LSBM101: Search Engine Marketing Strategies Report Analysis

This report delves into the realm of Search Engine Marketing (SEM), providing a comprehensive analysis of digital marketing strategies, particularly within the context of the electronics market. It explores the current practices of Small and Medium Enterprises (SMEs) in leveraging SEM tools to enhance their online visibility and drive sales. The report examines the role of keywords, paid advertising, and the significance of customer personalization in digital marketing. A significant portion of the report focuses on the Simbound digital marketing simulation game, highlighting its role in providing practical e-marketing experience. The report analyzes various aspects such as impression, clicks, CTR, cost, and conversion rates. The report also discusses the impact of factors impacting the algorithms of SEM. The report concludes by emphasizing the benefits of SEM tools and the use of landing pages for business growth. It also highlights the contribution of the digital industry in the UK economy.

Search Engine Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
Survey of current practice using industry examples and the training/practices of SME............3
Simbound and its work culture ...............................................................................................7
Recommendation.......................................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Search engine marketing can be defined as a procedure which leads the organisation to
formulate digital marketing strategy for increasing the perceptibility of game, website etc. in
search engine results. Most of the existing businesses are enhancing their business's size by
formulating effective digital marketing strategy for their products and services by using SEM
tools. In simple terms search engine marketing work as a practice to introduce the business's
through paid advertisements. Keywords plays a crucial role in the digital market strategy and
search engine marketing by offering opportunities to entrepreneurs for making their site visible
for longer period. In the present scenario, most of the consumers are purchasing or shopping
items from the online sources. Moreover, SME is also important for business's in increasing the
review and ranking of website by spending its market in dollars. Small retailers and service
provider all are more benefited with digital tools and techniques such as search engine
optimisation increases number of new customers by offering their products through online sites
and retail stores (Alper and Goggin, 2017). This report is written from the perspective of digital
outlet which is operating their business's size in electronics market. Further, it highlights on the
Simbound digital marketing simulation game which offers e-marketing experience with no real
risk for new learners.
Survey of current practice using industry examples and the training/practices of SME
Overview- Search engine marketing exists as a procedure that is used to market the
products through paid advertisement by advertising and promoting them at a large level. Small
advertisement, tax-based ads, products offering etc. are the major task which are performed by
management through providing essential information for generating significant review about
products. Marketing strategy of an organisation is developed with the motive of providing best
results by achieving the goals and objectives in specified time period. SEM is used by
management to gain better results due to which long term benefits will be achieved in proper
manner by offering better personalization to customer's. But according to current practices there
are several changes are monitored in business due to digital marketing and techniques (Awa,
Baridam and Nwibere, 2015). Some of the current business's practices in context of electronics
market is as follow:

Digital sellers- Sales and demand of the products is increasing with rapid speed that is
used to enlightened new techniques and approaches for enhancing the sales of products. SEM
(Search engine marketing) is one of the most effective tool for current players in the market.
Digital sellers put more leverage on social channels by putting more leverage on social platforms
that enhances sales of products by making better collaboration in the market to target more
number of customer's (Brown and Lee, 2014).
Prioritization to personal customer's- In the present scenario, most of the customers are
performing their work at global level. There are large number of customers are performing their
work at global level. This also determines it also belongs to perform their work at a large level
by managing all operations in an organised manner. B2B are the buyers that leads management
to perform their work at global level. Digital marketing leads the sellers to target its customer's in
proper manner.
In the present scenario, there are not much tools are present that helps the individuals to
learn about digital marketing. But for learning Simbound is a tool that provides students better
experience about the market and its conditions. The platform also includes long components and
to perform their work as per management results for making long term benefits through
designing e-marketing tools and digital advertising courses.
With the SEM tools it is easy to learn better activities and to promote websites while
searching them on top pages. This generates website visit and clients to advertise and optimise
long term results by SEM, SEO and more. Some aspects that are learned are impression, clicks,
Ctr, cost, conversion and value. The mention image show that with the experience better results
will be achieved among the rounds (Connon, 2019. Like the impression with resources are
42,742 that is increasing with rapid speed as number of clicks increased profits for the digital
outlet is also increased. So to gain better results organisation must perform their work with more
efficiency.

The estimated budget decided by the digital outlet is £15,000 that leads organisation to
perform their work with the digital tools in appropriate manner. The main motive of digital is to
organise and manage the operations and functions with the helps of technological factors.
Moreover, SEM, pay per click, click-through rate etc. are some major tools that leads
organisation to overcome from challenges such as key word research, competitor research and
many more.
Digital outlet provides large number of products such as phones, speaker, remote-controls
and tablets. With the growing market, management of digital outlet perform their work in an
organised manner with search engine marketing. Like, with Simbound model all individuals are
able to address the subjects in a functional way. Digital outlet is able to get better results from
market by utilising SEM (Hu and Xie, 2014). This determines sale of the tablets is increased by
analysing market segments and to formulate digital marketing strategy according to particular
market and products which are offered by digital outlet to its customer's. Data related with
Simbound game and tablet sale is mention as follow:

According to the above data it is analysed from round 2 better results will be achieved by
digital outlet. In context of tablet sale this is increasing with regular basis. For the achievement
of all goals and objectives digital outlet is boosting their sale from online channels and also from
retail stores. This refers that there is various task need to be concern in proper manner. There are
various task will also be performed to complete their work in minimum time period. Samsung
and Sony tablet products are mostly clicked by the consumers from several places of UK.
Whereas, they are also advertising with minimum period. This refers that customer market will
be increased by organisation by considering work places and consumer needs. So with SEM tool
it is easy to find out those methods which enhances sale of business's products. Like to offer
tablet of better quality such as their music system, gaming processor etc. in order to satisfy
proper needs of customer's (Oldham and Da Silva, 2015).

Cost is one of the crucial factor for the organisation which impacts on market sales and
its products. In the context of Samsung tablet overall cost to advertise them is 286.60 and it is
also used by management to determine the cost on CTR based. As with this system it is easy to
target more customer's due to which score of the products will also be improved. In the last to
gain proper results organisation develops better results by understanding essential functions o the
model. Example- in the present scenario, SEM model is one of the most beneficial module for
increasing business's profits of management.
In the last, with the tools like SEM, CTS, pay per click it is easy to target more customer's as
well as to enhance business's area by learning online case study with practical approach. It
governs individuals are able to get better results by performing organisational work and their
performance with pay out modules (Orben and Przybylski, 2019).
Factors impacting the algorithms of SEM
 Prioritization to knowledge upgradation- In the present scenario, needs and demands
of customers are high and different from each other. Along with this business's houses are
also performing their work at different places. Therefore, it is essential to adopt better
needs for re-design the functions and asset of organisation.
 ROI- Majority of the businesses are performing their work as per the needs of
management with the motive of earning of huge amount of profits. Digital outlet is
performing their work with helps of digital tools due to which better results will be
gained with motive of earning better profits.

Simbound and its work culture
Paid search can be defined as the form of digital marketing in which search engine like
google, Bing and other tools are advertising better results to enhance work as per SERP and pay
per click model. SEM landing page work as a webpage which is used to intend better results as
well as pay-per-click model to demonstrate better results and landing images for the
organisation.
On the other side, with the low cost pay per click to perform its relevance for making
better goals and to perform the work as per management consideration as well as to advertise
product as per the lower basis. This is also used to perform the work and to lead them better
plans for enhancing long term goals and advertising products as per lower cost click. This is also
used by management to enhance the work performance for generating long term benefits. With
the better products it is easy to generate basic results as with landing page it is easy to stand
alone pages and to distinct per perform their work stand-along pages, website, advertising and to
generate better conversions and leads in the management (Selwyn, 2016). Landing pages are also
designed to perform work according to management goals. This determines with the SEM tool it
is easy to make long term benefits by developing better relationship between landing pages and
pay per click.
By evaluating the organisational operations of the digital outlet it is identified that there
are various task are performed by management and its tools due to which long term benefits are
gained by clicking the rate through CTR as it work in a positive manner for organisation. On the
other side, pay-per-click and keyword research also perform their work to define advantage for
organisation through managing work performance with high quality.
With the another evaluation it is identified that conversion is another task through which
long term results will be performed as search engine are more focused towards sales by
improving brand awareness of products in market. The difference between landing page and
website generates better results for organisation by considering and understanding the traffic for
organisation in proper manner. With the development of landing page, it is easy for digital outlet
to target customer's with in appropriate manner. Example- visitor identify the landing page and
then immediately leave the page then, so window is used to perform the work and convert it into
PPC to leave message for right audience to become overload and take action.
SEM and its contribution

In the present scenario, there are various task are performed by management due to which
long term goals as well as it is also used to perform work in proper manner. In the context of UK
and its digital market it is identified, digital industry is contributing at a high level in the
economy of country (Taiminen and Karjaluoto, 2015). 7% of the UK value is earned from digital
factors and revenues. With increase in the export it is identified that managements is able to
perform the work in better way.
Illustration 1: Source(https://www.adlibweb.com/2019-digital-marketing-best-
practices/)
UK is one of the largest market among all over the world. It determines that it is
mandatory for digital outlet to perform the work in appropriate manner. This is because of the
organisation to perform their work as per management results. In the organisation, it is
mandatory in performing the work to make better results by enhancing GDP of country as well
as to make long term results to perform the work as per UK for generating performance as per
digital tools.
On the other side, technology is one of the task which is used to perform better work to
contribute better sectors by achieving economy rises to generate business's size through
introducing SME in all operations. Whereas, another benefits which is achieved by organisation

relates with goals and objectives of organisation and their performance. Like with making better
investment in digital tools it is easy to provide risk free and actual training on dummy based
model. Therefore, in the actual performing of business's it is easy to make right decisions as well
as outlines environment to make better improvement in digital sector (Ryan and et. al., 2014).
There are various advantages for business's performance and digital sector is recognised
for management as it supports innovation to make quick operations in business's. This results it
is easy for digital outlet and its employee's to complete the work in short intervals. Like, there
are various task are also performed to make better innovation in making positive environment for
digital outlets.
Effective structure is performing their work to manage most innovation techniques and
developing better results to perform the work as per government results and making better
competitive corporation for supporting better ideas in functions to support innovative ideas for
reducing the rate or cost of its functions. Moreover, with the digital support it is easy to raise
finance by generating better scheme for operations of organisation including individual’s
investors and companies to enhance market area of digital business's.
Recommendation
To formulate comprehensive plan- Business's work with the motive of earning high
profits from its operations and functions. So with SME and other tools it is easy for organisation
to perform their work in proper manner. It is also used by management to consider and formulate
long terms plans and strategy for performing right operations and functions of organisation. This
results better productivity will be gained by management to complete work in proper manner.
This is also used by management to perform work in appropriate manner.
Culture of change and innovation- With digital technology tools it is essential for
organisation to perform their work as per management results. This is also used by management
to manage their work as per needs and as well as to consider long term and enhancing to make
dedicated resources and lack of organisational alignment (Carlucci and et. al., 2014). It enables
to perform their work as well as to enable long term success to make better collaboration in their
work.

CONCLUSION
In the last, by the above report it is analysed that SME are providing various
opportunities to perform their work in better manner. Simbound is one of the best game for
organisation and individuals that is enhancing business's performance by offering them digital
modules of real world. On the other side, it is also used to make better work performance
through enhancing digital technology as well as to perform work by managing search engine
marketing to complete work by managing e-mail marketing, including A/B marketing it is also
used to perform the work by generating and introducing new and better strategy for its functions.
With the better experience and training it is easy for individuals to enhance better for performing
search engine marketing in proper manner in order to overcome from various challenges of
organisation.

REFERENCES
Books and Journals
Alper, M. and Goggin, G., 2017. Digital technology and rights in the lives of children with
disabilities. New Media & Society, 19(5), pp.726-740.
Awa, H.O., Baridam, D.M. and Nwibere, B.M., 2015. Demographic determinants of electronic
commerce (EC) adoption by SMEs: A twist by location factors. Journal of Enterprise
Information Management, 28(3), pp.326-345.
Brown, R. and Lee, N., 2014. Funding issues confronting high growth SMEs in the UK. ICAS.
Carlucci, D and et. al., 2014. E-commerce retail of extra virgin olive oil: an hedonic analysis of
Italian SMEs supply. British Food Journal, 116(10), pp.1600-1617.
Connon, N.G., 2019. Factors impacting on technology acceptance for the micro/SME electronics
retailer (Doctoral dissertation).
Hu, Y. and Xie, Y., 2014. e-retail market characteristics: evidence from comparisons with USA,
UK, India, and China. In Innovative Management in Information and Production (pp.
141-149). Springer, New York, NY.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior, 42,
pp.5-11.
Orben, A. and Przybylski, A.K., 2019. The association between adolescent well-being and
digital technology use. Nature Human Behaviour, 3(2), p.173.
Ryan, R.M and et. al., 2014. Does bank market power affect SME financing
constraints?. Journal of Banking & Finance, 49, pp.495-505.
Selwyn, N., 2016. Digital downsides: Exploring university students’ negative engagements with
digital technology. Teaching in Higher Education, 21(8), pp.1006-1021.
Taiminen, H.M. and Karjaluoto, H., 2015. The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), pp.633-651.
Online
Search Engine Marketing, 2018. Available through <https://www.wordstream.com/search-
engine-marketing>