SEO Advertising: Advantages, Success, Role in 2019 Analysis

This report provides an overview of Search Engine Optimization (SEO) marketing, defining the concept and its importance in enhancing website visibility and attracting customers. It highlights the advantages of a successful SEO strategy, including improved competitive positioning, cost-effective marketing, value for consumers, and a promising return on investment. The report also discusses factors crucial for website SEO success, such as focusing on the target audience, growing organic traffic, and capitalizing on existing traffic. Furthermore, it analyzes the role of SEO in 2019, particularly in understanding mobile customer behavior. The report includes case studies of companies like Desigual and Zalando, offering insights into the practical application of SEO strategies and their impact on business outcomes. References from academic sources are provided to support the analysis.

Advertising

SEO
“Important role of search marketing in 2019”
 Define and explain the concept of SEO
SEO is known as “Search engine optimization”. It is also called the technique that assist the
website to rank higher in search results page. Through this it is easy to make the website
more visible for the customers who are looking for similar kind of products, services or
brand. SEO can also be known as the practice of enhancing the quantity and quality of traffic
to the website with the help of organic search engine results. The volume and quality of the
traffic coming to the website is directly linked with the targeted keywords which are typed by
the customers or individuals (Rehman and Khan, 2013).
Nowadays, majority of companies such as Desigual and Amazon are using SEO to enhance
the traffic to their website. This is one of the popular strategies to grab the attention
customers towards the products and services offered in the market. Also, SEO marketing is
related with promoting a site to enhance the number of backlinks or inbound links and it is
considered as one of the other SEO tactic used by the large companies to boost their sales and
growth in competitive business world (Kumar and Gupta, 2016).
 What are the advantages of successfully employing SEO strategy?
The various benefits linked with employing SEO strategy successfully.
a.) To move ahead from competitors:
It is one of the benefits that can be achieved by the companies if they employ SEO strategy
successfully. It is noticed that presently SEO is known as a staple of any marketing strategy.
SEO engines presently rewards companies that give utility to its web customers. SEO also
helps to grab the attention of the customers who are searching for similar results. So, if any
company maintains a good SEO practice then it is sure that they can achieve large market
share.
b.) Cost -effective marketing:
SEO marketing is known as one of the most economical digital marketing practice. It
demands time and also good content but its outcome are far reaching if comparison is made
with the other forms of marketing. If the company becomes established in SEO then it is easy
for them to maintain its position in long run. Therefore, it can be said that by considering cost
effective approach company can easily market its products and services in the market and can
attain higher profits (Reach First, 2020).
c.) Offers value to the consumers:
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It is examined that SEO agencies ensures that consumers are involved only after
categorization in a proper manner. Their categorization allows the marketers to dedicate their
customer segmentation. The new promotion of the company caters to the customer segment
which also makes the operations effective and offers clients more utility.
d.) Promising Return on investment
When SEO rankings are maintained then it bring organic traffic which are turned into
customers. If the small percentage of the traffic converts into the consumers the company
actually achieve a good return on investment which is made and also it result in long term
success of the company (Reach First, 2020).
So, these are the benefits that are related with considering SEO strategy effectively.
 SEO success for websites
To achieve success it is important to focus on the factors related to making the website useful
for specific audience, grow organic traffic, Capitalize on existing traffic and offer the
audience what they want and expect. If these factors are considered then it would be easy to
attain SEO success for the websites.
For example: Desigual appears to be one of the reactive website. As per the Google’s tool,
guess stands out negatively with an extremely low score. Desigual also stands on the first in
terms of mobile and desktop Google page speed insight index (Pro Web consulting, 2020).
(Source: Pro Web consulting, 2020).
As compared to Desigual Company, it has been observed that in terms of website positioning
according to the main market’s keywords Zalando’s company leadership appears to be
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systematic and on the top in relation to the industry most relevancy keywords. Towards
apparel related keywords Desigual is considered as an exception as it is on the 18th position
and its keywords are positioned lower. So, by analysing both the concepts of theories of the
companies it can be said that SEO has helped to attain success in the competitive business
world.
(Source: Pro Web consulting, 2020).
Also, in this SEO marketing has played an important role in 2019 as it is related with
understanding the “Mobile customers” and how their searching habits are different when they
to comparing as the desktop user (Pro Web consulting, 2020).
References
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Kumar, S. and Gupta, P., 2016. A Survey of Techniques and Applications for Search Engine
Optimization. Research Journal of Science and Technology, 8(2), pp.59-70.
Pro Web consulting., 2020.Eshopping and SEO.[Online].Available at: :
https://www.prowebconsulting.net/wp-content/uploads/2017/12/PWC_SEOeShopping_EN_3
1.05.17.pdf. [Accessed on: 29 March, 2020].
Reach First., 2020. 10 Benefits Of Implementing A Successful SEO Strategy.
[Online].Available at: : https://www.reachfirst.com/benefits-implementing-successful-seo-
strategy/. [Accessed on: 29 March, 2020].
Rehman, K.U. and Khan, M.N.A., 2013. The foremost guidelines for achieving higher
ranking in search results through search engine optimization. International Journal of
Advanced Science and Technology, 52(3), pp.101-110.
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