3029MKT Self-Marketing SWOT Analysis and Action Plan Report

This report presents a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis focusing on self-marketing within the context of a student's career aspirations in sports management. The analysis begins with an introduction outlining the student's background, academic pursuits, and career interests, particularly in the sports industry. The report then identifies and elaborates on the student's strengths, such as good listening skills, discipline, and teamwork, and weaknesses, including overthinking and hesitation in public speaking. Opportunities in the sports market, such as the upcoming Olympics and increasing demand for qualified coaches, are highlighted alongside potential threats like market competition and changing trends. Evidence and reflection are provided to support the analysis, with an action plan designed to address weaknesses and capitalize on opportunities. The report concludes by summarizing the key findings and emphasizing the importance of self-awareness and proactive career planning in the dynamic field of sports management. The student aims to leverage their skills and address their weaknesses to achieve their career goals.

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Self-Marketing
Student Name
3/2/2020

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Contents
Introduction.................................................................................................................................................3
Identification of SWOT (Strength, Weaknesses, Opportunities and Threats)..............................................3
Evidence and Reflection..............................................................................................................................5
Strengths..................................................................................................................................................5
Weaknesses.............................................................................................................................................6
Action Plan..................................................................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

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Introduction
In recent scenario, there are number of talents and skills that presents in the market and
for each talent there are definite career. I believe that I have skills in sports field due to which I
could able to enhance my interest in such field and I have Bachelor degree in Business
Administration and pursuing Masters in Law and Humanities of Sport. A sports person is the one
who is mentally and physically prepare. Therefore, I am fit and strong enough to enter into the
field of sports. The opportunities and offers for future career can be certain easily in sports filed
as this is one of the attracting and high budgeted fields. I can see a definite growth in future in
sports career. There are some of the career options such as, sports event planner who plan events
and organize them accurately; fitness manager is a person who is responsible for fitness of team
member or employees and to have duty to regular check; athletic coach means a coach for
athletes to guide them, lead them and train them. To start anything, first there is a need to look
out and proper analyze of own strength, weakness, opportunities and threats (SWOT). SWOT
benefits a lot to ascertain the capabilities and lacks in sports coaching career. While planning for
future or making strategies the first step is to do is SWOT Analysis of selected option. It will
frame a picture of scope in the market, career opportunities and market risk (Ahn, 2019).
The SWOT Analysis aids to know about the changes or improvements need to be done
due to this and there will be a detailed identification of strength, weaknesses, opportunities and
threats in the career of sports as a coach.
Identification of SWOT (Strength, Weaknesses, Opportunities and Threats)
Strength: the coaching career at present is widely popular. Every class and age group people is
attracted towards sports coaching centre. In earlier times most preference was given to bookish
knowledge and people were of thought that studying is the only option to grow in future. But
with the changing trends and thinking now parents support co-curricular activities and motivate
their children to participate in games, competition exams, practical’s and many more things. The
support and motivation is the main strength of sports coaching career. Some of the strength is as
follows:
 Committed to achieving a given goal

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 High scope in future and a definite growth
 Students are attracted towards sports sectors a lot
 Optimistic and forward looking
 Ability to lead a team
 High patience level (Blanco, 2017).
Weakness: everything has some weak points on which they focus more. Therefore, in sports
coaching career there are some weakness which need to overcome soon. This is an internal
factor. The coach has to deal with lot of problems and situations due to which the growth gets
down. Moreover, sometimes a coach is not having enough abilities to guide or lead a sports
team. Some of the weaknesses are as follows:
 High hesitation level and low morale
 Low pitch or discouraged voice
 Less confidence in oneself will lead to downfall
 Not flexible behavior
 Not able to raise questions from the trainees (Edwards, & Templeton, 2009).
Opportunities: the field of sports itself is very interesting and there are number of opportunities
in the market as it is an external factor of SWOT Analysis. The career in sports field is bright and
there is high demand of coaches in the market. The opportunities in the market are as follows:
 Prepare for upcoming Olympics 2020.
 High demand for qualified coaches at each level of sports
 At every session there is demand for new staff hiring due to the reason that new team is
created
 There is an option to motivate youth and influence them to show interest in sports field
 From past years there is high in the field of sports (Lambert, & Wallis, 2016).
Threats: this refers to an external factor which involves some challenges and risk to the
business. These challenges do not overcome easily. There are many threats in the external
environment for sports coaching career are stated below:
 A big threat of new entries

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 Diversion of mind to other sports or other field
 High stress or tension of wining
 Too much competition in the market
 High criticism level (Hardman, Jones, & Jones, 2010).
Evidence and Reflection
The sports coaching career has its pros and cons. To be qualified for sports job is not
difficult and as per the above mentioned strengths I have some of able qualities to be qualified.
Strength reflects the abilities or power in a person towards his work. For example, to be the
sports coach there is required lot of qualities and abilities. To setup anything or begin with
anything first the person’s strength is considered. Therefore, I am very well capable of being a
sports person as mentioned below are my strengths:
Strengths
Good Listener: I have a strong listening capacity. I mostly prefer first to listen the other and
then reply. Therefore, this strength is very useful to convince or impress other. Because at
present there are very few people who first listen. This quality has been benefited to me at large
like, at college there was a competition in which the person who is a good listener will be
selected and I was selected. I give chances to others to speak first and I prefer to listen so that I
will be able to know about their point of view and their thoughts (Jackson, Joshi, & Erhardt,
2009).
Discipline: the vital factor for every work is discipline. I am much disciplined towards my work
or games or anything. Everything requires environments which have discipline in it. Moreover,
the sports persons should have a quality of discipline as it is highly required in this filed and
therefore, I have it. it aids a lot in maintaining the workplace environment, while doing any task
or performing any project. In my college I am the in-charge of discipline and I handle things very
calmly (Kamberg, 2017).
Togetherness or teamwork: I love working in groups or as a team member. As an individual I
am enough strong and dedicated towards the teamwork. Each member needs to perform best to
achieve the desired targets and most importantly work in a team. There is only a single and

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common goal to be achieved while working in a team. This skill of togetherness supported me a
lot in my college as well as school projects. I have performed in a team where I learn to
communicate with other members, build trust and show respect to every team member.
Moreover, this togetherness has connected me with lot of my colleagues and friends (Lambert, &
Wallis, 2016).
Weaknesses
It reflects to my weak points for getting job in sports industry. With number of strengths
there are also some faults or weakness in everyone. Therefore, to overcome my weaknesses first
I will identify them and then I will work on it. Therefore, the identification is as follows:
Over thinking about the results: I always believe in hard work and struggle to accomplish
goals. And I want to convey accurate results at every place where I perform. Due to this I have
putted hard efforts in my school projects which makes me tired and stressful. Therefore, until the
result comes I keep stressing myself and think too much. Also, at my workplace I work above
and beyond the requirements even my aim is to complete the project before deadline arrives.
Therefore, I take more tension of deadline and over think of results (Misener, & Darcy, 2014).
Hesitation while expressing or speaking at podium: I have fear in my mind to express my
views in front of public. I want to remove this hesitation because it is not good for my career as
well as personal life.
While debating or expressing my views I feel anxiety and de-motivated. Overall my
performances are good in college and workplace but due to this weak point I feel low. But now I
am preparing myself to be good public speaker and soon I will be (Pickton, & Wright, 2010).
The above mentioned weaknesses can be overcome with my strengths and upcoming
opportunities. There is nothing impossible and to be in sports industry is such a wonderful
opportunity. Consequently, I have taken a note of my weakness and now it is the time to work on
it. This will require a proper plan and follow-up action (Qadir, 2018).

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Action Plan
Activity Time Period Objective
Business Plan Initiation 2 month I will focus on my abilities and will search
for options
Analysis of Sports Market 15 days Analyse the opportunities and job offers in
the market
Improvements 1 month First I will identify my weak point and then
will target them to improve it.
Advertisement of abilities 1 month I will advertise my abilities and strengths for
job offers in sports industry
The great opportunities in the sports industry and environment make me more excite for
the job. Every job opportunities are in search of compatible and eligible sports person who have
skills to manage things and people. There are rapid changes in the culture of sports and which
leads to increase of career options. Therefore, I am raising my standards and performance to fit
in the job requirements. I am good at playing Badminton and Volley Ball therefore, I practice
more to be sporty one and I have selected for the state level competition of volley ball. Though
this opportunity I will get an option to interact with other sports person and volunteers (Schmidt,
Torgler, & Jung, 2017).
Moreover, in my college programs I am participating as event organizer to learn the
duties as an organizer. This made me learn of so many things that a single mistake can lead to a
big issue therefore, proper feedback and check-up is required (van Bakel, & Salzbrenner, 2019).

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Another is that I attend many conference and seminars to address my weak point and
reduce my hesitation. The seminars build more confidence and increase much knowledge about
sports. In one of the seminar I asked 2-3 questions and due to that I feel a little bit confident. I
am opening myself in front of others like in my group conversations I speak a lot and do debates
to comfort myself for future (Venter, 2016).
Conclusion
The above report can be summarized that your ability is in yourself only the thing is that
you need to identify. To find out my actual interest and abilities I thought a lot and at last I got to
know that I will move towards the sports. At present I am pursuing my Masters degree and after
that I will work in sports industry. I have many skills to be a sports coach, fitness manager, a
guide or in relation to these things. But at same time I am weak at expressing my views and due
to this I feel backward. Therefore, I started many things to improve my weaknesses and grasp the
opportunities. The growth of sports is increasing widely and thus, the scope to. Although, there
are some risk and challenges in every field which I need to overcome. I want to reach at top but
this will consume a lot of time as success needs time and a lot of patience. Furthermore, new
techniques and advancements backwards the internal capabilities of a person and this is a big
threat of now.

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References
Ahn, S. J. (2019). The Study of Educational Program Development for Self-Marketing based on
Job Analysis. Journal of the Korea Society of Computer and Information, 24(9), 135-142.
Blanco, D. V. (2017). Sports Governance: Issues, Challenges and Perspectives. Asia-Pacific
Social Science Review, 17(1), 105-111.
Edwards, J. A., & Templeton, A. (2009). The structure of perceived qualities of
situations. European journal of social psychology, 35(6), 705-723.
Hardman, A., Jones, C., & Jones, R. (2010). Sports coaching, virtue ethics and
emulation. Physical Education and Sport Pedagogy, 15(4), 345-359.
Jackson, S. E., Joshi, A., & Erhardt, N. L. (2009). Recent research on team and organizational
diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830.
Kamberg, M. L. (2017). A Dream Job as a Sports Agent. United States: The Rosen Publishing
Group, Inc.
Kidman, L., & Hanrahan, S. J. (2010). The coaching process: A practical guide to becoming an
effective sports coach. British: Routledge.
Lambert, J., & Wallis, J. (Eds.). (2016). Becoming a Sports Coach. British: Routledge.
Misener, L., & Darcy, S. (2014). Managing disability sport: From athletes with disabilities to
inclusive organisational perspectives.
Pickton, D. W., & Wright, S. (2010). What's swot in strategic analysis?. Strategic change, 7(2),
101-109.
Qadir, R. (2018). Sports sciences (Miltidiscilinary study of KET of sciences). Indian Journal of
Physical Education, Sports Medicine & Exercise Science, 18(3), 40-44.
Schmidt, S. L., Torgler, B., & Jung, V. (2017). Perceived trade-off between education and sports
career: evidence from professional football. Applied Economics, 49(29), 2829-2850.

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Valentin, E. K. (2010). SWOT analysis from a resource-based view. Journal of marketing theory
and practice, 9(2), 54-69.
van Bakel, M., & Salzbrenner, S. (2019). Going abroad to play: Motivations, challenges, and
support of sports expatriates. Thunderbird International Business Review, 61(3), 505-
517.
Venter, R. (2016). Investing with a coach: multi-managers. MoneyMarketing, 2016(Aug 2016),
24-25.
Wallrodt, S., & Thieme, L. (2019). The role of sports volunteering as a signal in the job
application process. European Sport Management Quarterly, 1-21.