Analyzing Effective Business Communication: A Self-Assessment Report

This report presents a self-assessment of a student's business communication skills, utilizing five diagnostic tools to evaluate verbal, non-verbal, and intercultural communication abilities. The student identifies strengths in verbal communication and active listening, while highlighting weaknesses in self-perceived communication and non-verbal immediacy. The analysis includes specific instances of professional interactions where communication challenges arose, such as public speaking and event coordination. The report emphasizes the importance of effective communication in the workplace, referencing academic research on training and development programs to improve communication skills and build stronger professional relationships. The student concludes by advocating for improvements in non-verbal communication to enhance audience engagement and overall professional effectiveness, showing a strong understanding of communication's role in professional success.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the Student
Name of the University
Author’s Note

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EFFECTIVE BUSINESS COMMUNICATION
Every individual is possessed with different communication styles based on which the
person tends to interact with others. In order to become a professional, communication is one of
the most significant factors for creating an overall image of an individual on self-efficiency. In
this very specific study I have used five diagnostic tools and identified my communication style
with which I feel comfortable in interacting with others. Self-perceived communication scale
identifies on how an individual person communicates in different kinds of situations created in a
workplace (Samovar et al., 2014). In order to become a professional an individual has to face
various situations be it challenging or smooth. If the person can handle the situation by
maintaining proper communication it will be proved that the Self-perceived communication
scale of that person is high. Situation varies from one place to another. Public, meeting, group,
dyad, stranger, acquaintance, friend are the various areas where an individual professional reacts
in a different way (Canale, 2014).
Non-verbal Immediacy report shows on how much I am comfortable in showing my
physical appearance and body gesture while communicating with other people. While
maintaining an effective communication only verbal interaction method is not sufficient enough
for making the entire conversation successful. The communicator should show a proper
professional body language and physical appearance in order to avoid an artificial outlook
(Neuliep, 2017). If the Non-verbal Immediacy report proves to be low the person needs to work
on body language to make the communication style natural and less monotonous. Intercultural
communication report signifies on how an individual is efficient enough in communicating
effectively with the people of different geographical backgrounds and cultural attitudes
(Skovholt, Grønning & Kankaanranta, 2014). In order to survive in a business organization I
should have effective intercultural communication skill based on which I can give equal respect

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and dignity to every individual. Talkaholic skill is measured as per compulsive communication.
Some of the personalities are there who tends to talk much at the workplace. This particular skill
is possessed with both positive and negative impact. Tolerance disagreement scale implies on
how an individual can tolerate other people amidst lots of disagreement factors. While working
together psychology can differ from one person to another (Koprowska, 2014). While differing
point of views, the professionals tend to lose their patience. This very specific skill Tolerance
disagreement would identify on how a professional is patient in handling psychological
differences at the workplace.
After evaluating five diagnostic tools I have observed that my verbal communication
skill and active listening skill is very high. By maintaining an effective verbal communication I
have resolved immense challenges at my workplace. At the same time, I have observed that I do
have the patience of listening to the concerns of others and give them an effective suggestion for
resolving the issue.
Based on five diagnostic tools I have evaluated my communication skill. While
evaluating my Self-perceived communication scale I have observed that I have scored 30% in
public, 26% in meeting 53% in group communication, 83% in dyad, 37.5% in stranger, 35% in
acquaintance and 72% in with friends. The overall score in Self-perceived communication scale
is moderate which indicates that I can deal with different situations though I have a scope of self-
improvement. In every segmentation, I have scored low still it is observed that I am well
accustomed in communicating with friend circle and dyad. I can improve my communication
style while interacting with public of group members. While evaluating my Non-verbal
Immediacy, I have observed that I scored 79 which are low. This specific score indicates that I
am not very flexible and comfortable in showing my body language and other physical gesture

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effectively while communicating with people. As a result, people have to face immense
challenges and difficulties in enjoying my lecture in a meeting. I seem to be very much artificial
while interacting with people as my flow of expression does not reflect in my body language.
While analyzing intercultural communication scale I have identified that my intercultural
communication skill is moderate as I have scored 50. This specific score symbolizes that I do
not have to face challenges in interacting with the people of different cultural backgrounds and
attitudes. As a result, I do not have to face any challenges in maintaining an effective cooperation
with the people of various cultural backgrounds. As the score is moderate I have the scope of
rendering self-improvement on my intercultural communication skill.
In evaluating my Talkaholic skill I have scored 26 which seem to be very low. This
score indicates that I am not very much talkaholic at my workplace. I have the ability to maintain
a professional gesture at my workplace which would help me in concentrating on my own job.
While evaluating my Tolerance disagreement skill I have scored 52 which indicate that I as an
individual professional am very much patient and tolerant at my own workplace. If my
coworkers are not very much cooperative and intend to differ my point of view at every step I
would like to convince them by keeping my tolerance power within control. I would not lose my
patience and show unethical gesture towards my coworker. With the help of an effective
Tolerance disagreement skill I would be able to deal with any unexpected occurrences
efficiently.
After critically analyzing my communication style by using five diagnostic tools I have
identified two major issues on my self-perceived communication skill, non-verbal skill. I have
observed that my is very poor. After being involved within a professional field I have to face
different kinds of situations. While providing a presentation in a business meeting self-perceived

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communication skill or group discussion I use to fumble and falter. As a result, I am unable to
transmit my messages effectively to the listeners. Automatically, a communication gap is created
between the sender and receiver. While conducting a group discussion session I have to share my
thoughts and views in front of numerous team members. Associates belonging to the senior
positions also attend the group discussion session (Hargie, 2016). In such a professional business
environment I have to face immense difficulties by conveying my message properly. Confidence
is a major issue due to which I face immense difficulties in interacting with the group members
properly. On the other hand, I have also observed that while presenting my view in front of team
members I feel nervous. However, I have analyzed that I feel little bit comfortable in exchanging
my views with my friends or colleagues while maintaining information conversation.
Apart from self-perceived communication skill I have communication issue in
maintaining non-verbal Immediacy as well. Non-verbal immediacy implies on how much I am
flexible in maintaining effective communication with proper physical appearance and body
language. While dealing with the people I need to show facial expression so that they do not get
bored in communicating with me. While providing a presentation my speech should reflect on
my body language in order to draw the attention of listeners. Unfortunately, I have identified that
I cannot connect with the people while delivering speeches due to the lack of facial expression.
Listeners do not like to show their interest in interacting with me due to the lack of proper non-
verbal communication skill. While interacting with the team members I have to face numerous
challenges in drawing their attention due to the lack of non-verbal communication skill. As a
result, I failed to maintain an effective team bond with the members. However, in order to grab
the attention of other coworkers I would have to improve my non-verbal communication skill so
that people can connect my word.

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In this very specific part, I would like to introduce two recent professional interaction
happened at my workplace which would indicate that I have major issues in the above two areas
that is self-perceived communication, non-verbal skill. I was responsible for conducting a
meeting for introducing our next business mission. In this very specific meeting the senior
manager and every team member from various team was present. However, in this very specific
meeting I was feeling very nervous from the beginning. I am comfortable enough to present
myself in front of friend circle by sharing necessary information regarding the business goal.
While giving the group presentation I could convey the message properly towards the listeners. I
liked to show my intense positive outlook to make me confident. However, my voice became
choked due to extreme nervousness. I gave a strong content towards the listeners but the way of
presentation was not very perfect to draw the attention of group members. Therefore, it was
ultimately a dissatisfied performance based on which I was unable to grab the attention of senior
managers.
I can remember one more incident due to which made me understand I have immense
issue on non-verbal skill. While conducting a business event I had to play the role of an event
coordinator. While playing this very specific role I had to convince community leaders and other
eminent persons for attending the event. I have however observed that that eminent personality
did not show any interest while I was talking. However, after making self-evaluation I have
observed that my way of expression is very much artificial as I cannot relate my messages with
my body language. As a result, the listeners do not find that much interact in giving an effective
revert on my approach.
As emphasized by Remland (2016) communication is one of the most effective method
of sharing thoughts, views and ideas. In order to become an efficient employee within a business

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organization an individual should have proper communication skill based on which the person
would like to keep own concern to the managers or colleagues. Large numbers of professionals
are there who are unable to create an effective impression on the mind of business managers due
to the lack of proper communication.
Butts, Becker and Boswell (2015) opined that these persons are unable to portray their
major concern to business manager due to the lack of an effective communication skill. As a
result, professionals fail to communicate effectively with the listeners. In order to resolve this
kind of issues the organization can provide an effective training and development program to the
employees. Janssen and Gao (2015)opined that by taking an effective training session an
individual can develop their career goal and improve communication method. As a result, both
the communicator and the listeners can share a good bond with each other which would reflect
on the overall performance.
In such a professional business environment an individual has to face immense
difficulties by conveying my message properly. Qenani, MacDougall and Sexton (2014) opined
that confidence is a major issue due to which the person faces immense difficulties in interacting
with the group members properly. On the other hand, while presenting own views in front of
team members an individual feel nervous and least confident. As a result, the performer cannot
satisfy the demands of business managers. If an individual cannot maintain a proper
communication with the persons of various cultural background and attitude in a meeting or
conference that individual would not get promoted for holding higher position.
While providing a presentation the demonstration is not ultimate. The entire
communication should reflect on the body language of an individual in order to draw the

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attention of listeners. Unfortunately, it is identified that one cannot connect with the people while
delivering speeches due to the lack of facial expression. Gallois and Giles (2015) stated that
listeners do not like to show their interest in interacting with me due to the lack of proper non-
verbal communication skill. However, a person having poor non-verbal competency can never
draw the attention of business manager. As a result, the person has to face immense difficulties
in surviving within workplace due to non-verbal communication issue.
In this kind of situation, Fujimori et al. (2014) opined that an individual person need to
take an effective training and development session for enhancing the professional skills and
competency. Proper professional approach makes a person spontaneous and flexible towards a
business environment. In this situation, the communicator does not have to face challenges in
showing appropriate facial expression or body language while talking with others.
Automatically, the listeners would like to show their interest in interacting with the
communicator and giving necessary feedback regarding the progress of business.
Scherer, Siddiq and Teo (2015) opined that in order to overcome communication issue
individuals should follow effective communication model by applying which the person would
be able to transmit the entire message effectively to the receiver. As a result, the receiver would
like to give effective feedback to the communicator. Shannon’s model of communication
believes that source of information should be transmitted with a proper channel to the receiver in
order to reach towards exact destination. Hsu, Chang and Hsieh (2015) opined that if the receiver
gives an effective feedback to the speaker the entire communication channel would be effective.
Shannon opines that two reasons are there due to which communicator cannot make the entire
communication method successful. The first reason includes invalid information.

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It is undeniable that speaker while conveying a message does not focus on the validity of
information. After transmitting the message to the receiver the speaker realizes that the
information was invalid or inappropriate for the session. As a result, the entire communication
objective becomes invalid. On the other hand, it has also been observed that the communication
channel that the speaker uses for transmitting the message is inappropriate. McQuail and
Windahl (2015) opined that communication method or channel implies verbal or non-verbal
communication method. Due to the lack of confidence or experience the speaker is unable to
deliver the message appropriately. As a result, the receiver tends to give an ineffective feedback
to the speaker. The entire communication becomes failed. Therefore, Shannon has opined that
proper source of information should be conveyed with proper channel to the receiver.
Figure 1: Shannon’s Communication model
(Source: Rappaport et al., 2015)
This very specific literature review has focused to make an in-depth overview about the
importance of effective communication style for rendering proper career enhancement. In order

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to become an efficient employee within a business organization an individual should have proper
communication skill based on which the person would like to keep own concern to the managers
or colleagues. After evaluating the opinion of numerous eminent scholars the study has focused
to highlight on how the communication issues faced by an individual can be resolved. By taking
an effective training session an individual can develop their career goal and improve
communication method (Sakr & Hossain, 2015). As a result, both the communicator and the
listeners can share a good bond with each other which would reflect on the overall performance.
Still, the entire literature review is not devoid of some of its major drawbacks. The study
has not critically analyzed what are the primary barriers for an individual due to which the
person is unable to maintain an effective communication. The study has not highlighted the
specific reasons due to which an individual person loses self-perceived skill. Bates (2014) opined
that lack of experience is one of the most recognizable factors for being nervous and least
courageous for attending group session. Therefore, the study could have elaborated those factors
in detail.
I have already identified two major communication issues with me and evaluated on how
these two major issues has left negative impact in building my career. Due to the lack of self-
perceived communication skill, I am unable to transmit my messages effectively to the listeners.
Automatically, a communication gap is created between the sender and receiver. While
conducting a group discussion session I have to share my thoughts and views in front of
numerous team members. In this situation I have to face challenges in transmitting my message
amidst large number of people due to the lack of confidence.

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In addition, I have identified that I cannot connect with the people while delivering
speeches due to the lack of facial expression. Listeners do not like to show their interest in
interacting with me due to the lack of proper non-verbal communication skill. Based on these
two primary issues I have made an action plan for overcoming these barriers improving my
personal career in the professional field:
Areas of improvement Activities Duration
Effective training for enhancing
confidence, flexible body
language and facial expression
I would receive training from a
professional trainer hired by my
organization. With the help of
this very specific training and
development session I would
improve my confidence, self-
perceived skills so that I can
handle different kinds of
situations faced at the workplace.
With the help of this training
session I would render flexibility
within my body language with
the help of which people do not
show their reluctant attitude in
listening to my speech.
3months
Imply my skill and competency
in the practical field
After receiving the training I
would have to implement this
learning session to the practical
field in order to understand
3months

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whether I am ready for
professional field or not. By
receiving an effective training
session I would like to apply my
knowledge in the professional
flied. If I can present a
demonstration confidently with
proper body language and facial
expression it would show a
positive result for enhancing my
career path.
Making self-evaluation after
every presentation
At the end, I would have to make
critical analysis about my self-
evaluation. After receiving the
training session I would have to
make comparative analysis
whether the last presentation was
better than the previous one or
not. If the last presentation is
better as per listeners’ feedback
the purpose of receiving training
and development session would
be successful.
3months
Table 1: Action Plan for self-improvement on communication style
(Source: As created by the author)