Report on Search Engine Marketing and Email Marketing Strategies

This report provides an overview of search engine marketing (SEM) and email marketing strategies, highlighting their mechanics and best practices. SEM involves promoting websites to achieve high visibility in search engine results, focusing on target audiences and keyword searches. The report details the mechanics of PPC campaigns, emphasizing testing and measurement. Email marketing is presented as a method for maintaining customer relationships and introducing new products through targeted commercial messages, including opt-in newsletters. Best practices in online relations, including website design, copywriting, interactivity, and innovation, are discussed for building customer satisfaction and positive public perception. The report also contrasts traditional business with e-business, emphasizing the role of digital media in brand promotion and customer engagement, covering various digital channels beyond just the Internet. The document concludes by referencing academic sources on marketing science and internet usage for international marketing.

INTERNET MARKETING
(TASK - 2)

Overview of search engine marketing
Search engine marketing is type of marketing on internet that
promote the website and show the visibility in first search
result so that more costumer open their site for the crowd.

Mechanics of search engine marketing
Search engine marketing is type of marketing on internet
that promote the website and show the visibility in first
search result so that more costumer open their site for the
crowd.

Continued.
 Search engine marketing goals
 Target audience
 Keywords search

Continued...
 Advertisement
 Mechanism of PPC campaign
 Testing and measuring

Email marketing
Email marketing is the type of interesting marketing. This will also
help to keep in touch with their customer and to induce them new
product which they launch. Email marketing help to invite new
customer and to in-tract with their customer. Email marinating is
commercial message to targeted customer. That send the
advertisement of the company and the show the other information
about the offer and the discount which introduce by the companies.

Opt-in email marketing newsletter
Hello,
You were the great customer to our company and we fell that you haven't visit our
website from so long. So we have a special offer only for you so please visit our
website and avail the offer and discount scheme. The discount offer is for the limited
period of time so that will be a great offer for costumer like you so please use the offer
and give your feedback to us. We would love to hear the value of product in your life
from you. If you use our services than we will be fill grateful.
If you want to unsubscribe the site than click here.
Sincerely.
P and R restorations Ltd.

Best practices in online relations
Online relationship that also based on public relations website that
are selected by the certain criteria.
Design
Easy to excess
Copy writing

Continued...
 Interactivity
 Use of technology
 Innovation

Continued.
It is so important to develop the online public relationship that will provide
the costumer satisfaction. For the business relationship has to develop with
the customers.
That will evaluate the public exposure and the opinions of the public that
will matter for the development of the business. If the company will keep
good relationship with the public that will create goodwill of the company
and that is very much important for each company. When the best practice
in the online relations will build a positive relationship between the public
and the disorganization.

Using New Digital Media Communities
There in the traditional business and the e- bus8iness are so much different from each other.
Set of the goals are very different in both type of business (Inbound Marketing Agency, 2016).
Digital media is now using for the promotion of the brand of company digital media means
the data which show via computers or phone or by other digital devise. In the digital
marketing that use all digital media which also include the Internet and the mobile and the
other channel for the development and exchanges with the customers. digital marketing is not
all about the Internet that go beyond the internet which include banner ads, mobile phone,
digital outdoor marketing and the other social networks.

Continued..
The digital media is the main source of marketing about the new website
and the business. That is effectively way to introduce product in the
market. Digital marketing is process where the video or the photograph
through the marketing is done by the company. This way of marketing is
less expensive than other way and the digital communication is making
so much easy for business to conduct marketing research and provide the
data related to product and price.

REFERENCES
 Van Heerde, H.J., Srinivasan, S. and Dekimpe, M.G., 2010. Estimating
cannibalization rates for pioneering innovations. Marketing Science. 29(6).
pp.1024-1039.
 Van Oest, R.D., Van Heerde, H.J. and Dekimpe, M.G., 2010. Return on roller
coasters: A model to guide investments in theme park attractions. Marketing
Science. 29(4). pp.721-737.
 Wißmeier, U.K., 2013. Die Nutzung des Internets für das internationale
Marketing–Grundlagen und Ansätze eines Erklärungsmodells für die Nutzung
als. Computer Based Marketing: Das Handbuch zur Marketinginformatik,
p.43.
 Yoo, W.S. and Lee, E., 2011. Internet channel entry: A strategic analysis of
mixed channel structures. Marketing Science. 30(1). pp.29-41.

Thank You