SDK Jewellers: International Marketing Strategy & Market Entry

This report presents an international marketing strategy for SDK Jewellers, focusing on expanding the business into the Indian market. It includes a company background, internal and external analyses (PESTEL, SWOT), and a comparison of market entry strategies such as direct export, joint ventures, and buying a company, ultimately recommending a joint venture. The report identifies key business issues like financial constraints, market entry threats, and cultural barriers, and applies relevant theories like the Ansoff Matrix, BCG Matrix, and Hofstede's Cultural Dimensions. Finally, it outlines the 4Ps of marketing (Product, Price, Promotion, Place) and provides a reference list.