This report presents an international marketing plan for Semantic Software, an Australian AI company specializing in artificial intelligence software, data integration, and intelligent systems. The report begins with an executive summary, table of contents, and introduction detailing the company's background and objectives for expansion into the USA market, particularly targeting the retail industry. The research methodology employed is a mix of qualitative and quantitative approaches, including interviews with company managers and analysis of secondary data. A situational analysis is conducted, assessing the company's assets and skills, market analysis, and business environment, including political, legal, economic, social, cultural, demographic, and technological factors in the USA. The report then outlines the company's objectives, recommended marketing strategies, target market identification, market positioning, market entry strategy, and marketing mix strategies, including product, place, promotion, and planning budget. It also includes planning assumptions, sales forecasts, profitability analysis, sensitivity analysis, and implementation and control measures, concluding with a summary of the key findings and recommendations for successful international market entry.
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