This report provides an analysis of service and experience marketing strategies, focusing on Premier Inn, a UK-based hotel chain. It examines the organization's services, target markets (families, leisure-seekers, and business travelers), and promotional strategies, including television advertisements, social media content, and affiliate marketing. The report evaluates the effectiveness of these promotional tools, particularly in light of the challenges posed by the COVID-19 pandemic. It also proposes a new promotional idea centered on promoting lesser-known UK destinations to attract tourists and drive business to Premier Inn hotels, aligning this idea with the organization's objectives of increasing brand awareness and securing long-term survival. The proposed strategy involves online advertising and potential discounts to encourage visits to new areas, thereby expanding Premier Inn's market reach and revenue generation. Desklib provides a platform for students to access this and other solved assignments.
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