SEO Strategies: Mobile Optimization and Data Mashups Analysis

This report provides an overview of search engine optimization (SEO) and web crawling, detailing how search engine crawlers function to provide up-to-date data. It emphasizes the increasing importance of mobile SEO, driven by growing mobile traffic and the need for websites to optimize for mobile devices. The report also explores the benefits of data mashups in business, highlighting their role in repurposing data and enabling self-service analytics, exemplified by InetSoft’s BI platform. The document is available on Desklib, a platform offering study tools and solved assignments for students.

Running head: MANAGEMENT
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Table of Contents
Question 1........................................................................................................................................3
Question 2........................................................................................................................................3
Question 3........................................................................................................................................4
References........................................................................................................................................5

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Question 1
The search engine crawler can be stated as a program or a script which is automatic that
directly browses the world wide web. The manner in which it browses is methodical manner with
a motive to provide up to date data to the search engine in particular (Gupta & Anand, 2015).
There are different names which related to the concept of the search engine, but it can be stated
that the role and the function of each of the names remain the same. The main functionality
which is related to the concept can be related to the set of website URLs that directly need to be
visited which is known as the seeds. Sometimes it can be stated that the search engine crawlers
have a very difficult time due to the factor of the fast changing of the content of the web pages.
In the concept, they have to encounter a large amount of data which would be feed into the
system (Bandagale et al., 2017). This aspect is majorly seen in web pages which are dynamic.
Question 2
In the concept of the use of the mobile phone in search engine optimisation google has
stated that they would be putting more emphasis on the search engine relating to a mobile phone.
This is due to the factor that a large amount of traffic is seen in the sector of the mobile phones
which can be affecting the area of the search engine optimisation more (Ledford, 2015). The
search which is generated from the mobile phone has directly enhanced the sector of working
which is related to the concept of the working of the different website. This is due to the factor
that each of website is planning to launch phone web page oriented pages which would be
directly be availed through the use of the mobile phone. In most of the cases, it can be stated that
it is very much beneficial which would be enhancing the search engine practices from the
viewpoint of the user who would be accessing the features (Pan, 2015). This aspect has majorly
impacted growth in the mobile technology search area.

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Question 3
The concept of the mashup has created different forms of benefit which can be seen in the
sector of the analyst, power user and the business person who normally study the dashboard or
shifts through the different report of the data which is underlying. The main benefit can be seen
in the sector of the repurposing of the data like the Lego block for the question which is
unanticipated. Mashup also created new data which directly brought the aspect of the self-service
to a different level (Chen et al., 2014). One of the example which can be stated here is that
InetSoft’s BI platform which uniquely takes the concept of the agility of the data to the ultimate
level using creating and fusing the data mashup on their immediate visualise and analyse the
resulting data of blocks.

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References
Bandagale, P., Sawantdesai, N. R., Paradkar, R. U., & Shirodkar, P. P. (2017). Survey on
Effective Web Crawling Techniques.
Chen, X., Osakue, D., Wang, N., Parsaei, H., & Song, G. (2014). Development of a remote
experiment under a unified remote laboratory framework. QScience Proceedings, 7.
Gupta, A., & Anand, P. (2015, February). Focused web crawlers and its approaches. In Futuristic
Trends on Computational Analysis and Knowledge Management (ABLAZE), 2015
International Conference on (pp. 619-622). IEEE.
Ledford, J. L. (2015). Search engine optimization bible (Vol. 584). John Wiley & Sons
Pan, B. (2015). The power of search engine ranking for tourist destinations. Tourism
Management, 47, 79-87.