Project Report: CRM Database Development at Seabrook Warehousing Ltd

This report provides an in-depth analysis of a Customer Relationship Management (CRM) database project proposed for Seabrook Warehousing Ltd. The project aims to enhance the company's customer service, data management, and overall operational efficiency. The report details the project's objectives, characteristics, and the role of the project manager in coordinating various teams. It justifies the application of the Critical Chain Project Management (CCPM) methodology, highlighting its benefits in terms of project timing, resource allocation, and risk mitigation. Furthermore, the report identifies key factors contributing to effective project management, such as workforce expertise, open communication, and proactive risk management. It concludes by emphasizing the importance of careful planning, effective communication, and risk management to ensure the successful implementation of the CRM database project, ultimately contributing to the company's growth and customer satisfaction.

Project Management
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Introduction
Project management is based on the plan and procedures to organize, manage the
different tasks, resources. It accomplish a define primary objective with including constraints on
time or cost. In this report, it will discuss about the “Seabrook Warehousing Ltd” company in
which evaluate, launch a Customer relationship Management Database within organization. This
documentation will identify the concept of CRM projects, characteristics and role of project
management. Furthermore, it will analyse the application of framework or methodologies used
according to the project environment. However, different factors that contribute towards
effective project management and development.
Overview of organization and case study
Seabrook group provide the better customized solution and deliver to high quality of
warehouses, distribution and other logistics services to accommodate specific need or
requirement for consumers. Historically, Seabrook’s has been served the world wide beer, wine
and other kind of spirit industry for 5-years. It make as one of leader when it comes to perform
the different activities such as storage, distribution and global logistics. Seabrook warehousing
Ltd provides a first class supply chain solution and also handle any kind of logistics service
cover as wide range of enterprise model.
Define CRM database projects, characteristics and role of project manager
Seabrook warehousing company need to have consider flexible and reliable work
processes. It seeks to create scalable as well as automated enterprise process that help to manage
all kind of distribution, storage process in proper manner. Afterwards, Company has been
decided to develop or create as Customer relationship management database, which provide the
better facilities to gather relevant information of potential consumers in proper manner. By using
CRM database, it become easier for Seabrook warehousing enterprise to storage, distribute and
retrieve large data sets.
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CRM (Customer relationship Management) Project-
It is based on the combination of practices, technologies and strategies that Seabrook use
to manage or analyse customer interaction. By using this project. It is able to improve the
customer service relational and assist the customer retention or drive sales growth.
When developing CRM database which needs to be design as appropriate programming
language such as SQL. This can help for developer to create, modify the information regarding
consumers. This can help for Seabrook warehousing business to adopt CRM platform into
manage large number of data sets. By using CRM database project, company is also holding
information such as teams, sales, production and consumer service. In additional, there are
different characteristics of CRM platform consist: Easy integration, make a proper sales process,
adapt as on company grows, and create a better customer experience. These are consider
important characteristics that help of improving the overall business processes.
Role of Project Manager-
In the development of new CRM database, Project manager is mainly focused on the
establishing a better coordination with other team members. In order to design a blueprint and
provide conceptual framework regarding CRM project objectives. Project manager will create as
model in different phases to identify the scope of project. Initially, project manager must able to
device to control the process while satisfying the consumer desires as well as requirements.
CRM database project must be able to deliver either intangible as well as tangible advantage or
benefits.
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Justify the application of frameworks and methodologies used in project environment
As per CRM database project, Project manager is basically concerned about the Critical
chain project management (CCPM) method and focus on the overall project timing, reducing
duration estimation, calculate the buffers. This kind of method is used by project manager to
notify completion activities and measure progress. Each and every team members are
participating into CRM database project while using CCPM method in order to create a proper
project schedule.
Critical chain project management method is supports for identifying resource
availability, establish task dependencies or activities that must be completed within specific
deadline. CCPM encompasses as consider the good practice but it also concerned about
managing variability through aggregated buffers and also use of management tools.
Figure 1 Phases of project Management
It has been justified that Critical chain project management methodology, which consider the
better opportunities for project manager to complete tasks in step by step manner. Each and
every stages are depending on the current need or requirement for client. Afterwards, project
manager will focus on the discuss with client and then creating a proper documenation. This will
help for representing the wireframe of CRM database platform in which including coding or
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programming language. It helps for adding functionality of database and perform different
actions.
Identify the factors which contributes to effective project Management
To be a success, CRM database project needs to be careful planning, effective
communication and attention towards brief detailed. It is important for handle risk management
and then strong project closure. This will help for project manager to create CRM database with
success. Generally, there are commonly factors which contributes to effective project
management.
Workforce Expertise - to make a CRM project success, it needs to be capable for staff
members. In this way, all stakeholders and staff members must have shared their commitment
towards project. At certain point, project manager has face issue regarding deficiency in team
work. Sometimes, it will be increasing as failure of project. It should require to assign a specific
role of expert individual, who will able to complete task in specific deadline.
Open Communication- it is also consider as important factor that need to be achieve
success in project. In this way, project manager can play important role to schedule specific time
intervals and deliver project with honesty.
Risk Management- it is one of important fact that projects do not exactly as planned. As
project manager, it is creating risk log with a proper action in order to tackle or handle any kind
of complex problem. Moreover, it make sure that all stakeholders are properly informed about
risk log and find accurate solution. This will help for providing as team confidence when facing
risk or threat within project.
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REFERENCES
Book and Journals
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