Secret Sales.com: Strategic Business Evaluation using SWOT Analysis

This report presents a SWOT analysis of Secret Sales.com, evaluating the company's strengths, weaknesses, opportunities, and threats within the business environment. The analysis identifies Secret Sales.com's brand image and strategic alliances as strengths, while highlighting complex business structures and issues with technology implementation as weaknesses. Opportunities include leveraging cyber computing and marketing techniques, while threats involve increasing competition and potential business challenges. The report recommends that Secret Sales.com focuses on value chain activities and business restructuring to enhance its market position and overcome identified issues, emphasizing the importance of training and development for employees to adapt to new technologies and processes. The conclusion underscores the role of SWOT analysis in strategic planning and addressing market challenges.

RUNNING HEAD: SWOT analysis 1
Name of the student
Topic-
University name

SWOT analysis 2
With the changes in business structure and implementing effective strategic planning,
each and every organization should use proper business analysis tools to evaluate the
business performance. SWOT analysis is the tool which analysis and evaluates the strength,
Weakness, opportunity and threats of the business. This SWOT analysis helps users to
evaluate all the key business function and core competency of the business (Hill &
Westbrook 2017).
SWOT analysis of the Secret sales.com
Strength
Secret sales.com has strong brand image in
the market.
It has increased its number of employees and
increased its overall productivity of the
business (Xingang, Jiaoli and Bei, 2013).
There are several strategic alliances which
Secret sales.com could follow to increase its
overall outcomes of business. These strategic
alliance set by company will increase the
overall productivity and employees ability to
work in Secret sales.com. Company has
vision to create core competency in market
by adopting product differentiation strategy
and cost leadership.
By taking into consideration human
resource management it is seen that the
company has sufficient human resource
management. It assists the organization to
enhance the growth in the market.
Weakness
Secret sales.com has complex business
structure which has reduced the productivity
of the business.
It has small market coverage and failed to use
cyber computing system. Secret sales.com
has faced issues of implementing
technologies and new system in business.
The main problem is related to implementing
innovative technologies and machines in
business.
However, In starting investment in this
research and development department will
increase the overall cost of the production
but in future, it will assist company to
develop core competency in selling its
goods and services at very low cost.

SWOT analysis 3
Opportunity
Secret sales.com could use cyber computing
enterprises resources planning to increase its
domestic and international market share.
It could also hire IT experts to increase the
overall turnover (Hollensen, 2015).
By considering marketing techniques the
company takes into consideration various
effective marketing techniques. The
marketing techniques like discounts are
used by the company to enhance the sales.
Threats
Company could raise high competition in
retail stores business due to high profit return
in market.
Company has faced various issues such as
business cases and allegation imposed by
clients in market. It is evaluated that before
launching new innovative technologies and
advanced system, company should first take
sample research program in which all the
pros and cons of the technologies and
advanced system will be evaluated in
determined approach (Chen, Kim &
Yamaguchi, 2014).
Issues and complex business identified through SWOT analysis
and responses
In order to adopt this mechanism in value chain activities, company needs to arrange training
and development process for employees to understand the new process. If it is not done in
proper manner then it will surely increase the employee turnover of 3M1 Company.
If Secret sales.com wants to make effective business functioning then it will have to
keep all of its policies and re-structured its business as per the required needs of stakeholders.
This has been found by using the SWOT analysis (Bull, Jobstvogt et al., 2016).

SWOT analysis 4
It is evaluated that taking these innovation and creative technologies system is
accompanied by various complex issues and lengthy process. It will not only destruct the
business process of Secret sales.com but also increase the cumbersome process of other
Secret sales.com to adopt these new technologies in their business.
Recommendation
However, if company would want to create core competency in market while selling
its products and services in market then it firstly has to focus on developing effective value
chain activities (Chen, Kim & Yamaguchi, 2014).
Therefore, in order to increase the overall outcomes of the business and adopting new
technologies in business it will also have to change its business (Hill & Westbrook, 2017).
Now in the end, it could be inferred that while implementing SWOT analysis and
other strategic tools in Secret sales.com, management department could evaluate where
company stands in market. However, changing these policies and implementing proper
SWOT analysis will help company to develop effective strategic plan to overcome the issues
arise in market (Grant, 2016).

SWOT analysis 5
Reference
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., &
Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT
analysis of the ecosystem services framework. Ecosystem services, 17, 99-111.
Chen, W. M., Kim, H., & Yamaguchi, H. (2014). Renewable energy in eastern Asia:
Renewable energy policy review and comparative SWOT analysis for promoting
renewable energy in Japan, South Korea, and Taiwan. Energy Policy, 74, 319-329.
Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley & Sons.
Hill, T., & Westbrook, R. (2017). SWOT analysis: it's time for a product recall. Long range
planning, 30(1), 46-52.
Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
Xingang, Z., Jiaoli, K. and Bei, L., 2013. Focus on the development of shale gas in China—
Based on SWOT analysis. Renewable and Sustainable Energy Reviews, 21, pp.603-
613.