This research project investigates the impact of service quality on customer satisfaction within the hospitality industry, specifically focusing on the Hilton Hotel. The study begins with a research proposal outlining the background, rationale, aims, objectives, and research questions. A Gantt chart is included to manage the project timeline. The report then delves into a literature review, exploring the concept of service quality, factors influencing customer satisfaction, and the influence of service quality on customer satisfaction. The methodology section discusses the research approach. Key themes addressed include the importance of service quality, the role of employees, factors impacting consumer satisfaction, and the need for constant innovation. The report concludes with references to the sources used. The student's research provides valuable insights into how service quality affects customer satisfaction in the competitive hospitality sector, using the Hilton Hotel as a case study to examine these critical relationships. The report examines the influence of service quality on customer satisfaction, highlighting the importance of customer feedback and continuous service improvement.