Service Marketing: Analysis of Indian Service Sector

This report provides a comprehensive overview of service marketing, focusing on the Indian context. It begins by defining services and their characteristics, then explores the Indian service sector's contribution to the economy, including its GDP share and employment figures. The report delves into the composition of the service sector, detailing sub-sectors like trade, transport, finance, and community services. It analyzes the performance of the service sector, highlighting growth rates and policy measures driving its development. The report also addresses challenges such as infrastructure limitations, rising labor costs, and the impact of new technologies. Finally, it examines the prospects for growth in the service sector, particularly driven by IT and ITES, and discusses the importance of service marketing for businesses. The report is based on content from a Service Marketing assignment from Mizoram University and can be useful for students studying service marketing.