Internet Marketing Strategies: SEO, Email, and Digital Media Use

This assignment delves into the mechanics of search engine marketing, emphasizing site map development, meta description creation, website optimization, keyword usage, and heading implementation. It also provides a sample of an opt-in email marketing newsletter, highlighting strategies for attracting customers through discounts and offers. Furthermore, the assignment outlines guidelines for best practices in public relations, focusing on effective communication, advertising tools, and online tool integration. Finally, it explores methods for businesses to leverage digital media communities, including promoting the organization, targeted advertising, increasing website traffic, and analyzing competitors' digital marketing efforts. The document concludes with a list of references. Desklib offers a range of similar solved assignments and study tools for students.

INTERNET
MARKETING
TASK 2

2.1 MECHANICS OF SEARCH ENGINE
MARKETING
The tools and techniques of search engine marketing
which are mentioned below as:
 Developing a proper site map
 Creating of Meta description
 Optimizing the website of company
 One of the most effective uses of keywords
 Making use of the rich heading

2.2 SUITABLE OPT IN MAIL
MARKETING NEWS LETTER.
The copy of suitable opt in email is provided below as:
Smart restoration.com
Hi,
Smart restoration limited this weekend is providing discounting
offer on various its products and customer. Buy the product and
become first customer for enjoying this exciting offer and win
prize.
For buying furniture visit to our company website and buy the
product of your choice at reasonable price. On your first order
free home delivery services is provided to you and no hidden cost
is charged.
So please hurry and don’t let this offer to go from your hand.
www.smartrestoration.co.uk

2.3 GUIDELINES FOR BEST
PRACTICES IN PUBLIC RELATIONS
 As per the given case study, organization
should follow following guidelines to gain creativity in
public relations for effectiveness and increasing in
demand for company's goods:-
 Effective and clear communication related to order
quality:-
 Adopting essential advertising tools for attracting
customers:-
 Create link between online tools of organization

2.4 METHODS THROUGH WHICH BUSINESS
CAN USE DIGITAL MEDIA COMMUNITIES
 methodologies for systematic electronic marketing can
understood as:-
 Promote name and functions of organization:-
 Targeted ads with real time results:-
 Increase website traffic and search ranking:-
 Determining competitors' digital marketing

REFERENCES
Borza, S. I. and Borza, I. C., 2014. A Broad Analysis of Marketing
Strategies for their Incorporation as Activities in a User Centred
Process. Procedia Economics and Finance. 16. pp. 239-250.
Chen, C. Y. and et. al., 2011. The exploration of internet
marketing strategy by search engine optimization: a critical
review and comparison. African Journal of Business
Management. 5(12). pp. 4644-4649.
Corley II, J. K., Jourdan, Z. and Ingram, W.R., 2013. Internet
marketing: a content analysis of the research. Electronic
Markets. 23(3). pp.177-204.

THANK YOU