Select Fresh Providers: Enhancing Communication for Business Growth

This report examines the communication practices at Select Fresh Providers, a fruit and vegetable warehouse, based on an interview with an employee named Naveed Rao. The research focuses on intercultural communication, negotiation strategies, meeting effectiveness, and conflict resolution within the organization. The findings reveal that Select Fresh Providers fosters a positive communication environment through mutual respect, regular meetings, and clear managerial guidelines. The report concludes with recommendations for enhancing communication further, such as utilizing multiple communication channels, providing clear goals, and collecting employee feedback to improve organizational effectiveness and employee loyalty. The study highlights the importance of effective communication in decision-making, employee attitudes, and overall management within Select Fresh Providers.

Running head: COMMUNICATION IN ORGANIZATION
Communication in Organization
Name of the student
Name of the University
Author note

1COMMUNICATION IN ORGANIZATION
Executive Summary
The primary purpose of this report is to discuss about the mode of communication in Select
Fresh Providers. It discusses about the method of research that helped in gathering important
information in relation to Select Fresh Providers. It also states the recommendations that can
help in improving the aspects pertaining to communication within Select Fresh Providers.

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Table of Contents
Introduction................................................................................................................................3
Methods of Research..................................................................................................................3
Communication in Select Fresh Providers.................................................................................4
Interpretation of results..............................................................................................................6
Conclusion..................................................................................................................................7
Recommendations......................................................................................................................8
References:.................................................................................................................................9

3COMMUNICATION IN ORGANIZATION
Introduction
Select Fresh Providers is a warehouse for the storage of fruits along with vegetables.
This warehouse is currently situated at Silver water but it would shift to St Peters on account
of space problem (Bloom et al. 2014). The interviewee is Naveed Rao who works in the
warehouse and has been working at the company for many years. It is on account of the fact
that he has been working at the company for many years that he would be able to able to
provide correct information in relation to the communication issues of the company. This
report throws light on the aspect of communication of Select Fresh Providers.
Methods of Research
The method of conduction of the research was an interview with the help of which
essential information was gathered about the culture prevailing in Select Fresh Providers. The
interviewee was selected on the basis of the fact that he should be someone who has served a
long term at the company and is hence familiar with the proceedings of the company. He was
persuaded for the interview by communicating to him that this interview will be able to bring
about organizational changes and it would benefit the workers of an organization
(Cornelissen and Cornelissen 2017). The primary research method involves the collection of
data regarding a subject and it is gathered from real world. Interview, survey and observation
fall under the ambit of the primary research method. Interviews can help in providing a lot of
information that is gathered from small group of people. Interviewing acts as a valuable
method of research and face-to face information helped Naveed Rao in communicating
important aspects pertaining to Select Fresh Providers. In this kind of interview, the person
being interviewed and the interviewee can speak directly to each other and it can help in
eliciting important information in relation to the company. Interviews can be helpful in
getting the stories behind that of the experiences of the person.

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Communication in Select Fresh Providers
There is good communication between the employers and the employees in
organization and this helps in providing satisfaction to the employees. The employees think
of the organization to be like family and this helps in revealing the sound communication
policies that exist at Select Fresh Providers. The employees work together as a team that
helps in the completion of the job within time (Blaschke and Schoeneborn 2016). A particular
job responsibility is assigned to a particular member of the team and this helps to ensure the
profitability of the warehouse. The employees in the case of a crisis come together in order to
solve the problem.
Intercultural communication
In Select Fresh Providers the employees do not judge the behaviour of other people on
the basis of their culture. The people coming from different cultures have different manner
pertaining to greeting and the employees accept the mannerisms of people belonging to a
different culture. People do not criticize the nuances related to one’s culture that helps in
building sound relationship between the employees of the organization. Message is
transmitted in Select Fresh Providers with the help of e-mails and face-to-face conversation
(Goleman 2017). The message if often transmitted by taking recourse to a e-mail. Reaction is
always given by the receiver that helps in preventing confusion within the office
environment.
Negotiations
The primary objective of communication is that it helps in seeking a common ground.
It helps in the process of exchange of ideas along with information. The senders in Select
Fresh Providers know the manner by taking recourse to which a message can be formulated
and this message should be acceptable to both the sender and the receiver. Finding out vital

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facts about the organization can help an individual in the aspect of negotiation. The
employees of Select Fresh Providers understand the perception related to the other party that
proves to be a useful method in relation to negotiation (Certo 2018). At that of the negotiation
table, the parties justify their original proposals. The total approach is undertaken in relation
to negotiation in Select Fresh Providers and no issue is settled on independent basis. The
negotiation process takes up the form of total agreement in the organization.
Meetings and Discussions
The meeting is conducted in Select Fresh Providers on regular basis that helps in
clarification of the objectives pertaining to the organization. It helps in relieving the stress
among the employees of Select Fresh Providers. It can help in bringing the people of the
organization together and meeting helps in re-energizing the employees of Select Fresh
Providers (Powless and Schafer 2016). The regular meeting help in strengthening the bond
between the employees and helps the employees in making good decisions. An agenda is
created with the help of a meeting and the practices that can help the organization in reaching
the objectives are discussed during the meeting. This helps in managing the huge amount of
work in the organization and this helps Select Fresh Providers in making profit. The
discussions held can help in managing the stock during the day and this helps in ensuring that
the vegetables and fruits do not get rotten easily.
Conflict Resolution
In the event of conflict arising between the members of the team the composition of
that team is changed that proves to be a useful method that helps in resolving conflict within
the organization. The group conflict that arises within the organization can be minimized by
laying the focus on that of a common enemy like competition. The focus being laid on the
competitor company helps Select Fresh Providers in working together that can augment

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marketing effectiveness pertaining to the company (Sekaran and Bougie 2016). The group
conflicts are resolved with the help of majority rule within Select Fresh Providers. The group
members take up the policy of voting within the organization and idea having most amount of
votes gets implemented within Select Fresh Providers (Rosemann and vom Brocke 2015).
The healthy discussion of the issues arising within Select Fresh Providers helps in removing
conflict within the organization and paves the way for the growth of the organization.
Interpretation of results
The interview with Naveed Rao helped in revealing important information pertaining
to the communication modes within the organization. The intercultural communication was
greatly helped with the help of understanding that the employees had for each other in the
organization. The meetings and discussions that were held in the company helped the
employees in sharing their viewpoint in relation to important issues that helped in removing
the barriers in the path of the organization. The stress that rose among the employees was
minimized with the help of meetings that helped the organization to a great extent. The face
to face interaction that was held among the employees of Select Fresh Providers helped the
employees in resolving their doubts and helped the organization in communicating their
objectives (Plant and Slippers 2015). Important information in relation to fruits and
vegetables were communicated to the employees and it helped in augmenting the
performance of employees of Select Fresh Providers. The co-ordination that existed among
the employees helped in making the working environment comfortable for Select Fresh
Providers. The honest communication that exists among the employees of Select Fresh
Providers helps in binding the employees together. The employees know that they can talk to
the management in case of any problem and this helps in building team and increase the
employee loyalty within Select Fresh Providers.

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The mangers are clear regarding the guidelines that they give to the employees and
this helps in removing conflict within Select Fresh Providers. The feedback given during the
course of performance appraisals greatly helps the employees in maintaining effective
communication within the organization (Luthans and Doh 2018). The workers are
communicated regarding their responsibilities that help in removing the conflict within the
organization. The employees receiving conflicting instruction gives rise to problems within
the organization. The good communication skills of the managers of Select Fresh Providers
help in removal of the problems in the initial phase within the organization.
The communication process in Select Fresh Providers helps in building the process of
decision-making within the organization. The right communication methods helps in the
process of identification of the alternative course of the action that can be taken that can help
in solving important problems within Select Fresh Providers. It helps in building attitude of
people within Select Fresh Providers. It has been found that an employee who is well-
informed has better attitude as compared to that of an less informed person. Socializing is an
important aspect in relation to an organization. Socialization within Select Fresh Providers
helps in controlling the process pertaining to management in the organization. The grievances
in relation to the subordinates are communicated to the managers that help in resolving
important problems rising within Select Fresh Providers.
Conclusion
Naveed Rao who is the interviewee helped in revealing important information
pertaining to the communication process within the organization. The behaviour of the people
are not judged on the basis of any kind of any kind of bias that helps in maintaining s strong
bond between the employees of the organization. The different mannerisms of people
belonging to different culture are respected that helps the organization in attaining the

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objectives. The nuances in relation to different culture are respected that helps the
organization in making huge profits. Total approach pertaining to negotiation helps in
resolving the major issues in Select Fresh Providers. The regular meetings held within Select
Fresh Providers helps in clearing the aims pertaining to the organization. The stress of the
employees are reduced in Select Fresh Providers with the help of the meetings. The changing
of composition within a team in which conflict is taking place can proves to be useful in
reducing conflict in Select Fresh Providers. Laying focus on the competitors helps the
organization in reducing group-conflict that arises within the organization.
Recommendations
Select Fresh Providers can make use of multiple channels that can help in improving
the pattern of communication in Select Fresh Providers. This can help in ensuring the fact
that all the members of the organization receives the message. The goals and objectives of
Select Fresh Providers should be provided to the employees with the help of communication
that can help in increasing the organizational effectiveness. Feedback from the employees can
be collected regarding the effectiveness of communication in Select Fresh Providers and they
can suggest ideas that can help in improving the process of communication in the
organization. The status reports can help in determining the accomplishments of the
employees and this can help in providing a base of the discussions in the meetings.

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References:
Blaschke, S. and Schoeneborn, D. eds., 2016. Organization as communication: Perspectives
in dialogue. Taylor & Francis.
Bloom, N., Garicano, L., Sadun, R. and Van Reenen, J., 2014. The distinct effects of
information technology and communication technology on firm organization. Management
Science, 60(12), pp.2859-2885.
Certo, S.C., 2018. Supervision: Concepts and skill-building. McGraw-Hill Education.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory and
practice. Sage.
Goleman, D., 2017. Leadership That Gets Results (Harvard Business Review Classics).
Harvard Business Press.
Luthans, F. and Doh, J.P., 2018. International management: Culture, strategy, and behavior.
McGraw-Hill.
Plant, K. and Slippers, J., 2015. Improving the business communication skills of postgraduate
internal audit students: A South African teaching innovation. Innovations in Education and
Teaching International, 52(3), pp.310-321.
Powless, S. and Schafer, S., 2016. Eroding Business Communication Skills Among B-
Students: Causes, Effects, and Suggestions to Consider. Journal of Higher Education Theory
and Practice, 16(6), p.127.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer Berlin
Heidelberg.

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Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.