Challenges and Opportunities for Sea Life Centre Online Education

This report provides a comprehensive analysis of the potential for online education at Sea Life Centre Great Yarmouth. It begins with an introduction to the concept of technology and innovation and their importance, particularly after the COVID-19 pandemic. The report then conducts a PESTLE analysis to identify the political, economic, social, technological, legal, and environmental challenges and opportunities associated with introducing online educational environments for visitors, schools, and community groups. The analysis reveals opportunities such as the use of social media and virtual services to attract more visitors, and challenges such as security and privacy issues, lack of interest, and technical difficulties. The report then evaluates future technologies, including artificial intelligence, augmented reality, virtual reality, mixed reality, and blockchain technology, that Sea Life Centre could use to enhance its online education services. Finally, the report identifies and explains the steps needed to provide a market-oriented solution, including gathering market research intelligence. The conclusion summarizes the key findings and recommendations for Sea Life Centre Great Yarmouth.

Innovation and Technology

Table of Contents
INTRODUCTION...........................................................................................................................3
Critical analysis of the challenges and opportunities of online educational environments for
visitor’s attraction centre by conducting PESTLE analysis.........................................................3
Critical evaluation of future technologies which might be used by Sea life great centre
Yarmouth for its online education service related to sea life.......................................................6
Identifying and explaining the steps needed to provide a market-oriented solution, including
but not limited to gathering market research intelligence to support your approach...................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Technology and Innovation are the concept where innovation can be intangible and on the
other hand, technology can be tangible (Lutin and et.al., 2019). Both technology and innovation
plays vital role in starting or expanding new business or teaching ideas especially after the
Covid-19 pandemic. It is important to understand that to implement innovation within
organization, technology is needed but technology itself unable to produce innovation. Sea Life
Centre Great Yarmouth is one of the well-known visitor attraction centre in the field of aquatics
located in UK. In order to minimize the negative impact of Covid-19 on business, Sea Life
Centre Great Yarmouth is planning to introduce online education environment for visitors,
schools and community groups. The present report will propose the idea of online educational
environment for the visitors of Sea life centre great Yarmouth. The analysis of its challenges and
opportunities using PESTLE model will be done. Lastly, the report will also evaluate future
technologies and state the steps needed to provide a market oriented solutions.
Critical analysis of the challenges and opportunities of online educational environments for
visitor’s attraction centre by conducting PESTLE analysis
Sea life great centre Yarmouth is a UK based aquatics organization that host huge venue of
fish, its historical knowledge, waster-based mammals and other types of sea life in their
aquarium. The organization is planning to create online education service to its visitors using
different technologies as well as online platforms so that visitors, schools & other community
group can get experiences remotely and able to access knowledge regarding the same. In order to
identify the challenges and opportunities that Sea Life Great Centre Yarmouth will enjoy and
face because of its new proposal of online educational environments, conducting PESTLE
analysis of centre is best. Hence, the PESTLE analysis of Sea life great centre Yarmouth are as
follows:
Political factor:
The political factor states the level of corruption, political stability, IP protection,
industrial safety regulation etc. that create opportunities for the organization. For example,
Covid-19 has causes temporary travel restriction in UK the impact of which Seal life great centre
Yarmouth faces threat of loss of foreign visitors or customers. Also, due to Brexit the

government are changing or imposing new tax or duty which has further causes threat of increase
in cost of business (Dmitrievich, Nickolaevna and Nickolaevna, 2019).
Economical factor:
The economic is the second factor which specify the determinants of an economic
performance which directly affect an organization operation. For example, due to Covid-19,
companies have reduced the salary structure of its employees which has further changes the
spending pattern of people. It means now people of UK are focusing more on buying low price
products rather than spending their income on expensive products or services. Hence, the
economic factor has also possessed threat on Sea life great centre Yarmouth regarding loss of
customers. Also, due to restriction, the people of UK has avoided physical travelling.
Social factor:
These factor analyse the social environment of UK market such as cultural trends,
demographics etc. In UK, spending quality time with family and kids on vacation is a cultural
trend. It means kids love visiting aquarium during their vacations, holidays or weekends. Thus,
the habit of experiencing and gathering the knowledge about sea animals is trending in UK. In
this way, it can be said that the social factor create opportunity for Sea life great centre Yarmouth
as it causes high demand of the services they offer (Plehwe, 2021). Sea life great centre
Yarmouth offer services in which they explore Rock Pool experience, ocean tunnel, meet
Humboldt penguins, Jelly invaders etc.
Technological factor:
This is a factor of Pestle analysis that pertains to innovations in technology that might
affect the operations of technology. For instance, technological innovation such as augmented
reality, virtual reality and mixed reality has been created great expansion opportunities for all the
businesses as well as schools. By incorporating the technological innovation within the business,
Sea life great centre Yarmouth able to propose and offer new services to its visitors, schools and
other community group. This factor plays major role in enhancing the brand value of Sea life
great centre Yarmouth in the eye of its visitors.
Legal factor:
The legal factor involves both internal and external aspects as there are certain laws and
regulations affect business environment of UK and also some policies that is managed by
company itself. For instance, Sea life great centre Yarmouth follow all rules and acts passed by

UK government such as Minimum wage act, consumer laws, safety standards for sea animals,
labour law etc. Also, organization incorporated social distancing, work from home policy during
the Covid-19 for its employees to keep their employees safe. This is an internal strength of Sea
life great centre Yarmouth.
Environmental factor:
The environmental factors include all those that influence the company by the
surrounding environment in which it exists. This factor is crucial for the specific industries such
as farming, agriculture, tourism, aquatics etc. It is because they work closely with the
environment and sea animals. This factor work as an opportunity for Sea life great centre
Yarmouth as the organization is highly involved in environmental protection events and
programs (Pribyl, 2019). For instance, the sustainable program or events have launched by
company is Great Yarmouth Beach Clean, Ascarium: Tricks and Treats etc. Also, the company
support ecological products and support for renewable energy to protect the environment.
Opportunities of online educational environment for Sea life great centre Yarmouth:
On the basis of Pestle analysis, the opportunities of online educational environment are
high for Sea life great centre Yarmouth in order to provide remote experience of sea life and
creatures. The opportunities are as follows:
 The availability of different online social media platforms such as Instagram, YouTube,
Twitter etc. is one of the opportunities for Sea life great centre Yarmouth with the help of
which they can provide its services online.
 The virtual service regarding aquarium are great for the people who want to have hectic
work schedule as well as kids. The flexibility is an opportunity of online educational
environment through which schools also able to provide knowledge about the sea life by
using the online content create by Sea life great centre Yarmouth.
 The company also able to attract more tourist towards their services and events after the
pandemic via online educational environment and virtual services. This will ultimately
increase the sales revenue and profitability of Sea life great centre Yarmouth.
 Lastly, the increased collaboration and increasing speed as well as availability of internet
access is an opportunity of online educational environment that Sea life great centre
Yarmouth can explore (Pribyl, 2019).

Challenges of online educational environment for Sea life great centre Yarmouth.
Besides opportunities, Sea life great centre Yarmouth might also face the challenges in
incorporating the propose ideas in a successful manner within the organization. These challenges
are as follows: Security and Privacy issue: The security challenges indicate that Sea life great centre
Yarmouth business might face difficulty in protecting the confidential information of the
aquarium (Brown and de Courcy, 2022). Also, when the business will share its internal
information on online platform, the chances of leakage of significant information rises
which might lead to terrorist attack. Lack of interest: This is another challenge which specify that people taste and
preferences changes on a daily basis. So, the chance of lack of interest of people on the
online education regarding sea life might be high. Also, kids likes to visit the aquarium
physically and explore various sea life to gather knowledge rather than exploring it online
or virtually.
 Technical issue: The technical issue such as loss of network, non-access to online
resources or content will create challenge for Sea life great centre Yarmouth to
implement its new idea of online educational services to visitors, schools and other
community group (Kumar, Tiwari and Zymbler, 2019).
Critical evaluation of future technologies which might be used by Sea life great centre Yarmouth
for its online education service related to sea life
Technology plays vital role in implementing the new ideas that is proposed by Sea life
great centre Yarmouth. In order to implement online educational environment in aquatics
business, Sea life great centre Yarmouth should use the following future technologies:
 Artificial intelligence: The use of AI may be appropriate for the Sea life great centre
Yarmouth to do the different tasks which can be difficult for the management to organize
by themselves. It is the simulation of intelligence of humans with the help of computer
systems that can be helpful for the development of a better experience for the learners
(Schiele and et.al., 2021). This may provide better opportunities to the attractive centre to
innovate better practices for their virtual experience and provide the users with a suitable

experience. It has a positive impact on the overall performance of the Sea life great centre
Yarmouth to satisfy the needs of their users.
 Augmented reality: This is an effective tool which may be effective for the Sea life
great centre Yarmouth to create an interactive experience for their users which can be
helpful for developing better relationship with them. The use of different applications,
software and hardware which can be useful for converting the digital content into real-life
experiences which create a positive impact on their satisfaction needs. This is crucial for
the management of the visitor attraction centre to enhance the user experience and
educate the learners with the help of these aspects. A real-world environment for gaining
the experience of the Sea life great centre Yarmouth can be effective for increasing their
effectiveness.
 Virtual reality: It is considered as an environment which is generated with the help of
computer graphics with the help of different visual objects and scenery that is attractive
to people. Better innovations can be used with the help of these aspects which are
essential for increasing the performance of the management to provide better services to
their end users (Cho, Mansfield and Claughton, 2020). This technology can be beneficial
for the Sea life great centre Yarmouth to increase their performance in developing better
environment for learning in the future.
 Mixed reality: This type of technology is considered as the mixture of both digital and
physical worlds which is helpful for developing 3D humans with the help of the
computer. It increases the relatability of the graphics with the consumers which has a
positive impact on their interest levels (Kikuchi and et.al., 2019). This is helpful for
providing better solutions to the Sea life great centre Yarmouth for inculcating better
aspects which may increase their success in providing a real world like experience to the
consumers.
 Blockchain technology: The blockchain technology is useful for the Sea life great centre
Yarmouth to secure their data and regular transactions which frequently takes place for

the attraction centre. This is a highly connected technology which can protect the
sensitive information of this organization and may provide them with the options to
increase their performance in the industry. It is really difficult for hackers to attack the
protected information which has been stored with the help of blockchain platforms. This
may enhance the management of the different tasks of the organization to provide a
quality educational experience to their learners (Martin and et.al., 2019).

Identifying and explaining the steps needed to provide a market-oriented solution, including but
not limited to gathering market research intelligence to support your approach
Market oriented solution is process of using those solutions allow firm to face challenges
arrive while dealing in the market, solution is being provided to the company for critical
challenges that impact their performance, each solution compile with steps and stages allowing
them to manage the challenges (Melnichuk, Osipova and Kondrakhina, 2017). Sea life great
centre Yarmouth is facing critical challenges while providing online educational program, to
mitigate and manage these challenges, there are certain market oriented solution, these are:
Two factor authentication:
This is one of the most common solution to the challenge faced by Sea life great centre
Yarmouth in the process, privacy error may arrive while providing online education program to
the audience which can be mitigate with the help of two factor authentication process, these may
include: Step 1: Verification: Internet and DNS network verification will allow Sea life great
centre Yarmouth to ensure privacy, if any threat try to visit or log in to these option the
verification will pop up. Step 2: Sign Up: Signing up is one of the most important process in which user need to
first sign up to the account then access the main page allow firm to ensure privacy of
user.
 Step 3: Account verification: Account verification will be performed with the help of
mail sent to personal or registered mail ID of the user.
Troubleshooting:
Troubleshooting is process of managing technical error that arrive due to technological
reduction in process, this is major challenge faced by Sea life great centre Yarmouth while
providing online education to the user. There are certain steps which allow Sea life great centre
Yarmouth to manage technical error, these are: Step 1: Administration: Sea life great centre Yarmouth need to have troubleshooting
administration allowing them to run an program for identifying the technical error. Step 2: Solution: After finding the error, Sea life great centre Yarmouth need to run
solution or need to contact third party which can provide solution to the issue identified
in the previous step.

 Step 3: Firewall: Sea life great centre Yarmouth need to install and use firewall which
allow threat and attack to prevent entering the system and creating technical error.
Creativity:
Lack of audience interest and interaction is one of the major challenge faced by the Sea life great
centre Yarmouth in the process which can be mitigate with the help of creativity which means
level of interest can be promoted with creativity, company need to have education with
interesting activity which allow learner or user to remain in contact with the firm and key service
provided by the firm.
CONCLUSION
After summing up the above information, it has been concluded that the speed and
availability of access to internet, availability of online social media platforms, flexibility and
increased collaboration are the opportunities of online educational environmental environment
related to sea life. The report has also concluded the challenges Sea life great centre Yarmouth
might face for its new business idea is lack of interest, security & privacy issue and technical
issue. This is concluded by the report on the basis of the pestle analysis of Sea life great centre of
Yarmouth. Lastly, the report has also stated the technology to implement its online educational
idea as well as the solutions to deal with the challenges.

REFERENCES
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Pribyl, K., 2019. Historical, economic and environmental context of Great Yarmouth and its
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Brown, T. and de Courcy, C., 2022. Zoological Gardens of Great Britain and Ireland. In Zoo and
Aquarium History (pp. 47-68). CRC Press.
Kumar, S., Tiwari, P. and Zymbler, M., 2019. Internet of Things is a revolutionary approach for
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Schiele, H. and et.al., 2021. Interpreting the industry 4.0 future: technology, business, society
and people. Journal of business strategy.
Cho, V., Mansfield, K. C. and Claughton, J., 2020. The past and future technology in classroom
management and school discipline: A systematic review. Teaching and Teacher
Education. 90. p.103037.
Martin, B. and et.al., 2019. Advancing autonomous systems: an analysis of current and future
technology for unmanned maritime vehicles. Rand Corporation.
Kikuchi, Y., and et.al., 2019. Battery-assisted low-cost hydrogen production from solar energy:
Rational target setting for future technology systems. International journal of hydrogen
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Melnichuk, M.V., Osipova, V.M. and Kondrakhina, N.G., 2017. Market-oriented LSP training in
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