Case Study: Evaluating Dr. Beckett's Dental Office Services Marketing

This case study examines Dr. Beckett's dental office, focusing on services marketing challenges and strategies. Dr. Beckett, facing rising costs and limited space, aims to maintain high service quality and improve productivity. The analysis covers the service marketing mix elements: product, price, place, people, promotion, physical evidence, and process. It explores the relationship between service quality and productivity, highlighting Dr. Beckett's efforts to enhance staff skills and patient education through various methods like educational films and "Thank You" cards. Supplementary services, such as information, order-taking, consultation, billing, and payment processes, are discussed. The case study contrasts the experience of the practice with others, and concludes by emphasizing the evolving needs of healthcare consumers and the importance of adapting to provide high-quality services. The paper references several academic sources to support its claims and analysis.