run. This thereby will include the overview of the
business, analysis of the market, organizational structure, marketing strategies along with the
preparation of the budget for the smooth functioning of the business in the long run. This report
will thereby highlight the exclusive plan of the Screpy’s book café with a view to open it in the
prime location of London in the year 2022. The idea behind the opening of this café is to provide
the citizens a place to relax along with the provision to read. The primary vison of the café is to
consider the dynamic trends that keep on changing in the market according to the tastes and
preferences of the customers. The ultimate mission of the Screpy’s book café is to secure a sound
position in the market with an aim to survive for a significant period of time. The generation of
the profits along with building steadfast reputation amongst the people is the primary objective
of the café. The relative factors affecting the café will thus be evaluated in the plan in an
extensive manner.
MAIN BODY
CHAPTER – 1
Business Overview
The business structure of the café will be formulated in an effectual manner, the
recruitment of the personnel will be done according to their ability and expertise. The
composition of the panel will include the presence of a manager who will be responsible for the
supervision, the Human Resource manager will be the in charge of the employment process

along with the Marketing executive to assist the promotional and advertising activities of the
business. The other departments of the café will be provided with the specified professionals to
look after the operations of each segment in a viable manner. The amenities that will be provided
by the Screpy’s book café will be with a scope to earn substantial profits along with a vision to
enhance the market positioning of the company. The most appropriate strategy will be used in
order to regulate the functioning of the enterprise. The offerings of the café will be in respect to
secure a position in the community space to withstand the culture of reading tin the society. The
location of the café will be near the Barbian center, Finsbury, which will be a fantastic place to
attract the customers. The demographics of the place is perfect for the business of a café as the
composition of people residing over there are regular visitors to book cafes. The facility of a free
internet contact will also be provided to the customers along with the electrical power points and
an easy access to the street side parking that too in front of the café itself. The running of an all-
day breakfast will be the USP of the business. The Screpy’s book café is a sole proprietorship
and the protocols or other important financial aspects will be taken care by the owner itself. The
liability that may arise because of any contingency will be upon the holder. The profits will be
retained by the proprietor itself.
CHAPTER – 2
Product and Services
The Screpy’s book café will be equipped with all the amenities that are essential such as
the attractive and well-designed interior, fully furnished shelves for the books, delicious and
authentic recipes of baked goods, superior quality of the espresso drinks and a range of assorted
wine served with legitimacy.
CHAPTER – 3
Organizational Structure

CHAPTER – 4
Industry Analysis
The utilization of the PESTLE analysis will be done to segregate the external factors that can
influence the Screpy’s book café market placement. The future of the establishment must be
determined in advance to make severe considerations for the success of the business.
 POLITICAL – The relationship maintenance of the café with the influential leaders of the
country must be there to ensure the effective running of the business. The establishment
of new outlets is indeed a dream of any new venture and this can only be done through
monitoring the political stability of the government of a nation.
 ECONOMICAL – The increase in the disposable income of the people can influentially
impact the profit generation of the company. The expenditure capacity of the consumers,
the level of unemployment prevailing in the country and the pertinence of inflation ca
affect the market positioning of the Screpy’s book café.
 SOCIAL – The Screpy’s book cafés should focus over attracting the new customer base
for the enhancement of the business of the café. The changes in the trends and the
preferences of the customers with time must also be considered while drafting the
policies for the café.
 TECHNOLOGICAL – The innovations taking place in the business environment should
be the utmost priority of the Screpy’s book café to cop up with the advanced
technological developments. The platforms on the internet must be taken into
consideration to promote the business with an efficient way.
 LEGAL – The regulations set by the governing bodies of the country must be abide by
the Screpy’s book café to ensure that the operations of the café are under the standards
that are laid down by the authorities. The unethical behavior of any means must not be
tolerated.
 ENVIRONMENTAL – The utilization of sustainable products must be encompassed in
order to ensure that there is no provision of harm to the environment in any means. The
responsibility of covering for the damages if occurred is upon the shoulders of the
Screpy’s book café and thus preventions must be made to avoid such steps.

CHAPTER – 5
Distribution and Marketing
CHAPTER – 6
Financial Plan
CONCLUSION
REFERENCES
Books and Journals