Accommodation Services: Ownership, Grading, and Guest Decision-Making

This report provides an overview of accommodation services within the hospitality industry, focusing on the scale and size of the sector, the distinction between commercial and non-commercial businesses, and various forms of ownership. It discusses the role of grading and classification systems, as well as the impact of online review sites on potential guests' booking decisions. The report evaluates different accommodation services, highlighting the implications of ownership, grading, classifications, and online reviews on guest decision-making processes, using examples like Marriott and Hilton hotels. It concludes that understanding these elements is crucial for hoteliers to meet customer needs and maintain a competitive advantage in the industry, emphasizing the importance of online reputation and service quality.

Managing accommodation
services
TASK 1

TABLE OF CONTENTS
INTRODUCTION to the hospitality industry
Identify the scale and size of the accommodation services found within hospitality industry
and difference between commercial and non-commercial businesses in this sector.
Size of accommodation services-
Explaining the different forms of ownership applicable to accommodation services
Discuss the role that grading, classifications systems and online review sites play when
potential guests look for and book accommodation
Evaluating a range of different accommodation services and the implications of ownership
grading, classifications and online reviews upon guest decision making
CONCLUSION
REFERENCES

1. INTRODUCTION to the hospitality industry
 The hospitality industry is the fastest growing industry in
the world and plays a vital role because it provides food
services and accommodations to meet the requirements
of people.
 The hospitality industry is the field that is responsible for
various types of facilitates such as food services,
beverage, event planning, travel and tourism staying
facilities and other services.
 The presentation will be based on Hilton hotel, UK, it
provides Food and beverage and various facilities such
as bars, spa and others.

Continued...
 Hospitality industry offers jobs to many
people in different roles and
responsibilities.
 In this industry, the job opportunity is
available for different personalities as
per their qualification and experiences.

Identify the scale and size of the accommodation
services found within hospitality industry and
difference between commercial and non-commercial
businesses in this sector
 Nowadays, people rely on hotel industry and accommodation
services to fulfil their requirements such as entertainment
purpose, travel and food.
 There are various types of spaces that can classify as
accommodation which includes:
 Resort
 Motel

Continued...
 Guest house- its is a lodging which is similar to a hostel, where people can get
breakfast, dinner and bed
 Budget hotel- it is a hotel that offers minimum services for a low cost than a
regular hotel.

Continued...
 According to survey taken by BHA there are almost 45800 hotels in UK, in which
there are 94.96% of luxury hotels, 64.07% of budget hotels and 62.93% mid
market hotels.
 In the upcoming year will be soon opening of almost 200 hotels and 19500 rooms
for the convenience of customers where people can enjoy their vacations.
 The UK provide varieties of accommodation options for customers who visit their
from different locations and they are classified as per their preferences and
interest.

Continued...
 distinguish between commercial and non-commercial businesses:
 Commercial businesses are catering, nightclubs and service restaurants who
provide quality service to customers in terms of earning a profit. All of these are
majorly focused on offering food and meals and increase profitability.
 While on the other hand, non- commercial businesses are those business who
provide care service for the betterment of people it includes hospitals, nursing
homes, care centre and schools.

Size of accommodation services
 There are total 45000 number of UK hotels in which total 730258 rooms
are available for customers.
 In the year 2019, the hotel industry has gained total £40bn annual
turnover. The hotel industry employs over 3.2 million people which is
almost 10% of UK employment rate.
 Moreover, there are more than 700 organization available within this
sector. This has created 5% GDP and 6% of businesses.

3. Explaining the different forms of ownership
applicable to accommodation services
Privately owned hotels- owned by one person or organization
Managed hotels- an independent organization takes care of their
daily business operations

Continued...
Franchise-pays a fee to a large chain in exchange for use of their
logo, manuals of their company, brand name
Referral groups- ownership works on similar basis as franchise,
but the major difference is it makes its own important decisions

4. Discuss the role that grading, classifications
systems and online review sites play when
potential guests look for and book accommodation
 Hotel industry is the fastest growing industry in the world, so it mandatory to follow
hotel grading and treat it as a requirement because it provides services to fulfil
customers needs.
 Grading is a qualitative assessment done by community to assign some ratings on
their accommodation facilities depending on their standards and various amenities
they offer to satisfy customers needs.
 In other words, it is assessing, evaluating and checking the physical condition of
the location and quality services provided by them.