Senior Project Manager Case Study: Walmart e-Commerce Project

This case study analyzes the challenges faced by a Senior Project Manager at Walmart, tasked with developing a new e-commerce website to attract millennial consumers. The assignment requires the application of Laudon and Laudon's established project management methods, as well as innovative approaches to satisfy the Chief Marketing Officer (CMO). The student must demonstrate an understanding of project management methodologies, including the integration of interpersonal skills to navigate organizational politics. The study also requires the development of measurement methods to monitor website development, and the inclusion of at least five external references, in addition to the required Laudon and Laudon text and specific website citations. The case study is worth 20% of the final grade and requires a minimum of five pages.

Student Case Study 7
- Challenge:
- Consider, you are appointed as the Senior Project Manager of e-Commerce of Walmart.
- Your immediate responsibility as the Senior Project Manager of eCommerce of Walmart is to
manage an expanded version of the e-Commerce Walmart Web site with increased new
technologies (e.g., disruptive technologies), in order to generate increased revenue from high-
income millennial consumers who are increasingly navigating to the site.
- Your task is to present to the Chief Information Officer (CIO) of Walmart the highlights of the
more established Laudon and Laudon methods cited in Chapter 13: Building Information
Systems and Chapter 14: Managing Projects, citing exact relevant tables in Chapter 13 and 14 in
detail, by which you will be managing the development of the new version of the Walmart Web
site - 30% of Grade; but
- Your task will be complicated by the Chief Marketing Officer (CMO) who will be demanding
less established and faster and more innovative methods (e.g., electronic prototyping or
extreme programming), in order to have the new version of the Walmart Web site sooner than
through the more established Laudon and Laudon methods, meaning your task is to also
present more innovative methods to placate the Chief Marketing Officer (CMO) - 30% of Grade,
including your plans to integrate your inter-personal (i.e. political) skills, in order to placate the
Chief Marketing Officer (CMO) - 20% of Grade; and
- Your final task is to present measurement methods by which you will be monitoring the
development of the new version of the Web site, referencing Laudon and Laudon as needed in
your presentation - 20% of Grade.
Please note that Study 7 is graded 20% of your Final Grade
- Minimum Number of Pages: 5
- Minimum Number of References (Excluding Laudon and Laudon): 5

IMPORTANT NOTE
In addition to refer to atleast 5 other sources, You WILL BE REQUIRED to refer the book - Laudon,
Kenneth C and Laudon, Jane P. "Management Information Systems: Managing the Digital Firm”.
14th edition. Pearson, 2015. Print.
Please do include reference from www.cio.com/ www.cioinsight.com mandatorily.
Try to include reference from (for sample but great if you can include all citations from these
websites because this is favored by my professor) –
- Business Week
- Computerworld
- Customer Relationship Management
- Harvard Business Review
- IEEE Computer
- Information Week
- MIT Sloan Management Review
- MIT Technology Review
- Wall Street Technology
(Practitioner Sources may consist of the below publications dated 2014 – 2016)