Analyzing E-commerce Start-up with the Seven Domains Business Model

This report provides an analysis of an e-commerce business start-up using the seven domains of business model. It examines the target segment benefits and market attractiveness at both micro and macro levels. Porter's five forces model is used to assess industry attractiveness, while sustainable advantages are explored through brand ethos, sustainable shipping, and recycling policies. The report also discusses team dynamics, including commitment to mission, risk propensity, ability to execute critical success factors, and connectedness across the value chain. It concludes that the seven domains model is crucial for analyzing market structure and fostering business growth and development, highlighting the importance of understanding and applying its concepts in real-world scenarios.

Entrepreneurial opportunity for a
business start-up

INTRODUCTION
Seven domain of business model can be defined
as the business model which is generally applied
by the start ups when introducing the new
business in an industry in the market place.
Introduced business idea is the E commerce
business on which the seven domains is applied.
The following discussion is based on the seven
domains of the business model in context of E
commerce business idea.

Task 1: Seven domains of business
start up

Target Segment Benefits and
Attractiveness (Market Domain/Micro
Level)
E-commerce has the products and services like clothing, home
accessories, electronics, gift hampers and many more but in an
online form. It is basically the digital supermarket where
customers order while sitting at home and get their product
delivered at their doorstep. Therefore, the market segments
which will benefits from the products offered by the business are
the people with age group of 22 – 40 age group because these
are the people who are technology freak and knows how to
handle the online shopping with online payments. Services are
stand out from other because different types of offers and
discounts with entertaining vouchers are provided on the
shopping with the company. Chosen market segment is growing
at a very good pace which is beneficial for the company (van der
Westhuizen and Goyayi, 2020).

Market Attractiveness (Market
Domain/Macro Level)
E-commerce market is growing because of the introduction of
new and updated technologies in a particular industry with good
security and operational level. There are large number of
customers in the industry due to the current situation of
pandemic, technology is developing at a very good rate and
online businesses are benefiting through it. People are preferring
online shopping so that the physical touch can be avoided in
order to be safe. People who were not knowing initially to
operate the technical devices are now learning it so that it can be
easier for them to shop online and even the groceries and basic
necessities of life. This is reason that why the market of E-
commerce business is growing along with the demands of the
customers as well (Doanh, Thang, Nga and Hoa, 2021).

Industry Attractiveness (Industry
Domain/Macro Level)
Porter's five forces model is being analyse in this domain to
understand the industry standards. First force is the buyer
power factor which is strong for the e-commerce start up
business due to the high bargaining power of customers.
Second force is the supplier power which is moderate in nature
due to the average bargaining power of the suppliers. Third
force is threat of new entrants which is a moderate factor due to
the average level of threats available if new entries. Fourth
force is threat from substitutes which is strong in nature due to
the high level of threats available from substitutes. Fifth force
is threat from competitors which is strong due to the high
threats of high competitive rivalry (Sperber and Linder, 2019).

Sustainable Advantage (Industry
Domain/Micro Level)
Sustainability can be developed and maintained in the e-
commerce business in such a way like by updating the
brand ethos and implementation of the sustainable
shipping along with the reduction in packaging and by
creating the policies for recycling which is followed by
the reduction in the energy waste and adding products
which supports sustainability and also the creating an
offset service charge at checkout. Moreover, by
considering an e-commerce marketplace to resell the
used merchandise. All these are the tactic in order to get
the sustainable advantage to the business (Li, Ahmed,
Qalati and Naz, 2020).

Mission, Aspirations, Propensity
for Risk (Team Domain)
Strategies for team building can be developed and
maintained in terms of commitment to mission and
aspirations along with the propensity for risk in such a
way like by adopting an open door policy so that each
and every member in team can participate in the
activities and by setting some boundaries and giving the
directions to the team members along with the
management of the team in a sensible manner and
gamification of work for better engagement in the tasks
which is followed by the providing autonomy to the
employees and solving the team problems strategically
(Shan and Heo, 2019).

Ability to Execute on CSFs (Team
Domain)
There are basically five factors under critical success factors of
the business which are important to take care of so that the
functioning of the company can be smooth such as first is the
strategic focus in which the leadership and management along
with the planning process are involved. Second is people in
which the personnel and staff along with the learning and
development are involved. Third is operations in which the
processes and work are involved. Fourth is marketing in which
the customer relations and sales along with the responsiveness
are involved. Fifth is finances in which the assets and facilities
along with the equipment are involved (Brown, Mawson, Lee
and Peterson, 2019).

Connectedness Up, Down, Across
Value Chain (Team Domain)
Relationship with internal and external stakeholders
such as competitors, suppliers, customers, investors,
employees and many more can be developed and
maintained by handling competition in business,
knowing about the customers, understanding the
competition, highlighting the differences, clarifying the
message, targeting new markets and looking after the
existing customers (Van Trang, Do and Luong, 2019).

CONCLUSION
It is concluded that seven domains of business model is
an important concept to learn and study so that its
applications can be applied in the real world
organization or start ups. The reason being is that it
helps in analysing the market structure as per the needs
and requirements of the business which aids in
growing and development of the business. Hence, this
presentation covers all such areas in order to better
understand the conception of seven domains of
business model.

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