This document presents a business idea centered around Segway Inc.'s personal transporter, addressing the problems of traffic jams, fuel costs, parking space, inconvenience, and pollution associated with traditional modes of intercity transportation. It highlights Segway's innovative solution using inverted pendulum technology, offering an electric, compact, and efficient means of travel. The proposed business model focuses on targeted customers, a value proposition of a one-stop transportation solution, and various channels of delivery and revenue streams. Key resources, activities, partnerships, and a cost structure are outlined, emphasizing critical success factors such as the company's patent, superior product design, reliable management team, and the increasing obesity rate creating a demand for personal transporters. A market study substantiates the viability of the idea, drawing parallels with the success of alternative personal transporters while acknowledging potential drawbacks related to management and customer service. Ultimately, the document suggests that the Segway business idea holds promise due to the continued existence of problems it aims to solve and the increasing market demand.
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