North Central University: MGT-5007 Seagate Technology Report Analysis

This report provides a comprehensive analysis of Seagate Technology, examining its short-term and long-term objectives, and the strategies employed to achieve them. The report delves into the company's mission, vision, and values, aligning them with its strategic aspirations. It also explores the ...Read More

Milner MGT- 5007 Running Head: SEAGATE TECHNOLOGY 1
La Toyia Milner
North Central University
Seagate Technology
Week 4 Assignment
Professor William Adufutse

Milner L MGT -5007 SEAGATE TECHNOLOGY 2
Executive Summary
For a company to thrive and counter the competition from the related companies that are producing similar
products, it is vital that it puts in place various strategies which have been thought of critically. Some of these
strategies include : devising digital ways of designing their products to stand out amongst the rest in the market,
employing qualified and highly skilled personnel and helping the already existing personnel to go for
workshops in order to learn the current trends in business, engaging the personnel is continuous research in
order to identify the availability of the market and the tastes and preferences of the buyers, lowering their
product prices to attract many buyers, putting more resources on innovation in order to remain always relevant
and progressing, researching on the strategies employed by their greatest opponents so that they borrow a leaf
among other ways. (Hsu, 2011)

Milner L MGT -5007 SEAGATE TECHNOLOGY 3
Introduction
Objectives are a roadmap to success in every company. They act like the crossbars of the ladder that
anyone who climbs must tread on them carefully to read the desired destination. Objectives are the results that a
company hopes to achieve. They should be clear to all members, implementable (Lane, 2016), measurable and
achievable (Kenny, 2012). They are crucial in keeping the company on the right track. Objectives are time
bound. They can be short-term or long-term. Strategies are the measures put in place to ensure that the
objectives are achieved. This paper sets out to provide an analysis of Seagate Technology in terms of the
objectives and the strategies it employs and may employ in achieving its set objectives.
The Seagate Technology Short-Term Objectives
Short-term objectives are meant to be achieved within the shortest period of time. They are monitored
either daily or weekly. (Pascoa, 2012) Seagate Technology has the following short-term objectives:
Like any other company, it aims at acquiring profit on daily basis and remaining profitable. This means
that the company intends to ensure that it does not go on a loss. The manufacturing price of the computer
equipment it sells should be less that the selling price. The company profit it recorded on daily basis.
It also aims at ensuring that its employees are productive. The employees of the Seagate Technology are
assigned duties they should accomplish on daily basis. Productivity of the employees is also assessed and
improved by regular training. On the same note, it hopes to achieve productivity of the resources it has which
are the equipment it has acquired. The equipment must perform the task for which it was acquired. Maintenance
is done regularly to ensure seal loopholes for breakage. Durability and efficiency of the equipment yields
bountifully to the company and helps it to achieve its long-term objectives.

Milner L MGT -5007 SEAGATE TECHNOLOGY 4
Seagate has also very many long-term objectives. These are objectives which will take a long period of
time to be achieved, say a year or a decade. To start with, it hopes to achieve a high retention rate of its
employees by ensuring that no employee exits the company in search of greener pastures. It does so by ensuring
that all the employees are well paid and their welfare taken care off. It provides avenues for developing each of
the employees and also promoting them. As a result, its employees have made the company their home. The
purpose for this is to ensure that the expertise and skills of each employee is harnessed for the betterment of the
company.
Secondly, the company aims to achieve sustainable profitability. It aims to ensure that its earnings are
increased and the business grows. It also works to ensure that it channels its money on profitable investments.
In line with this long-term objective, the Seagate Technology has the following goals: “Build a successful
business model that encompasses the needs of the customers, shareholders and employees, provide a dynamic
and responsive organization that ensures a rapid response to opportunity and competition, and finally to invest
in a balanced portfolio of short-, medium- and long-term business opportunities of measured risk” (Mogilko,
2016)
In addition, the company aims at being competitive and standing out among its competitors. It aims at
ensuring that it competes favorably with other companies that produce similar products. Example of its
competitor is the leading manufacturer and supplier of communications and information technology equipment
and systems, materials and electronic components, power systems, social and industrial infrastructure systems,
household appliances, consumer electronics, office equipment, medical equipment and also logistics and
lighting. The company aims at staying on top of this company, the Toshiba Corporation.
Analysis of Seagate Technology’s Strategic Choice Profile
The Seagate Technology’s short-term and long-term objectives are consistent with and reflect the
strategic aspirations of the company’s mission, vision and value statements. The company’s mission is to give
people peace of mind by helping them protect their digital lives. Their vision is “crafting the data share” while

Milner L MGT -5007 SEAGATE TECHNOLOGY 5
its values are caring, creating and collaborating. The strategic aspirations include betterment of the life of the
people who include both the employees and the community surrounding it, providing the customers with quality
services that are in line with their tastes and preferences yet at an affordable price. (Acheampong, 2012)
According to Michael Treacy and Fred Wiersema, companies must chose and adhere to one of the value
disciplines both vigorously and consistently as a primary value principle. The value disciplines include
operational excellence, product leadership and customer intimacy. The Seagate Technology has incorporated
the value disciplines both in its mission, vision and strategies as illustrated above. They focus on operational
excellence and product leadership and customer intimacy. The customer intimacy serves to achieve better
customer services which are the objectives of the Seagate Company.
Recommendations on Strategies the Company should employ
To achieve success and achievement of both the long-term and short-term objectives, the Seagate
Technology Company should study the leading company’s strategy and come up with new strategies, It should
also ensure that the prices of all its products are relatively lower that the existing market prices (Lacey, 2007). It
should also make good relations with the benefiting company. This will ensure that its products sell faster. It
should bank on innovation and employ more innovative staff. To stay competitive, the company should up its
game in production of excellent products, distinct in appearance that will stand out in the market. (Luttgens,
2016)
Conclusion
Innovations stand at the center of success in every business. It aids in the production of goods and
services that are in tandem with the ever-changing environment and technological advances. The tastes and
preferences of the consumers are also changing. Seagate Technology can invest in innovations and it will
certainly be the best company in the world as far as its products is concerned.

Milner L MGT -5007 SEAGATE TECHNOLOGY 6
References
Acheampong, I. (2012). Integrated Marketing Communications: A Customer-Focused Approach in Marketing
Modern Businesses. SSRN Electronic Journal. 2(1), 3-6 doi: 10.2139/ssrn.2159874
Hsu, Y. (2011). Design innovation and marketing strategy in successful product competition. Journal of
Business & Industrial marketing, 4(5) 223-226.
Kenny, G. (2012). From the stakeholder viewpoint: designing measurable objectives. Journal of Business
Strategy, 33(6), 40-46.
doi:10.11o8/02756661211281507
Lacey, R., & Morgan, R. M. (2007). Committed Customers as Strategic Marketing Resources. Journal of
Relationship Marketing, 6(2), 51-65. doi: 10.1300/j366v06n02_05
Lane, J. E. (2016). Are The Cop21 Objectives Implementable? Business and Management Horizons, 6(2) 86.
Luttgens, D. (2016). Business model patterns used as a tool for creating new innovative business models.
Journal of Business Models, 3(4) 19-36.
Mogilko, M. D. (2016). DIGITAL MARKETING STRATEGY. Business Strategies, 3(35) 5.
Pascoa, C. (2012). Business Objectives and Business Processes. Information Resources Management Journal,
25(2) 52-68. doi: 10.4018/irmj.2012040104

Milner L MGT -5007 SEAGATE TECHNOLOGY 7