SEO: Its Impact on Future Development in Digital Media Industry

This essay discusses the significant role of Search Engine Optimization (SEO) in the digital media industry, emphasizing its impact on website traffic, user accessibility, and overall business profitability. It highlights how SEO influences user behavior, brand recognition, and consumer purchasing decisions in the digital age. The essay further elaborates on the importance of SEO in digital marketing strategies, branding, and various fields within the digital media industry, such as social media marketing, content strategy, and web development. Ultimately, the essay concludes that SEO is a crucial aspect for future development in the digital media industry, enhancing profitability, influencing consumer behavior, and boosting brand image.

Running Head: DIGITAL MARKETING 0
“SEO: Future development within the digital media Industry”
Essay
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Search Engine Optimization
The Search Engine Optimization (SEO) is the significant factor in digital media, which helps
in getting the traffic from the natural, free, editorial or organic searching results in the various
search engines. It is the process, which affects the visibility of webpage. The website that
ranked highest in the searching results list has been approached by many visitors with the
help of search engine, which the user access and the SEO have to make sure that the site must
be accessible in the search engine. Search engine are basically the programs, which are used
to search the documents with the help of specified keywords and in revert the user gets the
documents list in which the inserted keyword found by the user (Smart Inside , 2019).
Additionally, the search engine is only place, which enable the user to search its requirements
of the documents on WWW (World Wide Web), where he gets all the relevant search results.
The SEO is the valuable part of Digital Media Industry as it enhances the digitized content of
the websites. All the digital media information such as digital images, online portals, audio,
videos and online purchasing are the elements that are led down by the website, which are
influenced by the search engine optimization. Hence, the SEO plays an important role in
digital media industry.
To understand the role of SEO, first point needs to be considered is the habit of the user of
using the internet browser. When the user wants to pull out some information from the
internet, the individual will access the search engine, as it is the easiest and the fastest way to
obtain the required information. While searching the result, the individual gets the results
displayed and the user would select the first option because it will contain the most relevant
information as per the requirement because generally the user as compare to the other
websites mostly accesses the website at the top of the page (Search Engine Land, 2018). The
role of the SEO is to give the top position to the website by optimizing it and helps the

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website in getting the top position in the search engine so that the user will access their
website first. Hence, it can be said that SEO is refers to the tool, which is considered as the
best practices that can helps the websites in ranking higher in the results of search engines
that drives the traffic and helps in generating the more business to the websites.
In today’s techno savvy era, the SEO plays most significant role for all the kinds of
Businesses especially if the companies want to do the Digital marketing for the goods and
services they offered, the SEO aspect is the compulsory for the company’s website. In digital
marketing, the search engine optimization plays an important role as it makes thee webpage
easy to find for the user, which helps in increasing the reach of customers to the company’s
website and makes the increase in the profitability of the business. Thus, the SEO is
considered as the integral part of digital marketing strategy (Forbes , 2019). Therefore, SEO
is one of the trends, which can help in future development in the digital media industry. In
this essay, the reader will able to understand the influence and the outcome of the search
engine optimization on society, brands and Consumer.
The main aim of the SEO is to demonstrate the importance and value of the company’s
website for the society as if the website ranked and acquired the position at the top then the
society considered the website as the most trustable one. Additionally, the SEO is not the part
of paid advertisement, which proves it can be considered as the credible source for the society
(Forbes , 2019). This trust and influence on SEO influence the purchasing decision of the
society. The society today lives in digital world. The SEO impact on the society has now
making the economic, political and social changes around the world. It happens as the society
has become addicted to use the internet for various purposes such as for purchasing or selling
the products and services. As it can be seen that the SEO changes the mindset of the society,
so it is the important aspect for the digital media industry as it also helps the industry to have
an enormous growth in future.

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In the case of the individual consumer, the SEO influence the consumer behaviour as the
consumer use the different websites to do various kinds of work. For example, when the
customer wants to purchase the clothes they seeks opinions from various websites especially
which they find at the top of the webpage and then they view the full details of the product,
which helps them to fulfil their requirements (Medium , 2019). It can be observed that the
impact of the SEO on the website is highly considerable as it makes the website to be at the
top on the web page, which ultimately helps the company to increase its profitability as the
consumer get influenced with this factor. As per the well-known company, Accenture
estimated that 94% of B2B consumers said that they do online searching before buying the
products (Accenture, 2019). Therefore, it is important for the companies to do the digital
marketing and maintain the SEO, so that the company’s website ranked on the top position
and helps the company for the further development.
In the case of branding the product in this digital era, the SEO branding helps in building the
recognition and maintains the trust of the customers on the company. It can also help the
business in finding the investors by getting the top position on the webpage. If the company
wants to build the strong brand name in the existing market, the company needs work on the
SEO to enhance the promotion with the help of digital marketing, which will leads to have
high traffic on the website and improve the brand image of the product and services offered
by the company (Smith, 2018).
If the individual have the online store, website, or blog, then the search engine optimization
helps in the growth of the business so that the business goals can be achieved easily. The
Digital marketing is the industry, which has brighter scope in future as the companies, wants
to do the online marketing in this this techno savvy era, where the customer gets attracted
with the famous brands available online. Additionally, as compare to the traditional
marketing, the digital marketing is more beneficial in terms of affordability and effectiveness,

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which helps the companies in future development. Thus to boost the digital marketing, it
compulsory for the company to consider the SEO trends on the priority basis so that the
company’s website gets the topmost position on the search engines webpages. Nowadays, the
marketing team of the famous companies includes the SEO tactics in core business as for as it
is the part of digital marketing of the Business.
The Search engine optimisation helps in various fields of digital media industry such as social
media marketing, content strategy, web developer, brand mention, paid search, and
conversion (Search Engine Journal, 2017). All the social media programs have to adopt the
SEO strategy in order to achieve the good position in the search engines. The content strategy
is depending on the SEO, as it will helps in defining the strong content strategy. The paid
search teams collaborate with the SEO team to enhance the position of the company on the
digital platforms. The SEO also helps the Web developers in speed optimization, technical
audits and in sharing the valuable knowledge.
The overall outcome of Search engine optimisation influence on society, consumer and brand
is that the SEO is the important aspect needs to be considered by the digital media industry in
terms of future development, as it will help in the growth of the overall industry and helps in
enhancing the profitability of the Business. Additionally, this aspect influences the
purchasing behaviour of the consumer in the society and boosts the brand image in the
market. Hence, it can be said that SEO is one of the most important trend changer aspect in
the digital media industry, which helps in the various fields and considered as the most
essential part of the digital marketing.
Bibliography

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Accenture. (2019, July 30). 2014 State of B2B Procurement Study. Retrieved from Accenture:
https://www.accenture.com/t20150624t211502__w__/us-en/_acnmedia/accenture/
conversion-assets/dotcom/documents/global/pdf/industries_15/accenture-b2b-procurement-
study.pdf
Forbes . (2019, July 30). Should number one rankings be your main goal in seo. Retrieved
from Forbes : https://www.forbes.com/sites/jaysondemers/2018/01/30/should-number-one-
rankings-be-your-main-goal-in-seo/
Forbes . (2019, July 30). What Is Search Engine Optimization And Why Is It Important.
Retrieved from Forbes : https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-
why-your-business-should-invest-in-seo/
Medium . (2019, July 30). The evolution of consumer behaviour in digital age . Retrieved
from Medium : https://medium.com/analytics-for-humans/the-evolution-of-consumer-
behavior-in-the-digital-age-917a93c15888
Search Engine Journal. (2017, August 29). What Is SEO’s Role in the Digital Marketing
World? Retrieved from Search Engine Journal:
https://www.searchenginejournal.com/outbrain-seo-quiz/210008/
Search Engine Land. (2018, December 13). New Ways to Approach SEO in 2019. Retrieved
from Search Engine Land: https://searchengineland.com/new-ways-to-approach-seo-in-2019-
accountability-and-customer-experiences-309418
Smart Inside . (2019, July 31). Search engine optimisation (SEO). Retrieved from Smart
Inside : https://www.smartinsights.com/search-engine-optimisation-seo/
Smith, B. (2018, June 22). Why Your SEO Focus Should Be Brand Building. Retrieved from
Search Engine Journal : https://www.searchenginejournal.com/seo-guide/brand-building-

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strategy/