SEL.COM.AU E-commerce: Business Plan, Objectives and Strategies

This report presents an e-commerce business plan for SEL.COM.AU, an Internet Sports Entertainment Network offering sports-related merchandise. The company aims to generate revenue through e-commerce commissions, advertising, and premium site postings. The proposed website will allow product sales and provide entertainment, including registration, purchasing, and personalized services using a 3D mannequin fitting feature. The company plans to cater to diverse cultural needs and build a community through emails and chat rooms. The business strategy focuses on creating value for consumers, advertisers, and sponsors, establishing a strong brand identity through online promotion and strategic alliances. The plan also emphasizes investment in modern technology, tailored services, and a top-tier management team to achieve competitive advantages such as management expertise, relationships, cutting-edge technology, early mover advantage, and high switching costs for customers. Strategic corporations, including advertising, affiliate commissions, sponsorships, and content syndication, will be crucial for revenue generation.

e-commerce
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Introduction
SEL.COM.AU offer Internet Sports Entertainment Network c and well as
equipment’s. The company will provide entertainment in bid to stimulate the merchandise
sale through their online platform. The company’s unique content comprising of wide
variety of sports entertainment which will create a thrilling entertainment spots for sports
enthusiast. The company will offer a thrilling shopping experience, for sports lovers
giving them an opportunity to browse through various goods on the platform.
SEL.COM.AU have a The Internet platform comprising of sports, and
equipment’s, clothing industries who will help the company to scale their sales through
mutual promotion of the contents. Company is focusing to obtain its revenues from 3
different sources which includes: (i) e-commerce commission duties offered by the goods
promoters (ii) merged advertising as well as content on the company’s site (iii) offering
packages for premiere site post. The company will build and sponsor its own high-class
storefront service.

The Services the company plans to offer
SEL.COM.AU website will be planned in such a way that it will allow product
sales and provide entrainment for visitors. The service will : include Registration.
Anyone who can look through the site. And, for anybody to purchase good on sale, the
buyer must will register on the website. This will be carried out done via online forms
which will be provided by the business . Furthermore, the client will specify likings which
comprises of site language, and moneys (Chaffey, 2011).
The secondly we will have Purchasing. Buyers can notice merchandises of interest
through picking on the categorizes offered on the site, or, can utilize the complex
search- engine to find items. As soon as a g o o d is picked the business deal is
effortlessly logged simultaneously in the company’s website a n d the corresponding
seller’s w e b site. Purchasers are kept well-versed of their transaction registers through
email and via online buying registers. Upon closing of transaction, purchasers can select
how and where to send goods. Our sellers fulfill orders for the goods.
The company will offer the goods sponsors a platform to display their products, this will
be carried out through proposed company sponsorship. The companies who are interested
in having their products feature on the website will have to pay a small adverts fee, and
also have mutual agreement with the company so that they can work collaboratively on
other products. F urthermore, the goods promoters may pick from among the big
r a n g e o f premium priced partialities such as s p e c i a l , mannequin fitting
integration, promotion and place on the website.

The company will also have a Personalized Service whereby the clienteles will be
given an opportunity t o tailor t h e i r shopping experience in order to upsurge customer
loyalty as well as endless shopping. Respectively customer is valid, therefore the
p r o g r a m s , goods and other services will be specifically targeted to each clienteles
buying and shopping preferences. The company will verify clients by their email, zip
code , personal and sizing needs.

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The company will also center on culture. The global industries have learned that the market
and customers buying habits depend on specific nation. Majority of large online shopping sites
are focused on meeting the needs as well as specific group of people . SEL.COM.AU will
concentrate its site to the precise need of different views around the world modifying precise
needs and tastes . The company will also focus on building a community. Consumers of the site
will be given room to take part in the firm’s community , by using emails, chats rooms,
(Chaffey, 2011) . Hence, building an ongoing profile of customers which will offer value-
added campaign and a demographic data and feedback to the sponsors.
The company will use a cutting- edge 3D mannequin machinery. Online clienteles may
enter their sig in bust,eight, weight,waist and diverse personal details, and moments later
the clienteles image pops out for clothing. Clienteles can utilize drag- drop option to
dress their customized mannequin to fit the clothes. All merchandises in three-
dimension will be rotated for a vibrant look (Chaffey, 2011).

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Company Objectives and plans
The company plans to retain, charm, incorporate, and motivated highest level
management, personnel and sponsors.Further more it focuses on building the highest standard
contents and programs to draw and keep the global viewers through internet.
Business Plan
The firms plans to offer a Product presentation, service, website design and advertising
which are key features of creating an online platform that rivals the atmosphere offline and
online. However, excessively antagonistic sales campaigns and creating a brand instantly is not
such a good business plan that would contribute to attainment of the company. We need equally
fight the temptation to hawk stridently and opt as a substitute .
The firm will execute the following plans to attain its aims of becoming a leading
Sports Entertainment network:
The company is focusing on building a attractive value added advantage to the
consumers, advertisers and sponsors. Business will offer an unparalleled experience besides
services that will make will make the main destination site for Aspiring Clothing admirers. This
covers the highest level goods available for sale, a custom-made shopping experience, extensive
content, as well as a group for stimulating the exchange of concepts and data. Form strong brand
identity. The company will be promoted via the Internet. The Business idea is to encourage, and
increase its brand equity/visibility and range of advertising methods including of guerilla
marketing, promotions besides online advertising listings with each key country search engines,
forming business associations, on-going public relations and companies which will help bring

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traffic to the site.
The firm will also benefit from attainment “first mover” advantage by becoming major
businesses to create a leading position. This will lead to extensive word-of-mouth promotion
which will bring in traffic. The firm also will attempt to form main industry strategy businesses.
The Business plans to enter into many plans relations to rapidly form credibility and big
viewership the site. This will comprise of businesses with key search engines, high-retailers sports
journals issuers, and global community websites e.g google. Primarily, these businesses are
anticipated to be income sharing transactions in which SEL.COM.AU will share profits
generated from viewership brought by the business strategic allies. Once big traffic to
SEL.COM.AU has been achieved, these commerce will be performed on the based on the traffic
sharing deal.
The firm tends to provide a compelling display of contents and products to build repeat
customers. The company design and layout will be cutting edge and user-friendly among the
company’s customers to bring in repeat clienteles. The business will send a vigorous branding
dispatch that will go to all features of the site and provide the a good experience for clienteles.
The site will include the identification and sophistication of the sponsors and programs the
business represent and offer client value-added elements to build a real interactive platform
(Chaffey, 2011).Invest in modern technology. The company will give the sponsors a modern
technology to build a measurable promotion and e-commerce system which enables
measurability, customization and integration with the business sponsors. The firm incorporated e-
commerce system will handle affiliate transactions, business and retailing activities. This will be
through buying off-the-shelf solutions or building branded technology when needed.

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Provide a high standard of tailored-made service we will focus on developing and
venture heavily in technologies and services which allow the Business to deliver an
extraordinary customized service. These services will comprise of tailored website views,
custom-made mannequins, chat and email . Within no time he site will become a big site
offering tailored features such as the capacity enroll for email updates incase goods are placed
for sale and access individual accounts to see inclusive reports on each buying activity.
The company will also form a top-team of directors and industry experts. The company
will construct a top management group with qualifications in management as well as further build
successful firm in the internet business, sport as well as entertainment that will be crucial to the
company attainment (Chaffey, 2011).
Management supposes that numerous highly visited websites will desire to collaborate
with various company to obtain SEL.COM.AU content. SEL.COM.AU believes that numerous
media/publishing businesses will be attracted to these forms of strategic associations since it
drives them speedily into content/shopping industry and builds their customary income base.
Clearly, the achievement of this plan is depend on executing effectively the same strategies
debated above.
Competitive Advantages
SEL.COM.AU will develop to into a dominant Self-improving Clothing Brand and keep
its place.

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• Management, flexibility, speed. The business will create the highest standard
management band, knowledgeable in sports, entertainment and technology businesses. The
Business intends to form savvy Internet as well as sports knowledgeable management group
which will be an important advantage.
• Relationships. The team has continuous working with the promoters, executives,
and pro athletes who manage their respective businesses. This provide SEL.COM.AU with a
vital and influential tactical advantage. The Business will create key planned associations with
key industry groups and websites. This is will help generate incomes and prevent other businesses
from operating with these planned accounts.
. Cutting edge technology. The Business will use modern technology to display the
company programs and offer a high standard of tailored service to the clienteles. For instance,
usage of 3D mannequin machinery.
• Early mover advantage. This Business will be one of first websites to attain a
high level of brand awareness via combination of incorporated content offering, advertising,
public relations as well as strategic associations.
• Maximize operating productivities. SEL.COM.AU will put money on
technology to attain cost savings as well as productivities in infrastructure, marketing and

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management incomes. For instance, the Business can engage its databank driven website in
different methods subjective to customer wants.
• High switching fee. Customers will be capable of customizing their experience,
and as soon as consumers become contented with the company’s website, this will create
continues use of the website.
Services Offered
SEL.COM.AU will offer a comprehensive valued added customer services which will
precisely tailored to our customers and product champions. To guard the products, prices and
brands the company’s service will be given first priority. The company will work with this
viewpoint since offline brands demand high prices for their goods, due to their service and setting
evident in their physical shops (REYNOLDS, 2017) . For SEL.COM.AU to attain its goal we
cannot simply be on same side with off-line substitute, however we must significantly surpass
the off-line substitute in dimensions which are related to the customer. Therefore, easing
transactions and allowing clienteles to trail packages online seem not to be satisfactory. The
company will focus on human interface before, throughout and once the sale has been done in
order match the off-line activities (Jones, 2013).
Strategic Corporations
The Business will create key strategic associations and supports with key industry groups
which will assist in creating public relations, credibility, and visitors to the website. These

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associations naturally lead to extensive co-marketing by various groups with the aim of each
business driving visitors and brand awareness of various company’s services and products
(Sweeney, 2011). This is will be main of SEL.COM.AU’s plan and it generates incomes and
thwarts other businesses from employing these strategic methods. With backgrounds in internet
and sports business, SEL.COM.AU has built relations and strategic associations with businesses
and groups who will offer marketing, technological knowledge and publicity. These groups
includes:
The Business will focus on various forms of relations. They are:
• Advertising
• Affiliate Commissions
• Sponsorships
• Content Syndication
• Value addition services
SEL.COM.AU will generate profits and revenues from diverse sources:
(1) Affiliate Commissions. Customers will browse through the company’s
incorporated product marketing to our partner dealers for purchasing. The company will get a
fraction of the lead sale or revenues via commissions (Jones, 2013).
(2) Sponsorships. Our business will offer tailored sponsorship offers to a small
percentage of financers. Who will be willing to pay fixed once-a-month subscriptions, financers
will get post on the website, promotion as well as content incorporation services. Financers will

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get integrated good post on the company’s website. We will offer our leading product promoters
set specific uniqueness (REYNOLDS, 2017).
(3) Advertising. Publicists will offer a small fee for featured articles, banner
advertisements and link post on the company’s website. Advertisement charges will rely on
CPM or performance. This plan will be applied to attract visitors and finally as income stream.
Primarily, banner advertisements spaces on company website will be traded to receive adverts
spots on other websites. As visits to the company website upsurges, banner spaces will be traded.
As SEL.COM.AU creates a databank containing consumer inclinations and buying accounts, it
supposed to be capable of offering businesses very battered advertising openings at a first-rate
price (Juon, Greiling and Buerkle, 2015).
(4) Value added services. SEL.COM.AU will be providing added services to the
supporters such as: streaming of Live events, Chat controlling and hosting and the message
boards.
(5) Content Syndication. Company premium programs will be offered directly to
the affiliate associates for co-branding and republishing publicity. These website will receive
newly modernized content from company’s website every day. The programs will be gotten via
dynamic links to the company’s website.
Marketing.