Comprehensive Report: SEO Techniques, Data Analysis, and Blog Strategy

This report discusses various SEO techniques, including updating old content, focusing on user experience, using images, leveraging Google Trends, and utilizing keyword planners to drive website traffic. It also delves into data analysis using Google Analytics and social media analytics to measure success and identify areas for improvement. The reflection section highlights the challenges faced during blog writing and marketing plan creation, emphasizing the importance of continuous learning and adaptation. The report concludes by underscoring the significance of SEO and analytics in measuring website traffic and content performance, while also addressing the challenges in blog writing and marketing plan success, suggesting actionable steps for future improvements. Desklib offers a platform for students to access similar solved assignments and past papers.

REPORT BASED ON BLOG

Table of Contents
INTRODUCTION...........................................................................................................................3
SEO techniques................................................................................................................................3
Data Analysis...................................................................................................................................4
Reflection.........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is an important concept that lead to raise the success of the company and assist in
accomplishment of its goal. Analytics plays an important role in terms of measuring the success
and the traffic towards the website. This report discusses the SEO techniques along with a
discussion of analytics followed with reflection.
SEO techniques
SEO:
It is an important process which is used to make optimization of website technical
configuration, content relevance along with linking popularity so that the pages will become
more feasible, relevant and popular towards the search queries of users. It also makes
improvisation in the quality and quantity of website traffic from search engine (Bhandari and
Bansal, 2018). It can also be defined as a process of getting traffic from free, natural, editorial,
search results in search engines. With the use of SEO, the traffic can be brought towards the
website page that will lead to raise the sales and the popularity of the website.
Techniques:
Updating of old content:
This is an important technique of SEO which will lead to bring traffic towards the
website. By updating the old content on the website along with inclusion of new content will
lead to attract the customers towards the website and thus raise the traffic (Veglis and
Giomelakis, 2019). This can also be justified with the blog based on Top 5 cities of Bulgaria
which contain the latest content and thus raise the traffic of viewers towards the blog.
Focus towards the user experience:
With the focus towards the user experience the traffic towards the website can be raised.
Making an upgradation in the content and the raising of experience of the customer towards the
website will lead to raise the traffic on website (Sharma and et.al., 2019).
Use of images:
Use of images in the content and on the website will lead to attract the customer and thus
raise the traffic towards the website. This means use of images will lead to raise the searching of
the website and thus assist the SEO. This can be clearly justified in the blogs under which the
images are being used that raise the attraction of the viewers towards the blog.

Google trends:
Making changes as per the trends occurs in the google along with focussing over the
changing trends also act as one of the best measures in relation with the SEO. With the
consideration towards the google trends the traffic of the viewers and the customers can be raised
towards the website.
Keyword planner:
It helps an individual to research keyword for the search campaign. This is a free tool that is
used to discover the key words in relation with business. This is an important method that build
and raise traffic towards the website and the page.
Data Analysis
This is an important concept with relation to measuring the success of the social media and
the content. This is because with the mode of data analytics the success of the concerned website
can be measured along with identification of the deviation which need to be corrected and
improved. The data analytics includes:
Google analytics:
It is a web analytic service which is offered by google which track and report the website
traffic. This is an important analytical tool which track the website traffic and thus assist the
success measurement. It makes the measurement of advertisement ROI along with tracking the
video. Flash and social networking sites and applications (Semerádová and Weinlich, 2020).
With the use of Google analytics, the traffic in respect to the website can be identified. This will
also lead to assist the taking of suitable steps and actions that may lead to raise the traffic and
attraction of viewers towards the website. it also helps the users to make identification of trends
and patterns that how to make engagement of visitors in the website. It is a freemium service
which means on a smaller scale it allows the free services but at the broader level an access of
advanced services involve the payment of prices.
Social media analytics:
It is the ability to gather and find meaning in the gathered data from social channels that
support the business decision. With the use of social media analytics, the success of the social
media posts and the adoption and use of the concerned media channel will be analysed. This is
an important technique that lead to measure the performance of the social media success. It also

allows the brand to make effective learning about the audience along with raising influence
towards the purchasing decision of the customers (Stieglitz and et.al., 2018). Social media
analytics allows the business to make analysis of the success and the performance of its
advertisement along with delivering the information about the customers purchasing decision so
that concerned changes can be made in the content that will lead to raise the attraction of the
customers and the viewers towards the post. This shows that the social media analytics lead to
assist the measurement of performance and the success of the post along with raising the traffic
towards the post.
Reflection
Writing of blog and making of marketing plan is initially found to be very interesting for
me. This is because when I searched I found that the data searching and the content of the blog
has raised my level of knowledge. I understood that a clarity in respect to the aim and objective
of the marketing will lead to the success of the entire plan.
When I start writing blog and preparing the plan I realised that it was very difficult. I felt
cautious and nervous in the initial stage that later raise my level of confidence when I make the
plan and proceed further.
When I make an evaluation I had understood that I have raise my level of knowledge in
respect towards the understanding of the marketing concept along with raising the knowledge in
relation with blog writing. I have also evaluated that there are some places which I need to make
my improvement like raising knowledge in relation with the SEO so that the I can raise the
traffic towards my blog.
While making an analysis of my work I have realised that there are various challenges
which I face while I was making the blog. These may include the challenges related with lack of
knowledge in relation with the marketing plan, lack of communication skill and the presentation
skill also act as the challenge in respect to my success.
When I make conclusion I come to know that with the identification of challenges and
effective dealing with those challenges the content of the blog will be improved. This will also
lead to raise the effectiveness of the marketing plan that further contribute towards the success.
Action plan is the last stage under which future course of action will be determined that
will lead to the success in the career and the concerned task. In respect to my action plan I will

be cautious towards the challenges and the loopholes so that the effectiveness of the action plan
will be raised that will lead to achievement of success.
During this course of action, I have also learned that how to make active promotion of the
blog along with measuring success and identification of deviation. I have also raised the
knowledge in relation with the analytics so that I can raise the success of the blog.
CONCLUSION
From the above report it can be analysed that SEO is an important concept that measure the
traffic towards the website. The report also summarizes the concept of analytics that measure the
success of the website and the content page. The challenges in relation with writing the blogs and
the success of the marketing plan is also a part of the report.

REFERENCES
Books and journals
Bhandari, R.S. and Bansal, A., 2018. Impact of search engine optimization as a marketing
tool. Jindal Journal of Business Research. 7(1). pp.23-36.
Veglis, A. and Giomelakis, D., 2019. Search engine optimization. Future Internet. 12(1). p.6.
Semerádová, T. and Weinlich, P., 2020. Using Google Analytics to Examine the Website Traffic.
In Website Quality and Shopping Behavior (pp. 91-112). Springer, Cham.
Stieglitz, and et.al., 2018. Social media analytics–Challenges in topic discovery, data collection,
and data preparation. International journal of information management. 39. pp.156-168.
Sharma, and et.al., 2019, January. A brief review on search engine optimization. In 2019 9th
international conference on cloud computing, data science & engineering
(confluence) (pp. 687-692). IEEE.
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