This presentation analyzes SEO strategies for Digihub, a non-profit organization providing workspace solutions. It explores keyword research using tools like Google Trends and Ubersuggest to identify target keywords such as "workspace for rent." The presentation emphasizes the importance of choosing the right keywords to improve a website's ranking in Google SERP. The presentation also provides insights into how to analyze consumer interest over time and across different regions. The presentation recommends the use of Ubersuggest for keyword research, highlighting its features such as search volume and difficulty level. It also suggests comparing keywords using Google Trends to observe consumer interest trends. The conclusion successfully identifies Digihub and suggests ways to optimize webpages for improved rankings. The presentation also includes references to relevant research papers on SEO and keyword research.
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