Human Resources Management Report: Bet365 in the Service Industry

This report provides a detailed analysis of Human Resource Management (HRM) practices within Bet365, a prominent service industry company. The introduction highlights the importance of HRM in enhancing employee performance and achieving organizational goals, emphasizing the significance of various HR activities such as recruitment, training, and employee relations. Task 1 explores the responsibilities and functions of HRM, focusing on its role in creating a healthy work environment, handling workforce issues, and aligning employee efforts with the company's vision. The report further examines workforce planning, outlining the steps involved in analyzing supply and demand within Bet365. Task 2 delves into the current state of employment relations, the impact of employment laws, and the creation of job descriptions and person specifications. It also compares different selection processes across various service industries, and discusses the contribution of training and development activities to effective operations. The report concludes with a summary of key findings and insights into the effective management of human resources in the service sector.

HUMAN RESOURCES
MANAGEMENT FOR
SERVICES INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ..........................................................................................................................................2
1.1 Responsibility and function of human resource management..........................................2
1.2 Plan of human resources regarding the analysis of supply and demand for Bet365.......4
2.1 Actual state of employment relations..............................................................................7
2.2 Effects of employment law on the management of human resources..............................8
TASK 2 .....................................................................................................................................10
3.1 Description of job and person description......................................................................10
3.2 Comparison of selection process from the businesses of various service industries . .14
4.1 How training and development activities contributes to the effectual operation ..........17
CONCLUSION ............................................................................................................................18
REFERENCES .............................................................................................................................19

INTRODUCTION
Human resources are very important role in an enterprise. Ever organisation concern its
manpower because employees deicide success and failure of firm. There are various activities
include in HRM such motivation, selection and recruitment, training and development, appraisals
etc. there is a separate department which deals which these activities. This concept is design to
improve employees performance (Boxall and Purcell, 2011). Every worker should get equal
importance in firm and all the problems should be solved so that company can achieve its goals
effectively. Every activity take place follow certain steps. HR having large responsibilities on
them because handling employees and their problem is not easy task. They need to look after
every aspects and problem which occurs in an enterprise so small problems not become big.
There are many barriers which firm faced while formulating employment strategy like certain
legal laws are their which take into consideration. These laws are necessary to follow. All these
strategies improve employability skills.
The company which is taken into consideration is Bet365. This a gambling industry
which is based in UK. It is leading online gambling group and having it millions of customers.
This industry is having its business many other countries also. This organisation is having largest
private employees in the city. Business unit is dealing in gambling related to sports betting,
casino, games and bingo. It is largest and famous industry which is growing know a days. This
industry is having licensed by UK government. In this large live market is available where
customers can bet on an events which are taking place.
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The report consist of role and purpose of human resources management. Current state of
employee relation in Bet365 has been mention in this assignment. Effect of different laws and
legislation on Bet365 has been describe in this project. The job description and person
specification has been presented in this project (CHUANG and Liao, 2010). Comparison of
different selection process has been done.
TASK 1
1.1 Responsibility and function of human resource management
In today's enterprise HRM is play important role. The main purpose of HRM is to
improve employees performance and make them understand about firm vision and mission so
that they can achieve their goals effectively. For HR person is playing vital role in hospitality
industry for its success. It is HR responsibility to create health environment. He look after their
workforce and handle them according to different situation. HR is handling various activities
which provide better services to customers (Armstrong and Taylor, 2014). For authorities are
preparing strategies to hospitality industry.
The main purpose of HRM in hospitality industry is to evaluate motivation, job
satisfaction, managing people and their conflicts, develop personality and initiate team work.
Organisation is gain competitive advantage by making its workforce effective. BET 365 is
planning to have low cost for this they need to reduce training cost, compensation, employee
turnover and other activities. If Bet 365 is not bale to handle these cost that can be resulted in
failure of company.
Role of HRM
It is human resource who carry out all activities. In this manger and professional play
vital role to organise people in management. They can effectively perform these activities. This
they view employees assets and managing human capital. HRM team suggest to management
and make strategy which they can handle workers in their organisation. By this they effectively
use firm resources. In this recruitment, training, employees coordination, appraisal and
development strategies are involved. HR professional advice manger on may issues related to
workers. Following are the role of HRM.
 Collaboration: At all level management and professional work to together to create good
business environment. Like in Bet365 professional advice mangers about employees
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roles and responsibility and according to that duties has been assign. By this enterprise
can achieve its goals. It help employees to shift to one function to another because they
become flexible in nature (Chelladurai and Kerwin, 2017). This can help to generate
coordination by which very employee can understand their duties and implement them
in effective manner. Proper coordination tends to make smooth operation system. By
this employees get better opportunity to understand each other and by this they share
skills and knowledge which support worker to grow in their career.
 Commitment building: By this commitment of employees can be improve as
professional are design strategies which motivate workers and they enjoy their work. It
begins by doing recruit process in proper manner. Giving right to to right person
according to their skills, ability and qualification. Once they hired right person they can
easily committed with employees by giving them challenges through out year.
Recruitment process incurred high cost. So it is very important that firm give attention
to these activities and make proper framework so that right person should be appointed.
For recruit and selection process firm need to adopt steps by which candidate are
shortlisted and final person can be selected. Every enterprise is having its own selection
process.
 Building capacity: It is very important to increase employees capacity so because of that
many activities took place which help to enhance their capabilities. Many large
company adopt this method as there is higher competition and they want to gain
competitive advantage for that they play games which can help them grow and
committed employees for longer run (Bratton and Gold, 2012). By this employee
become flexible in nature and can handle uncertain problem coming in future.
HRM make employees discipline and worker do their work in more dedication manner.
By having effective training employees can get promotions and they can reach to their maximum
potential. This can reduce external recruitment by an enterprise which tends to decrease
employee turnover ratio. HRM not only handle existing employees but they also plan for
changes which can take place in future. This planning is termed as workforces planning. This
planning take place when business unit want to expand its business in new markets, when
company want to repositioning it product. HRM control all things which take place at workplace.
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1.2 Plan of human resources regarding the analysis of supply and demand for Bet365
Workforce resource are very crucial concern of an organisation. It is very essential that
resources should be properly utilize this make enterprise more competitive and profitable. In
Human resources planning is another important part. This planning take decision by which
various position can be filled (Hoque, 2013). Every enterprise need to do planning regarding
human resources because high cost is incurred in this process. So for that plan has been design
for Bet365. There are five steps in human resources planning for gambling industry services.
 Identify key areas: First step of planning is to identify key areas where management need
to occupy positions. In this firm evaluate the position which are vacant in firm so that
industry can start planning human resources. For this management ask question to every
department and evaluate whether right numbers of employees are assign to particular task
or not. If size of project is very large and there is shortage of worker than business unit
inform HR department to hire new candidates in their firm.
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 Identify capability required for that particular area and position: In second step
enterprise find capability which is required to fill particular job vacancy. Like there are
different department and for that various set of skills and knowledge are needed. So
business unit identify each and very job profile and list of qualities which management is
expecting from candidates (Chang, Gong and Shum, 2011).
 Identification of concerned workers and assess them against capabilities: In third
step of human resources planning of Bet365 to find of interested candidate and match
them, with required qualification. In this firm analyse whether candidate is able to
complete task or not. For this they provide full job description to candidate so that they
get clear understanding about their roles and responsibility according to that only
participants apply for job.
 Develop and implement succession and knowledge transfer plans: Next step is
identify area where HR manger provide succession planning. Succession planning refers
to preparing selected employees for future higher position. Any employees take
retirement and some travel a lot so for that company prepare some of candidates so that
they can manage work in their absence (Riley, 2014). There are many other plans which
take place like transfer plan in which employees get trained and that training generate
transfer of plans. Manger need to regular look after whether training events are executed
in proper manner or not. They need to evaluate employees performance to see whether
transfer of knowledge take place or not.
 Evaluate effectiveness: This is final step of workforces planning is to analyse the
efficiency of this planning . In this management compare predetermine objectives to its
actual once to analyse results. If some deviation took place firm need to take action for it.
This action should be implement properly because if firm is not monitor results then it is
very difficult to find loopholes in an organisation and by this all cost and efforts go waste
if not improvement take place.
The procedure of human resource of Bet 365 can be developed on the basis of supply and
demand for working class.
 Enterprise strategy plan: Organisation strategy design refers to make business
plan for future Which can initiate demand for new skills. Main strategy of of Bet
365 is to reduce cost, promoting healthy and expand their business and their
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training centres in world wide. So company need to make plan accordingly (Mok,
Sparks and Kadampully, 2013). For this firm try to do merge and acquisition with
other big group to establish their goals.
 Resourcing strategy: In this company wants to expand its training programs. They
need to hire more and employees or that and techniques by which they can achieve
their desire goals. Resources are very important as they need allocate their resources
properly to have more and more centres for this industry is planning to enter in new
countries and sign contract with local enterprises.
 Scenario planning: In this company make changes in their structure according to
changes in environment. There are many fluctuations take place like political,
government, social and culture. Hilton make strategy by which they can easily face
these challenges (Sparrow, Brewster and Chung, 2016).
 Demand and supply forecasting: This can help to estimate demand and supply in
future. Bet 365 is engaged in these activities where they forecast future events and
according to that they get prepared for it. There is external and internal people those
who are engaged in this activity. Company get competitive advantage by
forecasting sales and they design product and services according to future
requirements.
 Labour turnover analysis: This give actual figure about labour turnover. Bet 365
is having strategy to reduce cost. For these calculating labour turnover is very
important. Company is having large number of work force to retain them is very
difficult and if they hire people in frequent time this can incurred time and cost
both.
 Work environment analysis: This very important to do work environment of
company. In this analysing of environ take place where people are working in it.
This can improve employees skills and achieve job satisfaction.
 Operational effectiveness: Company need to analyse its productivity on regular
basis because they want to decrease their cost.
 Retention: It is major aspect of company as firm is reducing compensation so it is
difficult to retain customers. To for that enterprise to do planning to engaged
workers for longer run.
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 Flexibility: Flexibility refers to multitasking. In this person should have capability
to one multiple task at a time. This is very essential in hospitality industry as many
situation occurs where employees need to handle unexpected event for that they
need to develop flexibility.
2.1 Actual state of employment relations
Employment relation is another important concept of human resources management. HR
professional are responsible to build strong relation between employees and management. It is
very essential to have good employee relation because by this they can minimize conflicts. This
can motive workers and give satisfactory productivity (Boselie, 2010). By this problem can solve
effectively which affect situation. After reviewing employees and employers relation following
elements are to be considered.
 Distinguishing employment right
 The employees contract
 Employees discrimination
 Work time regulation
 Employment contract termination
 Enforcement of employment act
Many organisation is facing crisis related to employee relation. Like other companies Bet
365 comes under services industry. So in this relation concept is very crucial. Workers relation is
directly linked with motivation, productivity, job satisfaction. So enterprise need to concern it in
very aspect.
Generally in Bet 365 current state of employee relation is satisfactory. When gambling
industry services established they clearly distinguish all employment rights which should be
exercise in a firm (Nadiri and Tanova, 2010). If they do not follow them company have to pay
penalty and face other legal issues. For this all hospitality industry are very particular for their
work hours, over time, maintain work discipline and termination contract of employment.
Employee relation ofBet365 is same like other gambling business. As organisation point
of view. As Bet 365 main strategy to reduce cost, bring healthy lifestyle, expand training centres
and increase market share. So for this company need to generate transparency in their
management. Every employee should get freedom to take their own decision by this enterprise
can achieve good employee relation. In UK employee relation is based on democratic style. The
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employees are supposed to maintain rule of UK in organisation they are working. In this
situation both employees and employer have same power to bargain to have win-win situation
for both the sides. This win- win approach give benefit for both parties. Bet 365 is one of famous
and customer oriented gambling industry UK. In which they make sure every party get equal
benefit so for this reason they use win-win approach. So by this it is sated that employees are
having strong relation in Bet 365. They coordinate each other in proper manner and also try to
achieve enterprise goals by their team work. This can help firm to generate growth and reduce
their cost which is their main concern (Kern, 2014).
Bet 365 has major focus on their HRM because in services industry employees play
major role. Company try to deliver best services to their customers so that every customer so that
they provide best sports facilities and clients use more this site for betting purpose and other
sports services. Bet 365 try to make its staff well trained so they get specialized in customer
dealing. There are different kind of program which enterprise conduct in order to update new
technology to their worker and find new ways to solve complications regarding customers and
other management problems.
2.2 Effects of employment law on the management of human resources
Law refer to general guidelines that inform how activities should be conducted and
completed. Each country follow certain rules and regulation regarding human resources policies
took place in an enterprise (Gummesson, Lusch and Vargo, 2010). So it liability of every
company to follow same rules and regulations. In case they break any rules it can result that firm
need to pay penalty and other legal issues which can affect business in negative way. Bet 365
made policies regarding human resources. This law have great impact on Bet 365 gambling
service management functions.
In every enterprise human resources are one who perform all the activities. Without them
no product and services can be achieved. So there involved it very important. Employment law
of UK states that there should be improvement in employees and their should protection of
employees interest those who are working with Bet 365. It is employee law which covers legal
relation of workers, authorities and unions. The members which are involved in UK activities all
those get benefits by dint of minimum charter.
Both employment relation Act and employment right Act has been made to protect both
employee and employer right. By this employee and employer can maintain good relation with
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each other. In employment Act worker against self-directed declarer, responsibilities and
obligation of employers- workers, expiration of contract, private resentment and unions. Employ
act talk about pay-off, payment, disclosure, childcare,unfair dismissal and employer insolvency.
Bet 365 is formulating corporate strategies which help them to gain competitive advantage this
strategy involves payroll cost, high employment satisfaction and high productivity. Bet 365 can
formulate very strategy but they do not include any unethical and illegal practices related to their
human resources management.
For this both Acts are applicable for human resources management in an enterprise.
Within both Acts employment relation act is mostly concern. Enterprise need to clearly define
their worker about their rights and self-directed contractor. Independent contractor has major part
in hospitality thus it is important to take into consideration. Bet 365 allow their worker to
engaged in union activities (Harzing and Pinnington, 2010). As per nature of industry employees
need to work on Sundays, statutory and over time. Company need to hire female employees for
late hours because of nature of industry. Because of this these act has major impact on Bet 365
gabling services. So business organisation need to formulate their strategy in that particular
manner in which they can satisfied all these laws to prevent legal obligation.
Many things comes under this law. This law is directly related with to human resources
management practices such as company need to pay minimum wages as per their standards
according to national minimum wages Act 1998. The employee is entitle to take 28 days leave
and no longer more than 48 hours of working under working time regulation Act 1998. worker
have right to take leave for their child and can compensate their work by taking request for
flexible working hours under employment right Act 1999.
Human resources management of Bet 365 is performing function including staffing,
training and development, motivation and maintenance. To operate man power practices they
need to considered all those UK policies while recruiting workers in an enterprise. Company
needs to provide minimum wages, leaves, equality treatment to all employment. So that they can
perform in effective manner and their productivity also increases (Armstrong, 2011). These
rights are very necessary need to follow because these are basis of business and every policies
formulation. Human resources is very sensitive topic for every enterprise as they are dynamic in
nature and their behaviour keep changing so firm need to look after them regularly and make
policies so that activities goes in smooth manner. Workers should feel happy while working in
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particular firm. When wrong policies are made its disturbs management and employees both. It
incurred lot of time and cost to come out from these situations (Mathis and Jackson, 2011). So it
is better to make proper strategies and policies for human resources management. As nature of
this industry is totally different government having many extra regulation on this industry
operation. There is special rules for women if they work over time the wages rates is provided
more to them. The female employees are not allowed to work for late hours as this impacts on
their safety. So, if any work remain undone then in such conditions she is allowed to do that from
her home also. This law of human management protects the safety and security of female
workers.
TASK 2
3.1 Description of job and person description
JOB DESCRIPTION
Organization Name Bet 365
Job designation Software developer
Job summary Software developer is a person who has knowledge
about software process and can work on it. In this
person need to do research, design, programming and
testing computer software.
Location London
Report to Human Resource Manager
Roles and Responsibilities  Need to design new software according
company needs.
 Should have ability to create interactive and
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