Business Report: Servis Shoes Company Analysis and Recommendations

This report provides a comprehensive analysis of Servis Shoes, a prominent footwear company in Pakistan. The report begins with an executive summary, vision, and mission statements, followed by a historical overview of the company and details of its board and management. It then delves into the footwear brands and retail operations, including the Shoe Planet brand. The analysis incorporates SWOT analysis, business plan components such as segmentation, target market identification, positioning strategies, and the 4Ps of marketing. The report also offers strategic recommendations for the company's future growth, emphasizing market share expansion and improved financial performance. The report concludes with a summary of findings and a list of references.

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Report
Submitted
DR.AHSAN
Submitted
MUSHAHID HUSSAIN
2k19/BBAE/106
Report on Servis Shoes
Submitted To:
DR.AHSAN-UL-HAQ SHAIKH
Submitted By:
MUSHAHID HUSSAIN
ROLL NO:
2k19/BBAE/106
HAQ SHAIKH

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TABLE OF CONTENTS
• Executive Summary… ...................................................................................04
• Vision & Mission ........................................................................................... 05
• History of service ........................................................................................... 06
• Board and management ............................................................................... 07
• Footwear Brand and Retail .......................................................................... 08
• Shoe-Planet ................................................................................................... 09
• Analysis
i. SWOT Analysis……………………………………………………….11
• Business plan .............................................................................................. 12
i. Segmentation ................................................................................. 13
ii. Tarhet Market ................................................................................. 12
iii. Positioning… ..................................................................................14
iv. 4P’s ................................................................................................ 14
• Recommendations ...................................................................................... 16
• Conclusion .................................................................................................. 17
• References ................................................................................................. 18

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ACKNOWLDGEMENT
In this section, we would like to take the opportunity to express our gratitude and
appreciation to everyone who have contributed their efforts and times in helping us to
complete this research project throughout the duration of time.
First of all we are very grateful to Allah almighty that enabled us to utilize our
knowledge and skills for the preparation and completion of our project. Without Whose
guidance we are unable to complete this project on time.
We would like to express our deepest and humble gratitude to DR.AHSAN-UL-HAQ
SHAIKH
who supervised us tolerantly and patiently by providing valuable guidance,
advice, support as well as motivation from the very beginning until the completion of this
research.
We are also very thankful to our parents, family and well-wishers for their moral
support without which we can’t be able to do this work.

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EXECUTIVE SUMMARY
Servis has a renowned name in the footwear industry. Service industry limited
manufacture shoes and Service Sales Corporation(SSC) sells the shoes. Calza, Liza,
Cheetah, Don Carlos, Toz, N- Dure, Skooz are the brands of service sales corporation.
SSC has launched a new brand for SEC- A namedas SHOE PLANET. Service
Industry Limited (SIL) is a public limited company and
service sales corporationis private limited company. This report takes into both
companies(except shoe planet) in order to analyze all the aspects of shoe Business.
Different models are being applied to this company in order to analyze the performance
and to found out the possible weaknesses and growth opportunities for the company.
Models that are being used are as follows internal factor analysis, external factor
analysis, strategic factor analysis, competitive analysis, industry analysis, BCG model,
value chain model, VRIO model, porter generic strategies. All these models were
applied to this company in order to analyze the performance. Financial analysis as
compared to competitor is being done that showed that immediate steps needs to be
taken in order to grow in future
Recommendations at the end of the reports show clear direction for the company.
Company should implement these recommendations in order to attain superior financial
performance for all the stakeholders. Company is in strong position to implement these
recommendations and to attain 70% untapped market share.

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VISION
To be a market leader providing quality footwear, tire & tube and allied products. To
strive for excellence and global recognition by continuous improvement, innovation,
dedication and growth.
• To be result oriented and profitable company by consistently improving
market share, quality diversity, presentation, reliability and customer acceptance.
• To emerge as a growth oriented concern ensuring optimum return and value additio
to
Its shareholders.
• To ensure cost consciousness in decision making and operation without
compromising the commitment to quality.
• To create an efficient resource management and conducive business
environment.
Evolving an effective leadership by creating a highly professional and
motivated management team fully equipped to meet any challenge.
MISSION

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SERVIS GROUP
HISTORY OF SERVIS
The tale of "Serves" starts with a gathering of companions - youthful, vivacious, and
straight from school - who built up Service Industries over 50 years prior.
These young fellows, named Ch. Nazar Muhammad (Late), Ch. Muhammad Hussain
(Late) – both from Gujrat locale and Ch. Muhammad Saeed (Late) from Gujranwala
District, began
business in 1941 at a little scale in Lahore. Around then, they were just assemblin
handbags and some differentsports merchandise.Inside of years their business
prospered surprisingly and they were supplying their items to each side of India at the
era of Partition.
In 1954, they introduced a shoe assembling plant at modern range Gulberg, Lahor
They began production around the same time. The business began producing different
sorts of shoes. Later administration moved the plant from Lahore to Gujrat. Service
Sales Corporation(Pvt.) Ltd. – the Group's advertising organization – was built up in
1959. Modesty, reasonableness, and admiration were the qualities near to the heart of
these authors and it were these qualities that prompted exceptional achievement of the
Group throughout the years.
Servis Group is a standout amongst the most regarded corporate nationals of the nation
and has a rich legacy spreading over a large portion of a century.
Today the Group is Pakistan'sbiggest footwear maker and exporter with interest in
wholesale and retail segments. With a developing arrangement of brands and an across

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CEO Mr.SHAKEEL
the country organize that touches a large number of lives regular, Serves is one of the
first brands in the nation.
Setup in 1958, the Group is the biggest footwear maker, retailer, and exporter working
in the nation and has overall sales of more than PKR 12 billion.
BOARD AND MANAGEMENT
The board and management details:
MR.MUSHAHIDChairman

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FOOTWEAR BRAND & RETAILER
Stores
450+
Dealers
2000+
Beginning its operations as a solitary retail footwear outlet, the brand today has a 450+
stores vicinity in Pakistan, 2000+ distributions, and a developing global foot shape
impression in Europe, Middle East, and numerous different locales of the world

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NDURE
CHEETAH
At the heart of every one of our attempts lies the soul of our countrymen. Servis and its
roots are grounded immovably in Pakistan and its people. Servis comprehend their
needs, their lives and their fantasies. Sharing in their moments both of all shapes and
sizes, Servis has been their friendly in satisfaction for more than 50 years. What's more,
with dedication to consistent advancement and uncompromising quality, Servis try
satisfy their clients with the absolute best items and services.
Three eras associated through the string that is joy; the journey proceeds headed
great'.
Launched in 2008, NDURE is a late expansion to the SSC brand portfolio. It offers a
stage of meeting for the new generation. The item range involves easygoing, formal and
sports' shoes for men and ladies, concentrated on the urban way of life over a broad
band of styling, running from basicto fashion. SSC offers this brand basically
concentrating on urban buyers and is in a state of harmony with the worldwide patterns,
a brand that is youthful on a basic leve
Cheetah is Pakistan's driving games and execution footwear brand. Over the course of
the years, symbolizes the sportsman's soul. It has been supported over the course of
the years by brandishing legends including JavedMiandad, Jansher Khan, and Shahid
Afridi.

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FRANCHISING
SHOE PLANET
Servis keeps up a strong faith in entrepreneurship as an economic driving force. B
making new open doors for the business group, Servis has helped nearby business
people develop and flourish.
The Servis Franchise Program is one such try that gives business people the chance to
join forces with the Servis and start their own business under the Servis name.
Shoe Planet is an interesting shoe shopping destination store, offering item quality and
outline at standard with the top worldwide brands in a drawing in shopping environment.
• Magnificent planner shoes for men
• REEVA originator shoes for ladies
• IMAC originator shoes from Italy
So quit bargaining. On the off chance that you don't love it, quit wearing it. What you
wear is the thing that characterizes you.

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Here the Strengths Weaknesses
SWOT ANALYSIS
Weaknesses Opportunities and Threats of the bus

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BUSINESS PLAN
A new shoe (pump) brand for Ladies
Proposed brand name: Trendy
This business plan is made to launch a new brand for
Service sales Corporation.
As the sales of brands of SSC shows that LIZA is a
not too much strong brand of SSC and its unable to
capture share of market. BCG matrix also shows that
service is weak in order to capture the market of
ladies. They are just providing the selective design to
the women which are not enough because of the
tough competition and growing market.
So, a brand for ladies should be launched in order to
generate market share and to fill the market gap and
creating the image in the minds of the consumers that
service is also a leading brand in women footwear.