Detailed Analysis of Segment One: An Entrepreneurial Venture Report

This report presents a comprehensive analysis of Segment One, an entrepreneurial venture specializing in call center operations and customer relationship management (CRM) consulting. The report begins with an introduction to entrepreneurship, defining its core principles and the risks involved in launching a new venture. It then delves into a detailed examination of Segment One, evaluating its business plan, market position, and competitive advantages. The analysis covers the company's strengths, such as its strong brand image, skilled professionals, and effective marketing strategies, while also addressing its weaknesses, including a poor brand portfolio and secrecy culture. Furthermore, the report explores the entrepreneurial strategies employed by Segment One, including market analysis, competitor assessment, financial planning, and customer feedback mechanisms. Based on this evaluation, the report concludes with recommendations for potential investors, highlighting the company's growth potential and the viability of its business plan. The report emphasizes the importance of adapting to market changes, emphasizing customer satisfaction, and continuous innovation. The report also provides a detailed overview of Segment One's financial projections, highlighting its potential for significant financial growth and profitability, making it a compelling investment opportunity.

Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9

INTRODUCTION
Entrepreneurship is that essential procedure which is used to design, launch and operate
new venture, which is considered as small business in its starting stage. This type of firms
provides various effective products and services at affordable prices to satisfy needs of local
people. The person who run this type of enterprise is known as entrepreneurs which takes various
risky decisions to grow their newly established venture (1). The term entrepreneurship means
capacity of developing, organizing and running new firm and taking risks to gain financial profit.
While starting a new venture people face various tough problems and situations. This project
report is based Segment One which provides call centre operations consulting and customer
relationship management consulting. In this report, each and every aspect of this company have
discussed which can influence positive impact on its perspective investors. various strong and
weak points of this enterprise has been evaluated to determine that whether it should be funded
by investors or not. Along with this, some recommendation has given to overcome weaknesses
of this company.
TASK 1
Entrepreneurship can be refer as process of starting, designing and operating new
venture. The people who runs thus type of enterprise are considered as risk and uncertainties
bearers. They use new and innovative methods to produce products and services. They thinks
that taking risky decisions can help them in growing and developing their business in most
effective manner. So, it can be said that their main responsibility is decision making in the
context of organization. Process of entrepreneurship involves various productive resources such
as money, manpower, tools, techniques, time duration and foremost raw material which helps in
producing final products and services. Any kind of losses in these aspects can lead new venture
to financial crises. The process of entrepreneurship always remain same but every entrepreneur
have his own roles and responsibilities to perform which makes them different from others (2).
Entrepreneurial risks of newly established company starts from the process of its ideation,
conceptualisation, firm creation and ends with organisational growth and development.
1 Bridge, Simon, and Ken O'Neill. Understanding enterprise: entrepreneurship and small
business. Palgrave Macmillan, 2012.
2 Brooks, Alison Wood, Laura Huang, Sarah Wood Kearney, and Fiona E. Murray.
"Investors prefer entrepreneurial ventures pitched by attractive men." Proceedings of the
National Academy of Sciences 111, no. 12 (2014): 4427-4431.
1

Mismanagement of risks, modifications in corporate governance and misjudgements of
entrepreneur are the major reasons of business disappointments. Stakeholders of company
expects that entrepreneurs should handle organizational risks in most effective and systematic
manner. In modern world, new ventures are playing significant role in economic and national
growth. As, it helps in providing employment opportunities to unemployed people so that they
become able to improve their standard of living.
In present time, there are many successful entrepreneurial ventures which are
continuously growing and developing. Segment One is one of the leading business venture which
is customer relationship consulting company. In simple words, it provides effective suggestions
to its clients and improve their ability so that they can attract, acquire and retain a huge number
of customers (3). This company is a broad market transition which is transforming into a new
business model. It is a customer centric organization which helps people in acquiring new
customers for their business. In present time, it is also focussing on e-commerce companies and
their improvements. Due to continuous changes in environmental factors market place is
becoming more competitive. So to cooperate with them, Segment one have to respond quickly to
market needs otherwise it can not exist in marketplace for long time period (4). This organisation
has established to provide operational and strategic consulting to other firms so that they can also
cooperate with rapid changes in competitive market place. Due to modifications in technical
forces, almost all companies are improving and developing their products and services so that
they can survive in market. Segment One consults other enterprise to implement new
organizational practices and technology so that they can accomplish their goals and objectives in
most effective manner. Also, it advocates different strategic plans which can help other
companies in resolving their business problems.
This company was launches as Delaware corporations, to cover customer relationship
management market. There are various market drivers such as one to one service strategies, real
time transaction processing and internet commerce which are influencing wide impact on
customer relationships. There are five segments in which consulting opportunity is divided
which are follows as under:
3 George, Gerard, and Adam J. Bock. "The business model in practice and its
implications for entrepreneurship research." Entrepreneurship theory and practice 35,
no. 1 (2011): 83-111.
4 Naudé, Wim. "Entrepreneurship and economic development: Theory, evidence and
policy." Browser Download This Paper (2013).
2

 Strategic customer relationship consulting
 Operations planning consulting
 Technology deployment
 Operations management consulting based on operational plans
 Operations management consulting based on optimising current business activities
Moreover, Segment one gives core attention to its marketing function because it helps in
promoting and advertising string brand image of company within market place. This enterprise
takes help of network based merchandising plan. Its staff members helps in on its promotion. Its
founder, partners and consultants all are engaged in promotional activities. It also focus on
marketing communications plan so that it can make contact with new people and also can stay
connected with existing customers. Along with this, it also have high skilled sales and operations
team which helps it in alliance partner and direct sales are main strategies of Segment One which
it use to enhance its sales. This company have great business plan for which it requires
investment of $8M. With the help of this capital it can operate its organisational activities and
practices in appropriate manner. Also, this capital will help it in developing effective
management system which will provide it competitive advantage. At the end of third year it will
gain $35.5M as financial profit which will produce EBIT margins of 18%. This business plan
represents that it have high growth plan (5). By taking help of strategic acquisitions it will add
some additional competencies in its work place. It have great founding team which reduces risk
of investors. This organization have made and organised a similar venture for company namely
Encite Technologies. Chances of mistakes are very few and this enterprise will use cost effective
plans and procedures. All these points ensures that there is no risk for perspective investors.
Apart from this, there are various strengths of segment one which can attract perspective
investors and these are follows as under:
Strengths:
 This organization have strong brand image in the market place because it provides most
effective consulting services and also problem solving strategies to other firms.
 This company have high skilled and finest professionals in its call centre operations and
CRM consulting marketplace. It have effective teams of people because it provides them
5 Sarasvathy, Saras D., and Sankaran Venkataraman. "Entrepreneurship as method: Open
questions for an entrepreneurial future." Entrepreneurship theory and practice 35, no. 1
(2011): 113-135.
3

competitive compensation program, equity incentives and also provide them innovative
ideas to perform their tasks. All these activities helps it inj providing employee
satisfaction which is its biggest advantage.
 This organisation have great marketing plans which helps it in promoting and advertising
its brand.
 It have a strengthen supply chain management which helps it in minimising market risk
and problems, which can affect its performance and growth. Segment one have a well designed management system which helps it in manging its
business functions and activities in most effective and systematic manner. (6).
Weaknesses: Segment One have very few weaknesses which are follows as under:
This enterprise have poor brand portfolio because it have record of very few sales. Poor
management system is also an other drawback of this company. This organization have secrecy
culture which is biggest disadvantage of this enterprise. Also, it have bad image for massive
service recall. All these factors influence a negative impact on its organizational performance (7).
Furthermore, by evaluating above mentioned points it has evaluated that Segment One
have various strengths which makes it market leader. It use effective plans and procedures which
makes it most powerful consulting company. This organization have very few weaknesses which
can be remove very easily it faces such problems just because of lack of finance if it will have
good financial sources then it will be prove as most powerful consulting organization of market.
Segment One is a one of the most successful venture. It is a well growing company because its
entrepreneur work according to the environmental factors. Without considering internal and
external forces no enterprise can accomplish its desired goals and objectives. In modern world,
competition has been increased due to globalisation and use of technology (8). To cope up with
such environmental changes and to overcome organizational weaknesses, entrepreneur of
Segment One follows some effective entrepreneurial strategies which are follows as under:
6 Pickerill, Emily. "Informal and entrepreneurial strategies among sub-Saharan migrants
in Morocco." The Journal of North African Studies 16, no. 3 (2011): 395-413.
7 Sarasvathy, Saras D., and Sankaran Venkataraman. "Entrepreneurship as method: Open
questions for an entrepreneurial future." Entrepreneurship theory and practice 35, no. 1
(2011): 113-135.
8 Shane, Scott. "The importance of angel investing in financing the growth of
entrepreneurial ventures." The Quarterly Journal of Finance 2, no. 02 (2012): 1250009.
4

 To survive in competitive market place, this enterprise analyse the strategies and policies
of its market competitors so that it can easily beat them and also can provide customer
satisfaction better then them. It gives core attention to its contenders and their
products/services which they are offering in market to attract people. Collected market
information helps it in surviving in market place for long time period. To give tough
competition to competitors Segment One should identity weaknesses of them, this can
provide bis advantage to company.
 Entrepreneurs of Segment One save some part of their profit so that they can survive in
unforeseen circumstances. In simple words, they conserve enough money so that they
can deal with any kind of rough patch. By conserving some months, it can collect
enough money to face any type of adverse situation or problem. Most of successful
ventures got failed because their entrepreneurs does not conserve money which results
business disappointments.
 In modern world, needs and wants of customers are rapidly changing. So, it is huge
responsibility of business mangers to produce goods and services as per the requirements
of clients. Entrepreneur of Segment One understands the need of emerging goods and
services otherwise it can not survive in market place. By researching and developing
new services cited company attracts many individuals which helps it in enhancing its
market shares (9). This enterprise can take help of new technical forces to improve and
develop its existing products/services. By taking help of digital technology entrepreneur
can completes his project in limited time period and also can develop a app through
which he can make connects with its potential customers or can stay connected with
them.
 At the time of initial stage, newly established company should not think about covering
huge market share because this can turn into big mistake. Segment One enhance its
growth and development by some other ways, like it follows niche marketing which is
extremely cost effective entrepreneurial strategy. While working in niche marketing,
organization produce some unique products to meet with market needs. Also, it
9 Thörn, Catharina. "Soft policies of exclusion: entrepreneurial strategies of ambience and
control of public space in Gothenburg, Sweden." Urban Geography 32, no. 7 (2011):
989-1008.
5

understands each and every aspect of market which can affect organizational
performance (10).
 The next entrepreneurial strategy of this company is that it always gives importance to its
customer feedback. This is biggest positive point of Segment One which makes it
different from other companies.
Hence, these are some most important entrepreneurial strategies which helps Segment
One in having substantial growth and development. It have powerful entrepreneur who always
ready to take risky decisions. All these strategies are adopted by Segment One which helps it in
enhancing high profitability, productivity, customer satisfaction, employee gratification,
customer retention and so on. These strategies makes this organization internally as well as
externally strong. Also, it influence positive impact on its organizational growth and
development.
Recommendation: By evaluating all strengths and weaknesses of Segment One it can be
determined that it have good position in market place because of its excellent services but also it
have some weaknesses like poor brand portfolio and ineffective organizational structure. It can
overcome its business problems in less time period. Also, it have a successful business plan
which will lead this company to next level of growth. So, investor should invest their money in
this newly established venture because it have strong brand image and effective business plan.
CONCLUSION
By evaluating this project report, it has been concluded that new venture plays
significant role in national economy. As, it helps in satisfying customer needs and wants.
Segment One is one of the leading entrepreneurial venture which have great business plan. Also,
it have effective marketing plans which will helps it in enhancing its organizational growth. It
have great entrepreneurial strategies which will lead it to next level of success. So, it would be
great decision for investors to invest in this enterprise for their better returns.
10 Welter, Friederike. "Contextualizing entrepreneurship—conceptual challenges and ways
forward." Entrepreneurship theory and Practice 35, no. 1 (2011): 165-184.
6

REFERENCES
Books and Journals
Bridge, Simon, and Ken O'Neill. Understanding enterprise: entrepreneurship and small business.
Palgrave Macmillan, 2012.
Brooks, Alison Wood, Laura Huang, Sarah Wood Kearney, and Fiona E. Murray. "Investors
prefer entrepreneurial ventures pitched by attractive men." Proceedings of the National
Academy of Sciences 111, no. 12 (2014): 4427-4431.
George, Gerard, and Adam J. Bock. "The business model in practice and its implications for
entrepreneurship research." Entrepreneurship theory and practice 35, no. 1 (2011): 83-
111.
Naudé, Wim. "Entrepreneurship and economic development: Theory, evidence and policy."
Browser Download This Paper (2013).
Pickerill, Emily. "Informal and entrepreneurial strategies among sub-Saharan migrants in
Morocco." The Journal of North African Studies 16, no. 3 (2011): 395-413.
Sarasvathy, Saras D., and Sankaran Venkataraman. "Entrepreneurship as method: Open
questions for an entrepreneurial future." Entrepreneurship theory and practice 35, no. 1
(2011): 113-135.
Schaper, Michael T., Thierry Volery, Paull C. Weber, and Brian Gibson. Entrepreneurship and
small business. 2014.
Shane, Scott. "The importance of angel investing in financing the growth of entrepreneurial
ventures." The Quarterly Journal of Finance 2, no. 02 (2012): 1250009.
Thörn, Catharina. "Soft policies of exclusion: entrepreneurial strategies of ambience and control
of public space in Gothenburg, Sweden." Urban Geography 32, no. 7 (2011): 989-1008.
Welter, Friederike. "Contextualizing entrepreneurship—conceptual challenges and ways
forward." Entrepreneurship theory and Practice 35, no. 1 (2011): 165-184.
7

APPENDIX
Appendix 1
This is the financial statement of Segment One which represents that it have good
financial position in market place. So, investors should invest in this company because by
investing in this enterprise they can get high returns on their investments.
8