Security Agency Website: Content Development and Analysis Report

This report presents website content developed for Noorfat Security Solution, a security agency. The content includes sections for the homepage, about the company, services, contact information, and careers. The services section details premium close protection services, such as personal bodyguards, driver bodyguards, travel bodyguards, and asset bodyguards. It also covers general security services, including corporate security, manned guarding, event security, door supervision, static security, and construction security. The report emphasizes the agency's commitment to client satisfaction, competitive pricing, and the use of advanced technology. The content aims to showcase the agency's expertise in providing comprehensive security solutions to a diverse clientele, from celebrities to corporations. The report highlights the agency's value proposition, focusing on its commitment to providing high-quality service and maintaining a strong client retention rate. The agency's mission statement, "Always stand to protect you," underscores its dedication to safeguarding clients and their assets.

WEBSITE CONTENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
(1)Home page...................................................................................................................................1
(2) About the company....................................................................................................................1
(3) Services page..............................................................................................................................2
(A)Premium close protection......................................................................................................2
(B) General security services......................................................................................................4
(4) Contact US.................................................................................................................................7
(5) Career.........................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In the present research study web content is prepared that will be displayed in security
agency website. In this regard content for home page, about us page, service page, contact us and
career page is prepared. Detail discussion is done on varied services provided by Noorfat
Security Solution. In this way, entire research work is carried out.
(1) Home page
Noorfat Security Solution is one of security agency which is known for its premium service port-
folio. Noorfat Security Solution is the subsidiary of Noorfat Ltd Group which is headquartered
and registered in the UK. Company was founded year 2015 from it start journey and today trans-
formed in to one largest security agency. Currently, our company have office in multiple cities in
UK like in London, Dublin, Cambridge and Birmingham. We have large client base and strong
retention rate. Whole credit goes to our value system in which we believe that advanced technol-
ogy need to be made available to clients in order to assure them that their property is in safe
hands (Gill, 2017). Our management is strongly committed and consistently focus on developing
our technical base which in turn assist us in building confidence and reliable image in eyes of all
category of customers.
We understand needs of celebrities and comprehend their concern. Thus, we have developed
Close Protection Solution, under which bodyguard closely monitor celebrity and surrounding en-
vironment to ensure that high level of safety of client.
Celebrities can take different service offers. Some celebrities demand protection for special occa-
sion then in that case we provide them service up to standard. Apart from this, bodyguard service
for home, for office premises and specific events is also provided by us.
(2) About the company
Why use services of Noorfat Security Solution?
Noorfat Security Solution mission statement: “Always stand to protect you”
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Since establishment our managers make hard efforts to develop strong value system and its
effective implementation in the business.
Some of fronts where we promise to our client’s in respect to providing world class service is
given below.
 We are fully committed towards providing service at competitive price to our client’s.
 Our main emphasis is on retaining clients. Thus, also provide facility of service on
demand even it is out of contract inked with client.
 We provide good working environment to our guards which encourage them to provide
better service to our clients.
Our duties include
 Assessing and minimizing risks
 Planning routes checking vehicles
 Venues and grounds
 Keeping watch and being alert to danger
 Dealing with conflict.
There are some areas where we have lots of focus so that client can get value for money. Environment management: We understand that over security sometimes make client feel
uncomfortable, so we focus on providing service in such a way that client does not feel
that he is in suffocation like environment. We are fully committed towards providing
excellent service to our clients. Corporate engagement: Time to time call with client is organized on video conferencing
applications and we identify their satisfaction level from our service (Mai'a, 2015).
According to client demand we make changes in our service. Staff management: We always comply with relevant legislations so that better quality of
service can be delivered to the client.
(3) Services page
(A)Premium close protection
 Personal bodyguard: Our clients in UK range from celebrities to billion of net worth
individuals. According to requirement of clients we provide customized service to them.
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One of our core strength is that we have team of highly talented, and experienced
personnel as most of our personal bodyguards are trained personnel and worked
previously in military, police or any other security agency. Our main aim is to provide
comfortable and safe trip to the client. On behalf of client we take responsibility of
preparing plan for client entire business visits their and vacation plans so that security
issues can be addressed earlier before visit. We have our own intelligence cell which
assist in determining path from where client can be taken to destination place in shorter
time period. Thus, our service has many USP’s and this is where we are different from
our rivals.
 Driver bodyguard: We also excel at providing driver bodyguard service to our clients.
Many clients assume that their life is in threat and due to this reason need close protection
(Coaffee. and Fussey, 2015). For such kind of people, we provide driver bodyguard
service. Under this service one driver as bodyguard always remain with client and ensure
that close protection is provided to it. Time to time also we keep on rotating bodyguard
driver so that client receive proper attention of bodyguard whole time.
 Travel bodyguard: This service is available to those clients who regularly go on overseas
tour. For cities within UK like Birmingham, Dublin, Cambridge and London we furnish
travel bodyguard service. USP for concerned service is that deployed bodyguards have
full knowledge of all areas of city where client intend to visit. This factor makes our
service lucrative for client. Entire travel bodyguard squad is highly trained and they do
surveys of destination place in order to plan security arrangements accordingly for client.
Travel bodyguard regularly execute following missions.
 Providing assistance in travel plans.
 Travel bodyguard is search and book highly secure hotel for client. While selecting any
hotel for accommodation purpose communication, accessibility and security factors are
taken in to account.
 Travel bodyguard sometimes acts as personal envoy of client on its behalf perform varied
operations like booking of tickets and going to bank and making general inquiry about
any specific service.
 Assets bodyguard: These bodyguards are responsible for guarding office premises. Team
of assets bodyguard is employed in entire premises varied areas to ensure that no
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unwanted element can enter in to any part of premises (Walsh and Miller, 2016). Many
times, cases are observed where even there are guard’s criminals enter in to premises. In
order to ensure that such kind of situation’s will never happened with client CCTV
cameras are installed in each room and separate screen in security room is dedicated for
that area. Apart from this, individual personnel are also installed in the each room of the
office. Hence, such kind of 360-degree endeavour ensure that assets in the premises are
secured and any criminal cannot access it.
(B) General security services
 Corporate security: On front of making available cheaper and high quality of corporate
security we are much ahead of our competitors. We have large portfolio of clients in the
UK to whom currently we are providing services. Corporate security service is available
at international level and when client reach in foreign nation it receives new bodyguards
that are well aware about that new location. Thus, ensure that in any case if accident
happened then guards will be able to take action immediately (Gray and Adeakin, 2015).
One of the most important USP of our corporate security service is that employed officers
are those who once were employed in military, secret agency or are body builders. Client
need not to worry as it is guarded by professional’s who are powerful in fight and are
excellent in preparing tactical plans.
 Manned guarding: We understand need of our client and fully committed to provide
high quality of service to them. Our bodyguards are equipped with advanced riffle’s and
pistols etc that can shot target with high accuracy and fast speed. This is one of premium
service offered by our company to the clients. Bodyguards lay down emphasis on
providing tight and comfortable security to client. They time to time do survey of
premises and ensure that no spy activities are carried out by anyone in the premises.
Moreover, guards also guarded client during his office meetings outside room in order to
ensure that no criminal can cause threat to the client. Cost of service is high because more
professional human resources are required for service (Whelan, 2016). Moreover, high
level of weapons is needed. Due to all these reasons cost of our manned guarding service
is high relative to other services that are in the portfolio.
 Event security: Actors or any sports celebrities sometimes needed security for specific
events like Cannes film festival etc. Our company entertain such kind of celebrities and
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provide them security service only for specific event. Our guards plan the route through
which celebrity will pass so that in short time period it can reach to the destination place.
Multiple guards remain in close contact to each other so that decisions can be taken on
time to save life of client in case any mishap event takes place. We have strong portfolio
of event security service. There are number of celebrities who on regular basis take our
event security service. We believe in making client safe and development of congenial
environment around him. This is one of core value of our event security service. Hence,
this is the reason due to which are able to retain client’s successfully in event security
service.
 Door supervision: It is another service that we provide to our customers on large scale.
We have large size portfolio of this service and currently providing service to varied
malls, restaurants, pubs and offices etc (Door supervisors for public houses., 2019). We
have professional trained staff who have etiquettes and they welcome people on door
with full courtesy. Drunked people or suspects are prevented from entering in to pub or
hotel etc. So, that congenial environment can be developed and maintained in the
premises (Riches, 2016). In past couple of years, we have made lots of changes in our
services which lead to consistent increase in number of clients in respect to door
supervision service. Guards always remain in contact with manager of the premises and
whenever important communicate the message. Courtesy and alertness are the two main
focus point area in case of this service. These are the factors which assist us in converting
prospecting in to client. Thus, it can be said that it is widely used service of our portfolio
and more demanded from client. As per requirement of client we also customize our door
supervision service. Thus, due to this reason in this segment clients mostly remain
satisfied from our service.
 Statics security: Static security guard main task is to do patrolling in the premises. Static
does not mean that they remain static at specific area of premises. Major benefit of static
security is that they try to identify any unusual activity and if same is identified then
immediately take action so that that activity can not be converted into incident at the
workplace. There are some of reasons behind use of service of static security (Watts,
2016). To prevent wastage of firm resources is one of reason. In case guard identified that
light is not switch off then in that case it takes relevant action. Detecting and preventing
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occurrence of any offensive activity is another important step that is taken by static
guards so that congenial work environment can be maintained at the workplace. Thus,
there is wide scope of the static service and it is one of service that companies often need
to take in order to increase security level of people at the workplace. Over past couple of
years demand of this service increased at rapid rate and become quite popular among
people. Company is further looking for making modification of its service which will
lead to increasing client base and their high satisfaction level from service.
 Construction security: One of major matter of concern for real estate owners is that
during construction some criminals make illegal use of building. We address concern of
our real estate clients and provide security to their construction site. We address lots of
new things in our service which make us different from our competitors. Due to this
reason real estate companies prefer to make use of our construction security service so
that it can be ensured that their construction site is not used by any criminal to perform
any criminal activity. We provide excellent quality of construction security service under
which time to time patrolling happened and it is ensured that all things are perfect and
situation is under control.
 Retail/shops security: Under this service we provide security services to small and large
size retailers. In past few years it is observed that number of cases of thefts significantly
increased in retail shops (Halper, 2015). Due to this reason now, more and more retail
business man is contacting security agencies for security of their stores. We currently
have large size portfolio of retailers. We provide service at low price relative to rivals in
the market. Our team of guards always focus on providing excellent service to retailers.
We employed CCTV camera in major part of shop so that eye can be kept on occurrence
of any incident in the shop. Satisfaction rate of our clients is very high on this service.
With passage of time new updates will also be made to the service so that better image
can be build up in the eye of clients.
 Dogs handling security: Our company offer dog handling security wherein we have
squad of dogs that are highly trend to trace explosives or any other thing in the specific
location. It can be observed that canine specialists and guards altogether provide
excellent quality of service in terms of patrolling of the geographic location (Walther,
2015). This squad can be employed department stores, factories and other areas where it
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is hard for security personnel to do its duty in proper manner. In the squad few dogs are
able to detect explosives. Thus, it can be said that we have team of highly efficient dogs
and guards.
 Hospital / hostel security: We have separate squad that is responsible for security of the
hospital and hostel’s. It is observed that in boys hostel many times unwanted people
comes and prepare poor environment or gang war happened between students. In such
kind of situation, it is our team that handle entire situation and prevent occurrence of such
kind of conditions at premises. Similarly, we have team of guards that do patrolling in the
hospital and ensured that there will be no clashes between patients or between doctor and
patient. We have individuals that have long experience in such kind of tasks and can
better manage any situation. It is another strong front of our entire service portfolio.
 Concierge service: It is the service under which our company provide multiple services
managing access control of software, monitoring building camera, close monitoring of
visitors parking and their behaviour etc (Hintz, Dencik and Wahl-Jorgensen, 2017). Thus,
wide range of services are provided under this section to our clients in helping them to
perform day to day business operations smoothly.
(4) Contact US
Head Office and for all Administrative Correspondence
London:
Noorfat Security Solution LTD
AMC Business Centre
12 Cumberland Avenue
London NW10 7QL
United Kingdom
Telephone: [phone]
(5) Career
Presently, we needed one BDM at our headquarter in UK. One must have strong sales
experience in security industry. One need to create contacts and convert prospective in to final
client. Appropriate amount of salary will be offered to pass out candidate. If you assume yourself
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eligible for the job then upload resume on our site. Some of vacant jobs apart from BDM post are
as follows.
 Personal Bodyguard
 Driver Bodyguard
 Travel Bodyguard
 Assets Bodyguard
 Corporate Security
 Manned Guarding
 Event Security
 Door Supervision
 Statics Security
 Construction Security
 Retail/Shops Security
 Dogs Handling Security
 Hospitals/Hotels Security
 Concierge/Receptionist
CONCLUSION
On basis of above discussion, it is concluded that there is huge demand of security services.
As different people or firms have varied needs and accordingly security agencies are providing
customize services to their clients. While selecting any security company firm must identify way
in which specific sort of service provided security agency to its clients.
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REFERENCES
Books and Journals
Coaffee, J. and Fussey, P., 2015. Constructing resilience through security and surveillance: The
politics, practices and tensions of security-driven resilience. Security Dialogue. 46(1).
pp.86-105.
Gill, P., 2017. Controlling state crimes by national security agencies. In Controlling State
Crime (pp. 81-114). Routledge.
Gray, S. and Adeakin, I., 2015. The evolution of Boko Haram: From missionary activism to
transnational jihad and the failure of the Nigerian security intelligence agencies. African
Security. 8(3). pp.185-211.
Halper, J., 2015. War against the people (p. 160). London: Pluto Press.
Hintz, A., Dencik, L. and Wahl-Jorgensen, K., 2017. Digital citizenship and surveillance| digital
citizenship and surveillance society—introduction. International Journal of
Communication. 11. p.9.
Mai'a, K., 2015. The limits of epistemic communities: EU security agencies. Politics and
Governance, 3(1), pp.90-100.
Riches, G. ed., 2016. First world hunger: Food security and welfare politics. Springer.
Walsh, P.F. and Miller, S., 2016. Rethinking ‘Five Eyes’ security intelligence collection policies
and practice post Snowden. Intelligence and National Security. 31(3). pp.345-368.
Walther, G., 2015. Printing insecurity? The security implication
Watts, L.L., 2016. Control and Oversight of Security Intelligence in Romania. In Democratic
Control of Intelligence Services (pp. 69-86). Routledge.
Whelan, C., 2016. Networks and national security: dynamics, effectiveness and organisation.
Routledge.
Online
Door supervisors for public houses., 2019. [Online]. Available through:<
http://www.fghsecurity.co.uk/venue-security-and-door-supervision/>.
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