SEO Elements and Digital Marketing: A Detailed Report

This report examines the role of Search Engine Optimization (SEO) within the context of digital marketing. It begins by highlighting the dynamic nature of marketing and the effectiveness of SEO in achieving high search rankings. The report's objectives include assessing the relevance of SEO elements, the significance of keywords and databases, and exploring research on SEO in digital marketing. The rationale emphasizes the importance of SEO tools in increasing brand awareness, boosting sales, and reducing marketing costs. The report delves into keywords and databases, literature reviews on SEO strategies, benefits of SEO integration, and key components of a strong SEO strategy. Various research papers and academic resources are used to support the findings. The conclusion reinforces the benefits of SEO in digital marketing and the need for a strategic approach. References are provided to support the findings and allow for further research.

Search Engine
Optimization(SEO)

Introduction
■ Marketing has become very dynamic. Like other forms of
marketing, digital marketing helps brands reach
consumers by collaborating and responding rapidly to
their fluctuating demands and industry trends (Day,
2011).
■ It can be said that one of the most effective digital
marketing technique is SEO that help marketers to
achieve highest position or ranking considering organic or
natural listing.

Objectives
■ To assess the relevance of various SEO elements in the
promotion of digital marketing.
■ To address the significance of keywords and database in
relation with search engine optimisation.
■ To explore information of various researchers and
academics considering SEO and its elements in domain of
digital marketing.

Rationale
■ The aim of using SEO tools is to increase brand awareness
among the customers and thus make attract people
towards the products.
■ Using these tools and component also help the business to
increase their sales and lower their marketing cost from
various perspectives.
■ Optimising online content will also help the customer to
search for relevant information using the keywords from
massive databases of contents creators (Kritzinger &

Keywords and Databases
■ With the help of relevant keywords, users can able to identify
the organisation site with the help of search engine. For
instance, some major keywords that are used in this
assignment include Social Media, Search engine optimisation,
Digital Marketing, and ROI.
■ On the other hand, it is also important to integrate a keywords
database into the strategy in order to target specifically. This
presentation includes researches from various databases
including articles and online resources such as Google Scholar,

Literature Review
■ Search engine optimisation is a technical methodology having
variously tested and identified strategies exploit by a corporation to
raise website performance and the numbers of visitors so that it
can come up in top indexes of various search engine such as
Google and Bing (Maurer, 2014)
■ In other words, it helps the enterprise to obtain better ranking
considering web site and its content in each of the search engines.

Literature Review
■ Search engine optimisation approach comprises of various
strategies and tactics such as natural search, using relevant
keywords. Vertical search, content optimisation and so on.
■ For example, focusing on keywords – which a user in search query
box to look for a particular topic. These keywords make its easy for
a search engine while categorizing a website so as to offer relevant
ranking, position and match (Weideman & Visser, 2014).

Literature Review
■ There are several benefits if the SEO is embedded into
corporate digital marketing strategy so as to create a strong
internet presence and outstand from competitors to gain new
consumers and also take it to the next level (O’Neill and
Curran, 2011).
■ Tough, it is important to know the leading search engine on the
internet includes Google, Yahoo and Bing.

Literature Review
■ With the help of SEO, organisations can create or develop
faster, smoother, user-friendly website so that user experience
can be improved and enhanced (Miklosik & Dano, 2016).
■ This help users and readers happy as they are most likely to
get their answers relating to the pressing issues and thus
decrease bounce rates.

Literature Review
■ Using SEO as a digital marketing strategy also brings more
numbers of customers and help the brand to stand out from
the competition and thus increase customer base (Visser &
Weideman, 2011).
■ SEO-optimised websites load faster and therefore more likely to
gain loyal customers, returning visitors and subscribers.

Literature Review
■ A strong SEO strategy includes 5 major components i.e.
Keywords, Meta Tags, Content, Back Links and Social Media
(Wilson & Pettijohn, 2008).
■ Keywords research used to drive targeted traffic to brand
products. With using Google AdWords Keyword tools, start
brainstorming substantial keywords and then analyse the
competition (Pan & Li, 2011).

Literature Review
■ Meta tags also have a significant role in SEO as they are hidden
in the code legally, however, the marketers can still read them
through search engine to have a simple, summarised idea and
as per the match with keywords.
■ Quality content in respect with SEO can also benefit the
corporate to boost their sales by giving support in keyword
ranking with emphasizing positive user experience (Killoran,
2013).