Tourism Marketing Campaign Execution Plan: Sea Life Birmingham, UK

This report, created by a student and available on Desklib, presents a comprehensive marketing campaign execution plan for Sea Life Centre Birmingham, UK. The report begins with an introduction outlining the role of the marketing department and the challenges faced due to the COVID-19 pandemic, specifically mentioning the drop in sales. The target market is identified as a mix of online and offline customers across all age groups. The report then details smart marketing objectives, including increasing sales and overcoming pandemic-related challenges, followed by a proposed market campaign focusing on visitor immersion and interactive facilities. The core of the report analyzes the marketing mix (Product, Price, Place, Promotion) in detail. The report then outlines methods for measuring the success of the campaign using KPIs. Finally, the report concludes by summarizing the key findings and emphasizing the importance of marketing objectives and the integrated approach of both online and offline elements. The report includes references to support the analysis.