SEO's Future: Development within the Digital Media Industry Growth

This essay explores the significant role of Search Engine Optimization (SEO) in the digital media industry, emphasizing its impact on society, consumers, and branding. SEO helps in driving organic traffic to websites, enhancing their credibility and trustworthiness. For consumers, SEO influences their online behavior by directing them to relevant websites. In terms of branding, SEO builds recognition and trust, attracting potential investors. The essay also highlights SEO's applications in various digital media aspects like social media marketing, content strategy, and web development, concluding that SEO is crucial for future development and profitability in the digital media industry. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their studies.

E S S AY
“SEO: FUTURE DEVELOPMENT
WITHIN THE DIGITAL MEDIA
INDUSTRY”
Student Details

INTRODUCTION
The Search Engine Optimization
(SEO) is the significant factor in
digital media, which helps in
getting the traffic from the
natural, free, editorial or
organic searching results in the
various search engines.

SEO FOR SOCIETY
The main aim of the SEO is to
demonstrate the importance and
value of the company’s website
for the society as if the website
ranked and acquired the position
at the top then the society
considered the website as the
most trustable one.

SEO FOR CONSUMER
In the case of the individual
consumer, the SEO influence the
consumer behaviour as the
consumer use the different
websites to do various kinds of
work.

SEO FOR BRANDING
In the case of branding the product in
this digital era, the SEO branding
helps in building the recognition and
maintains the trust of the customers
on the company. It can also help the
business in finding the investors by
getting the top position on the
webpage.

DIGITAL MARKETING
Digital marketing is the industry,
which has brighter scope in future
as the companies, wants to do the
online marketing in this this
techno savvy era, where the
customer gets attracted with the
famous brands available online.

SEO IN DIGITAL MEDIA INDUSTRY
The Search engine optimisation
helps in various fields of digital
media industry such as social
media marketing, content strategy,
web developer, brand mention,
paid search, and conversion
(Search Engine Journal, 2017).

OUTCOME
The overall outcome of Search engine
optimisation influence on society,
consumer and brand is that the SEO is
the important aspect needs to be
considered by the digital media
industry in terms of future
development, as it will help in the
growth of the overall industry and
helps in enhancing the profitability of
the Business.