SCU MKT01762 Contemporary Hotel and Tourism Issues - Global Issues

This presentation script outlines three major global issues impacting the travel and tourism sector: technological advancements, increased environmental awareness, and heightened security concerns. It discusses how technology, particularly through online platforms and virtual tours, has revolutionized tourism. The presentation also highlights the growing importance of green tourism and environmental protection, emphasizing responsible waste disposal and conservation efforts. Furthermore, it addresses the impact of increased security concerns and terrorism on tourist behavior and destination perceptions, referencing events like 9/11. The presentation concludes by stressing the need for continued research and cooperation to enhance the tourism industry while addressing these global challenges. This presentation is relevant to the MKT01762 Contemporary Hotel and Tourism Issues course at SCU.

Assignment 1: Presentation Script

Contents
Introduction......................................................................................................................................1
Describe three global issues.............................................................................................................1
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

Introduction
The travel and tourism is considered to be one of the major factor to undertake the changes at a
major scale. The tourism, as a service industry holds a lot of tangible and intangible parts, where
the tangible parts are classified into transport systems and hospitality services.
Describe three global issues
Issue 1:
Technological advancements: This is considered to be a major issue which has changed the
dimensions to travel in different sector at a higher scale. There are aspects of organization to
improve service quality. The example is hospitality industry and aviation industry which has
been able to provide a better facility for the people with advanced booking and has improved a
higher level of technological advancements. The technological advantages are huge with online
platform that has contributed immensely. The social media and search engines have been able to
provide with a facility to explore the best destinations and then plan for the vacations which
could be done by tourists and connections that are set with related companies. The major role of
technology is to allow providing a virtual tour to the tourists where the example of virtual tour is
significant and has helped in improving the travel and tourism sector potential (Tussyadiah,
Wang, and Jia, 2017). The technological advancements are effective to bring a major change in
this sector. With the increase approved technology, there are advertisements which are seen to be
appealing when they are posted on internet. They have been showing different provisions that
tend to lower about worrying of tourism. The niche tourism is oriented with risks taking
activities where it bring major advantage for suiting to products which are intangible and cannot
be easily pre-tested. The quality of services that are offered on the websites are about promotion,
information and transactions where the major focus is on the ability to customize the site for the

tourists to interact with information (Martin, Rosenbaum & Ham, 2015). Tourism is considered
as a movement from place to place with the aim to recreate one’s self decision and provision of
services.
Issue 2:
Increase of Environmental Awareness: This a major issue which has brought a major change
in travel and tourism sector. There are high level of significance for preventing the nation from
any harm. Hence, for this, the green tourism has been able to foster and is developed to promote
safety and environment protection. The clarity is about environmental awareness which is
disseminated among tourists with companies working on a wide spectrum of travel and tourism.
The parties hold the responsibility to mainly contribute towards the safety and the protection
from other environmental resources (Khan & Amelie, 2015). The wastage should be property
dumped, considering the amount of pollution which is seen to be increasing with a higher level
of travel and tourism. It is clear that the efforts need to be made with the sector for saving the
unique habitats and not only any physical damage. This will only help in improving the increased
knowledge for awareness in environment. Also, the attractive environment generally appeals the
tourist which includes the coastal resorts, cultural interests historic sites and the mountainous
ranges. They are holding increased investment with conservation of features that would
encourage buildings, with more income from wildlife. With change in climate, there is a need to
focus impact of increased spending to promote a better industry continue and prevent the
environmental degradation. There have been changes in land cover and land use, energy use,
emissions and climate change which directly impacts the environment. The environmental
impact of tourism in Seychelles has impacts hundred islands in South West Indian ocean. The

country has made extensive efforts for the land and marine conservation where Seychelles is
sought to expand the market of tourism mainly at a wealthier end of visitor spectrum.
Issue 3:
Increased Security: The security is considered to be an arrangement for the safety and against
any threats for the society or community. The level of tourism is increasing with increased
concern for security measures that is a major problem for the local government (Coles, 2015).
The number of tourists are increasing rapidly, where the disposal income is also high which they
spend on their travel. The social security and terrorism has put a major impact on the growth and
development. With the increased environmental changes, the tourism is gaining a better
momentum, where people are fatly looking for attractive of places before they tend to disappear.
The example is 9/11 incident which has a major impact at the memory lane of people and how it
affected the safety of the international tourists (Back, Bugnar & Mester, 2015). There are
different countries who have a higher level of frisking procedures which has made security very
strict. The increased issue of terrorism in the tourism industry with terrorists acts generated by
the local groups have also scared the people with negative image for specific destinations. There
are terrorism problems with premediated violence against civilians, committed by local groups.
The terrorism is considered to be a form of politically motivated violence wherein the advertising
is considered to be a major role (Gurtner, 2016). The terrorism is considered to be a motivated
violence with violent form of political communication which originates mainly due to the
television and internet.
Conclusion
Tourism is considered a global harp of the country’s economy. The cooperation promotions need
to be encouraged by all means for inducement to increase the spending power of tourists through

a continued research. Tourism in the developing economies has been seen to be a welcoming
activity which directly changed the life of people and environmental conservation.
References
Bac, D.P., Bugnar, N.G. and Mester, L.E., 2015. Terrorism and its impacts on the tourism
industry. Revista Română de Geografie Politică, 17(1), pp.5-11.
Coles, T., 2015. Tourism mobilities: still a current issue in tourism?. Current Issues in
Tourism, 18(1), pp.62-67.
Gurtner, Y., 2016. Returning to paradise: Investigating issues of tourism crisis and disaster
recovery on the island of Bali. Journal of Hospitality and Tourism Management, 28, pp.11-19.
Khan, A. and Amelie, V., 2015. Assessing climate change readiness in Seychelles: implications
for ecosystem-based adaptation mainstreaming and marine spatial planning. Regional
Environmental Change, 15(4), pp.721-733.
Martin, D., Rosenbaum, M. and Ham, S., 2015. Marketing tourism and hospitality products
worldwide: Introduction to the special issue. Available at: <
http://commons.lib.niu.edu/bitstream/handle/10843/18526/Marketing%20tourism%20and
%20hospitality%20products%20worldwide%20Introduction%20to%20the%20special
%20issue.pdf?sequence=1&isAllowed=y>
Tussyadiah, I.P., Wang, D. and Jia, C.H., 2017. Virtual reality and attitudes toward tourism
destinations. In Information and Communication Technologies in Tourism 2017 (pp. 229-239).
Springer, Cham.