Self-Assessment Project: Leadership, Diversity, and Coca-Cola

This report presents a comprehensive self-assessment project conducted by a student, focusing on their leadership qualities and their application within the Coca-Cola Company. The report begins with an executive summary and table of contents, followed by an introduction that outlines the project's purpose: to evaluate the student's strengths and weaknesses using self-assessment tools, and to analyze their fit within Coca-Cola's organizational structure. The discussion section provides an overview of Coca-Cola's background, positive and negative aspects, and its approach to diversity. The methodology involves the use of self-assessment tools and external data to support the analysis. A detailed SWOT analysis is presented, identifying the student's strengths (critical thinking, perception, extroverted qualities), weaknesses (extroversion, low self-awareness and self-management), opportunities (relationship management, social awareness, critical thinking), and threats (lack of self-management, lack of self-awareness, technology). The report also examines the importance of diversity within Coca-Cola and assesses the student's organizational fit. Appendices are included to support the findings. The report concludes by envisioning the student's future within Coca-Cola, emphasizing their ability to leverage their strengths and address their weaknesses to contribute to the company's success.

Running head: Self-Assessment Project
Self-assessment Project
Name of the Student
Name of the University:
Author Note:

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Executive Summary
The report aims to assess an individual’s character strengths and weaknesses in the context of
Coca-Cola Company. Areas of study will include a SWOT analysis based on the results of
self-assessment tools, background of the company which will include positive and negative
aspects, organization fit as well as the relevance and usefulness of diversity within the
organizational framework.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Summary of Organization..........................................................................................................3
Methodologies............................................................................................................................4
Swot analysis..............................................................................................................................5
Strengths.................................................................................................................................5
Weakness................................................................................................................................6
Opportunities..........................................................................................................................6
Threats....................................................................................................................................7
Diversity.....................................................................................................................................8
Organizational Fit.......................................................................................................................9
Appendices...............................................................................................................................12

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Introduction
I am the maintenance supervisor of Coca Cola Company. The purpose of the
assignment is to evaluate my personal strengths and quality and its usefulness in the context
of coca-cola company, which would be partly based on my own reflection, others’ judgments
and the results of the self-assessment tools. The assignment would also help me to influence
and change my behavior for the better and my personal growth. In this assignment various
other concepts such as diversity and organizational fit would also be assessed to enhance the
inter-relation of individual character traits in relation to an organization. This would help me
to have a fair idea about the areas that need improvement within me and things that would be
needed to result in making me a better professional.
Discussion
Summary of Organization
The chosen organization, Coca-Cola, a company that has its roots grounded in the
year 1886 when Dr. Pemberton created the flavored syrup and took it to the nearest
pharmacist only to name it as coca-cola (Gillespie and Riddle 2015). The packaging of the
flavored syrup bottles came under a number of imitations by other companies however with
the years, the brand created a strong and favorable image by marketing and advertising that
associated with the product ambience of fun and frolicking. Marketing department of coca
cola has gained it access to more than 200 countries spanning across the world. The company
uses competitive positioning strategy to beat its numerous competitors in the field of non-
alcoholic beverages. Coca cola has displayed trust in creating shared values for all

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stakeholders and customizing the products based on the socio-economic demographics within
which they are operating (Gattorna 2017).
On the positive side coca cola is that it has embraced diversity by gaining access in
more than 200 countries and has made its product available to every community of the
country they are operating in. this has made the product an intrinsic part of many cultures and
around 92,400 employees are benefitted from the ethnic diversity that coca-cola has
integrated in this functioning (Gillespie and Riddle 2015). The business which operates in a
global level is also responsible for creating job opportunities through their value cycle. Their
primary aim has been too cater to the people belonging from backward communities and
thereby increasing the economic value of the community. Coca-Cola’s economic impact has
been felt in countries belonging from continents of Asia, Africa, and Europe where Coca-
Cola has ensured in massive employment rate (Dong et al. 2016).
Methodologies
For the successful completion of the assignment I have approached the assessment in
systematic and objective manner. My sources of information are company websites, my own
understanding and knowledge, self-assessment tools and government data with which I would
support my claims. I have made use of two self-assessment tools one has sought to give a fair
idea about my personality and strength the other has been used for emotional strength. The
primary one was responsible for establishing the key facts and extend of rational and
irrational within me while the second helped me to assess the score of motivation, self-
regulation and social skills present within me so as to improve and make the best usage of it
within my personal as well as professional sphere. Some of the naturally occurring data that I
have gathered are taken from my acquaintances and friends.

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Swot analysis
Strengths
One of my key strengths is to apply sense rather than intuition during the completion
of an action or prior to making an important decision that might be important in the operation
of the organization. This puts me at a greater advantage than my colleagues in taking strategic
decisions at crucial junctures in the operational or managerial process.
Additionally I can use my critical thinking faculties to apply in any critical situations
in life or within the peripheries of my organization that would require thorough planning,
analysis and reflection. I can use this faculty for a self-disciplined corrective thinking that
would also entail effective communication and problem solving abilities within me thereby
enabling me to overcome crucial problems in my life detrimental to my success. Systematic
thinking would also pave the way for generating new ideas and strategies with successful
elimination of blunders by anticipating as much as possible (appendices 3).
My ability of perceiving things can be beneficial to fit me better in an organization.
Since in a globalized world members of an organization are bombarded with new thoughts
and ideas every minutes, a careful perception of the surrounding environment would be
necessary to transform those thoughts into actions for a linear progression of the organization
towards success.
The presence of extrovert qualities within me is advantageous since it will not
prohibit me from formulating the best plans or voicing my personal opinions in a group work
that I might held as importance. This can be considered as a strength, pushing me towards
growth. This quality can also prevent me from accomplishing tasks that require more verbal
interaction than thinking or physical action.

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Weakness
The presence of extrovert qualities within me can prohibit me from formulating the
best plans or voicing my personal opinions in a group work that I might held as importance.
This can be considered as a weakness and a hindering factor towards my growth. This quality
can also prevent me from accomplishing tasks that require more verbal interaction than
thinking or physical action (appendices 2).
According to The Global EI Test I have scored 6 in self-awareness and therefore this
is an area that needs improvement and thorough consideration. Self-awareness would help me
to communicate with my co-workers as well as with myself with clarity and understanding
(appendices 1).
My self-management rating is low as 5 and this is definitely a weak point towards the
path of my growth and evolution since it is a powerful weapon to understand my position in
the backdrop of workings of organization. Self-management would enable me to develop a
clear understanding of the surrounding work environment and demands of the clients. This
particular personality trait could consequently hold me back in my chosen field since it is
required is required for a systematic management of myself that would help me to be more
productive.
Opportunities
One of my key opportunities as assessed from the self-assessment tool can be
considered relationship management skills. In an organization, this skill would help me to
build a strong awareness of customer requirement, marketing skills, enhance my skills at
bonding with co-workers, self-motivation and encouragement that would help me in
fostering constant growth. My relationship management skills would therefore be helpful for

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both personal and professional growth. I can also employ this skill in future projects to gain
new contacts and assessing the best strategies in the field of competition.
In my organization the need to develop business partners is an utter necessity and
which requires persuasion skill as well as listening skills. As I weigh high on social
awareness skills this would facilitate me in better evaluation of people since many of my
competitive co-workers have previously failed to demonstrate these skill, it could place me at
a favorable position than others.
The changing pattern of the market needs coca-cola to incorporate many new
strategies and mind-frame that would put them at a competitive advantage. I can utilize my
critical thinking skills to make the best usage of this scenario and enumerate the best ways to
avail that can put the company at a competitive advantage than the others. This would also
enhance the possibilities of my recognition in the company as someone who has the capacity
to analyze and assess the market in order to position the company at a favorable position.
In coca cola a number of new things emerge time and again and which tend to find a
place within the organizational structure. However, my ability to have a better perception
quality would put me at an advantageous position over others who are constantly failing to
judge the trends based on their capacities.
Threats
Some of the obstacles that I currently confront at workplace are problems of being
firmly ingratiated within group and smoothened team interactions that as a consequence
delays a number of activities and decision making processes.
My lack of self-management skills could hamper me in completion the project within
time and estimating resources and time while performing a task (appendices 1). The rising

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competitiveness around me further accentuates my lacks and can consequently result in
usurpation of my place in the company.
The job role is however quite demanding and therefore my lack of self-awareness as
apparent in the self-assessment test can prevent me from developing and accommodating new
skills within myself as per the need of organization. It can therefore pose as a major threat for
myself (appendices 2).
The upgradation of company technology can limit my role as a maintenance
supervisor since today machines are acting as substitutes for assessing quality and
maintaining this. Technology is being increasingly used for delivering better quality service
with implementation of strategies and plan which puts my position at a vulnerable point.
Diversity
The entire concept of diversity represents the multitudes of culture, race, nationality,
religion, cultural symbols, ethnicity, beliefs and practices co-existing in an organization.
Greater emphasis on diversity would always act as a strength for the organization since it
generates for the creation of different perspectives, opinions, voices the integration of which
can be of immense value to an organization (Irefin and Mechanic 2014). Coca cola can
immensely benefit from the diverse workforce that it integrates by assuring employees’
personal growth and exposition to new cultures from which they can ascertain a clear idea of
their position in a global environment. In this case, I have seen the advantageous impact of
diversity at McDonald’s which has effectively prospered its business and made its brand
known by embracing diversity and thereby gaining better market penetration globally.
In management understanding diversity would foster within me an understanding on
how to value and make the best possible usage of diversity in organization. Practices of

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diversity, formulating policies for the preservation of diversity are necessary to maintain the
production of positive outcome from the company. In the sphere of management,
understanding diversity theories would help me in identifying core issues and problems and
address them in the best manner possible.
Organizational Fit
Based on my SWOT analysis I envision myself in working for the organization, Coca-
Cola Company in future since the organizational structure would provide me with an
atmosphere of decision-making and strategy analysis which my SWOT analysis. According
to SWOT I am extroverted which would also pave the way for a better understanding of how
diversity works since I will able to interact and take part in exchange of ideas in a better
manner. Coca cola also paved the recruitment of young talent which would help me to
analyze their trends and demands, with my perception and assessment powers in a less
complicated manner (Abugre 2016). Furthermore, I can make adequate usage of my
improved social awareness skills that would be best utilized in a socially diverse company
like coca-cola which consider the cultural dynamics of a number of continents. It is therefore
that I deem myself fit for the organization working to establish a harmonious relationship
resulting in mutual benefits. Furthermore the other positive aspect of the organization is
Conclusion
From the above analysis I have attained a comprehensible review of my character
strengths and flaws, like lack of self-management and self-awareness which I need to
improve for my personal growth. My analysis of personal strengths would further help me to
progress in life and have clear idea of the things that I can achieve with my potentiality. As

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per the feedback of my acquaintances I need to work on my listening skills to fit better in an
organization.

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Reference List:
Abugre, J.B., 2016. The Role of Cross-Cultural Communication in Management Practices of
Multinational Corporations (MNCs) in Sub-Saharan Africa. In Sustainable Management
Development in Africa (pp. 135-152). Routledge.
Breevaart, K., Bakker, A.B. and Demerouti, E., 2014. Daily self-management and employee
work engagement. Journal of Vocational Behavior, 84(1), pp.31-38.
Dong, W., Ehrlich, K., Macy, M.M. and Muller, M., 2016, February. Embracing cultural
diversity: Online social ties in distributed workgroups. In Proceedings of the 19th ACM
Conference on Computer-Supported Cooperative Work & Social Computing (pp. 274-287).
ACM.
Gattorna, J., 2017. Introduction. In Strategic supply chain alignment (pp. 15-21). Routledge.
Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.
Irefin, P. and Mechanic, M.A., 2014. Effect of employee commitment on organizational
performance in Coca Cola Nigeria Limited Maiduguri, Borno state. Journal of Humanities
and Social Science, pp.33-41.
Mezirow, J., 2018. Transformative learning theory. In Contemporary Theories of
Learning (pp. 114-128). Routledge.
Stahl, G.K. and Tung, R.L., 2015. Towards a more balanced treatment of culture in
international business studies: The need for positive cross-cultural scholarship. Journal of
International Business Studies, 46(4), pp.391-414.

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Appendices
1.
2.
3.

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