Assessing NuTAG SEEK GPS Market Suitability in Bangkok, Thailand

This report examines the market suitability of NuTAG's SEEK GPS real-time positioning tracker, focusing on its potential in Bangkok, Thailand. The report highlights the tracker's features, including geo-fence alerts, SOS buttons, and long battery life, emphasizing its applications for tracking pets, children, luggage, and vehicles. It justifies the choice of Bangkok as a suitable market due to its high tourism rates and increasing commercial vehicle usage. The report identifies key customer targets, including tourists, families, and organizations like aged care facilities, and outlines the distribution channels, such as the King Power website, online retailers like LAZADA, social media platforms, and manufacturing hubs. The analysis includes references to relevant literature and data on tourism in Bangkok, supporting the rationale for launching SEEK GPS in this market. The report provides a comprehensive overview of the market opportunity and the proposed strategies for NuTAG's SEEK GPS product.

Applied international
business strategy

TABLE OF CONTENTS
EVIDENCE FOR SEEK GPS SUITABILITY IN THE MARKET ...............................................3
REFERENCES................................................................................................................................5

EVIDENCE FOR SEEK GPS SUITABILITY IN THE MARKET
What and why
NuTAG SEEK GPS is real time positioning tracker which is used to track pets, kids,
luggage and motor vehicles or any moving thing. An individual will set a safety region in the app
and will enable geo-fence alert, an individual access emergency SOS button, footprints and its
battery remains upto 28 days (Buckley, 2016).
It is suitable to launch SEEK GPS in the market because it helps in protecting loved ones
and valuables by tracking their real time location by using NuTAG application.
Why did we choose Bangkok?
As Bangkok is famous for tourist place, a lot of people come and visit the city. In the year
2016, according to the data collected tourism authority of Thailand stated that there was more
than 32.59 million tourist visited Thailand i.e. increase of almost 20% a year. Bangkok was one
of the most visited city in 2016 (Bangkok the most visited city, 2017). Tourist come and hire
vehicles to travel in the city, SEEK GPS is essential for the market of Bangkok as there is an
increase in the commercial vehicles such as trucks, vans, buses etc., to check whether timely
transportation is done GPS is very useful (Iacobucci 2017).
CUSTOMER TARGETS
 Tourist: As Bangkok is a tourist place, a lot of people come and rent taxis or other
vehicles in order to travel whole city, it is essential for companies and hotels to keep a
track on their activity in order to protect passengers, drivers and be secure from
uncertainty. Transportation need to be tracked in order to satisfy tourist. It is also
expected that in 2019 there will be 41 million tourist visiting Bangkok which is one of the
main reason to launch SEEK GPS in Bangkok market (Expected tourist in Bangkok,
2019). The data collected shows that there was an increase from 35.35 million in 2017 to
38.28 million in 2018. After analysing the data it is identified that there will be increase
in the tourist visit in future also thus, NuTAG is suitable for Bangkok market.
 Family members:It is also beneficial for family members to track their loved ones and
gather information about where are they in real time. They use this GPS tracking app to
get an update on them whether they are safe or not (Gagneux-Brunon and et.al., 2016).

 Pets: It is important to track pets because they are also beloved family member, they
have a nature of wander off and if they are stolen or lost SEEK GPS will be helpful in
finding them.
 Organisation like aged care facilities: SEEK GPS is essential for old age care in order
to track old people. If a person is suffering from dimensia or memory loss then the
tracker is helpful for the organisation.
CHANNEL
Distribution channel
NuTAG SEEK GPS uses kings website to sell their products. Kings is an international
travel retail group in Thailand and it is based on Bangkok. SEEK GPS tracker sell its product
through king power distribution channel, king power sell duty free products at lower cost.
Online distributive retailers
 LAZADA: It is an online shopping retailer which sells electronic, appliances, fashion
and baby products. NuTAG has linked with them and started to sell their tracker.
 Facebook and Instagram: Company uses social media platforms to market and sell their
products. Organisation post stories and photos of their products in order to attract large
number of customers (Iacobucci 2017). These two online distribution channel has
benefited company by reducing their marketing cost, attract more customers and identify
their needs and wants.
 Manufacturing hubs: Company has also tied up with different manufacturing hubs such
as electric appliances, computers, automobile in order to sell their products. Company
will be beneficial by acquiring their customers and offer them their products (Gagneux-
Brunon and et.al., 2016).

REFERENCES
Books and Journals
Buckley, P. J., 2016. The contribution of internalisation theory to international business: New
realities and unanswered questions. Journal of World Business. 51(1). pp.74-82.
Iacobucci, G., 2017. GPs to seek legal advice over smartphone appointment service.
Gagneux-Brunon, A. and et.al., 2016. Pre-travel advice seeking from GPs by travellers with
chronic illness seen at a travel clinic. Journal of travel medicine. 23(3).
Online
Bangkok the most visited city. 2017. [online]. Available through
<https://www.forbes.com/sites/niallmccarthy/2017/01/04/bangkok-was-the-worlds-most-
visited-city-in-2016-infographic/#5bd4dc6d2a9c >
Expected tourist in Bangkok. 2019. [online]. Available through
<https://www.bangkokpost.com/business/1619182/record-38-27m-tourists-in-2018-41m-
expected-in-2019>