This report, prepared for the BUS5PB course, analyzes self-service analytics solutions within the context of the emerging pharmaceuticals industry in Australia, focusing on nutraceuticals, cosmeceuticals, and nutricosmetics. The study is based on a survey of 360 participants across Australia. Key findings include consumer preferences across different demographics, with Nutricosmetics being the most popular segment. The report examines product preferences across different regions, age groups, genders, and income levels. The report also analyzes consumer confidence and recommendation scores for each product category, providing valuable insights for businesses operating in this sector. Recommendations are provided to improve market strategies. The report concludes by highlighting the importance of social media for promotion, affordability, and customer feedback to boost sales.
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