Analysis of Security Guard Service Market: 21st Century Enterprise

This report provides a comprehensive analysis of the security guard service market, focusing on key aspects such as market analysis, target marketing, product and service development, marketing strategies, and competitor analysis. The introduction defines the management process and its importance in promoting services. The market analysis section examines the market size, which was £1.1 billion in 2018, highlighting the industry's trends and potential. Target marketing focuses on retail and building management, which require steady security services. The report also addresses product and service development, emphasizing the need to tailor offerings to different business sizes and needs. Marketing strategies, including online marketing and social media, are discussed, along with the importance of sales forecasting. The report concludes by summarizing the essential elements of the management process and the importance of analyzing different options for effective marketing and business operations. References include relevant academic sources.

MANAGING
ENTERPRISE IN THE
21 ST CENTURY

TABLE OF CONTENT
 Introduction
 Market analysis
 Target market
 Product service development
 Marketing strategy
 Marketing competitor
 Conclusion
 References

INTRODUCTION
 The management process or marketing is
defined as process which is followed by the
company in order to promote the product or
service in the market.
 The presentation will discuss about the
different stages which are essential for the
company to analyze and study before
promoting the product and service within the
market.

MARKET ANALYSIS
 This is defined as the analysis and
evaluation of the market and the trends
going on in the market.
 This is very necessary for the companies
to analyze the market before launching
any product or service.
 With the help of analysis of market for
security guard service it was outlined
that this industry was £1.1 billion in the
year 2018.

TARGET MARKETING
 The major target for the security
companies are the retail and building
management process.
 This is majorly because of the reason
that these require more security services
as compared to the educational institutes
and the event venues.

PRODUCT, SERVICE AND
DEVELOPMENT
 The demand of security guard services
depends upon the business and their size.
 This is mainly because of the fact that there
are many different types of business and all
of them deals in different way and
requirement of security is also different.

MARKET COMPETITORS
 This is defined as the different companies
which are dealing in the same business of
providing the security services to different
clients and companies.
 There are many different competitors in the
market such as Securitas Security services UK
ltd, MITIE Security Limited, G4S Secure
Solutions UK limited, ADT fire & Security plc
and many other companies which deals in this
industry.

MARKETING STRATEGY
 This is defined as the strategy which are
being adopted by the companies in order to
market the goods and services of the
company within the market.
 The major tactic used is the launching of the
online marketing with help of online
advertisement through social media websites
and other websites.

SALES FORECAST
 This is very necessary in today's competitive world
as if the sales of company will not be good then
the company will not be able to earn much profits.
 Thus, it is very necessary for the company to
efficiently and effectively forecast the sales.
 The forecasting does not involve only sales but
also includes forecasting of income and expenses
which will be incurred by the company while
operating the business.

CONCLUSION
 From the presentation it can be concluded that it is very necessary for the
companies to analyze the different options available to carry on the
marketing process or management process.
 This is majorly pertaining to the fact that this is very essential for the
working of the company.
 The current presentation discussed about the management process under
which it started by market analysis through which it was outlined that the
different target market was retail companies, building management.

REFERENCES
 Aithal, P.S. and Kumar, P.M., 2016. Organizational behaviour in 21st
century–'Theory A'for managing people for performance. IOSR Journal of
Business and Management (IOSR-JBM). 18(7). pp.126-134.
 Andriate, G.S. and Fink, A.A., 2017. Managing the change to a sustainable
enterprise. In The Sustainable Enterprise Fieldbook (pp. 118-140).
Routledge.
 Bondar, S., Hsu, J.C. and Stjepandić, J., 2015. Network-centric operations
during transition in global enterprise. Int. J. Agile Systems and
Management. 8(3/4). pp.355-373.
 Kelly, P., 2016. The self as enterprise: Foucault and the spirit of 21st
century capitalism. Routledge.