International Marketing Report: Creating a Seamless Network in India

This report delves into the critical role of distribution networks in international marketing, specifically focusing on the Indian market. It examines various strategies to establish a seamless distribution network, emphasizing the importance of tracking channel dealers to identify areas for improvement. The report highlights the significance of inventory tracking and management, maintaining marketing histories, and focusing on local markets to enhance product availability. It also stresses the need for market expansion and timely product delivery to create a robust network. The report concludes that a strong distribution channel is crucial for business success and recommends strategies such as dealer tracking and a strong focus on local markets as key components of an effective distribution network in India. References from notable marketing publications support the analysis.

Running Head: International Marketing
International Marketing

International Marketing
Introduction
In this report the strategies are discussed that are effective enough and which can create a
seamless distribution network. Distribution network is a process which is interrelated with the
general population. The goods and services are moved from the producers to the consumers. The
system is a framework which is utilized by the organization to take the items from the maker to
the retailers.
Strategies to implement to create a seamless network in India
Distribution network should be effective enough so that the products can be easily available to
the customers in effective manner. The distribution network is an important element in the
business. If effective distribution network is considered by the business then it can be easy to
achieve the organization goals and objectives. The strategy which should be adopted and which
will create a seamless network are many. Like, the track can be maintained of the channel
dealers. By keeping track of the distribution channel and the channel dealers the area can be
easily analyzed where the improvement is essential (Cui and Mallucci, 2016).Inventory tracking
and management technique should also be taken into consideration so that average can be
analyzed that which areas are performing in effective way and which area are not working good.
The record should be maintained of the marketing histories where the distribution network has
taken place. It will enhance the availability of the product in the market. Also the focus should be
given on the local markets so that the availability of product can be taken into consideration. If
the product is not easily available then the availability should be enhanced in effective way
(Kozlenkova, Hult, Lund, Mena and Kekec, 2015).
For smooth distribution channel it is essential that the expansion should take place properly. If
the channel of distribution is stagnant then it is seen that the particular product has reached the
limit (Solomon, 2014). If the density of population increases the availability of the product should
also be increased. By expanding the market and providing the product on time can create a
seamless network. If the distribution network is strong then the product can easily reach the
customer. To set up an effective distribution network it is required to involve the dealers and

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distributors to consider the deals that are prevailing in the market (Armstrong, Kotler, Harker and
Brennan, 2015).
The channel of network is considered as an important part of the business. If the business do not
adopt effective distribution network then it is difficult for them to achieve success in the market.
The seamless distribution channel can be adopted by taking into consideration various strategies
that improve the working pattern of the business. The effective strategy that should be
implemented in India is to keep the proper track of the dealers and also to give more emphasis on
the local markets.
Conclusion
In this report it is analyzed that distribution channel plays an important role to enhance the
working pattern of the business. The best strategy which should be taken into consideration to
create a seamless network is to give more focus on the local markets and to keep the proper track
of dealers.

International Marketing
References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Cui, T.H. and Mallucci, P., 2016. Fairness ideals in distribution channels. Journal of Marketing
Research, 53(6), pp.969-987.
Kozlenkova, I.V., Hult, G.T.M., Lund, D.J., Mena, J.A. and Kekec, P., 2015. The role of
marketing channels in supply chain management. Journal of Retailing, 91(4), pp.586-609.
Solomon, M.R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle
River, NJ: Prentice Hall.