This report delves into the crucial aspects of Search Engine Optimization (SEO) and marketing strategies for online businesses. It begins by emphasizing the significance of keywords, providing an analysis of consumer interest in relevant terms like 'pc components', 'pc parts', and 'computer parts' using Google Trends and keyword research tools. The report then outlines the four key elements of on-page optimization: content, page title and meta description, SEO-friendly content structuring, and webpage design with links. Furthermore, it discusses the benefits of Public Relations (PR) campaigns, including increased awareness and credibility, and explores four key topics: optimization, quality content, awareness, and campaign items. The report concludes by summarizing the importance of keywords, on-page optimization, and PR in enhancing SEO rankings, essential for online business success.