This report investigates the application of analytics and Search Engine Optimization (SEO) tools and techniques in business operations. It begins with background information on SEO, its importance, and the role of rank tracking. The problem statement highlights the need for cost-effective tools, leading to an examination of existing analytics and rank-tracking platforms like Rank Ranger, Reportiz.io, and Facebook metrics. The report compares the features of various tools, including Analytics SEO and Rank Tracker, highlighting differences and benefits. It also explores the differences between SEO and Facebook Ads and presents findings from relevant journals and conferences. The report includes monthly reports and concludes with references to support the analysis. The report aims to provide insights into selecting the most suitable tools for integrating analytics and rank tracking into business strategies.