This report provides an overview of search engine marketing (SEM) and email marketing strategies, highlighting their mechanics and best practices. SEM involves promoting websites to achieve high visibility in search engine results, focusing on target audiences and keyword searches. The report details the mechanics of PPC campaigns, emphasizing testing and measurement. Email marketing is presented as a method for maintaining customer relationships and introducing new products through targeted commercial messages, including opt-in newsletters. Best practices in online relations, including website design, copywriting, interactivity, and innovation, are discussed for building customer satisfaction and positive public perception. The report also contrasts traditional business with e-business, emphasizing the role of digital media in brand promotion and customer engagement, covering various digital channels beyond just the Internet. The document concludes by referencing academic sources on marketing science and internet usage for international marketing.