SellAnyHouse Project: Innovation and Technology in Real Estate Market

This report examines the SellAnyHouse project, an initiative aimed at streamlining the process of buying and selling properties in Australia by addressing issues such as unnecessary harassment and time wastage faced by individuals. It highlights the benefits of the project, including efficient property evaluation, faster buyer matching, and potential financial benefits to the government. The report also explores strategic responses, such as forming a research and development team and partnering with mediator companies, and analyzes project options, emphasizing stakeholder engagement and environmental considerations. Furthermore, it discusses the deliverability of the recommended solution, focusing on commercial, financial, and management aspects, including marketing strategies, customer personalization, and strict supervision of operations. The report concludes by referencing various sources that support the analysis and proposed solutions for enhancing the real estate industry in Australia. Desklib provides access to similar solved assignments and resources for students.

Innovation and
technology
Name of the Student
Name of the University

Part 1: problem
Background of the problem
 Australian population face unnecessary
harassment while buying or selling their
properties
 Endless visits to the sites, a long period
of uncertainty along with over-
promising agents
Definition of the problem
Starting from making a reasonable price
for the house to dealing with numbers of
customers who will end up wasting their
time and not buy it, individuals have to
deal with numerous numbers of issues
while selling a house (Winson-Geideman
and Krause 2016).

Part 1 problem
Evidences
People are taking assistance
from the conventional mediators
in selling their houses are not
found to be very happy with their
experience as well (Wong 2017).
Timing Considerations
Unnecessary hassles increase the
time period of selling properties,
therefore SellAnyHouse project can
simplify the entire procedure for the
buyers and they will not have to
spend additional time while selling
their houses(Gloet and Samson 2017)

Part 2 benefits
Benefits to be delivered
 They evaluate the property
and helps the seller to find
potential buyers within no time
 There are 3 simple steps
mentioned in their website to
sell the properties
Importance of benefits to the
government
 It can bring remarkable
changes to the Australian real
estate markets
 It can provide lots of financial
benefits to the government

Part 2 benefits
Evidence of benefit delivery
 It can negate the difficulties in selling
the houses
 It can communicate the individual
buyers and sellers in the same platform
 It also sells a house at its maximized
value
Interdependence
 making this project successful is
closely related to Australian
government providing necessary
resources
 that this idea will only mature with a
skilled work force and financial support
from various sources

Part 3 strategic response
Method and Criteria
 A separate research
and development
team will be recruited.
 They will update the
management updated
regarding the
contemporary trends,
changes and the
customers’ buying
behaviour

Part 3 strategic response
Strategic options analysis
 The managers or supervisors of the
organization should intervene in the research
operations time to time for assuring that the
entire process is progressing in accordance
with the pre-planned strategies.
 The supervisors of the marketing team should
always intervene in the marketing operations
of the company as it requires vigorous
marketing in order to enter a completely new
market. Therefore they should also ensure that
the marketing plan has been aligned with the
need of the customers as well.
 The legal guidelines should always be
maintained under any circumstances in order
to avoid any legal burden on the organization.
 The company needs a skilled set of human
resource for its operations, therefore the
human resource managers should recruit
people who can enhance the all over
productivity of the organization.

Part 3 strategic response
Recommended strategic
options
 The company should
approach the Australian
government for providing
adequate financial aid.
 The company can also
partner with small mediator
companies as well.
 The director of the
organization can intervene
at any time at any level.

Part 4 Project options
analysis
Project options considered
 The supervisors and
managers will mediate the
research activities
 The managers of the
marketing team will ensure
that vigorous marketing
operations should take place
while entering a new market.
 The company should also
ensure that they have a well-
designed CSR policy