Comprehensive Report: Strategies for Seven Events LTD Event Management

This report focuses on the conference and event management practices of Seven Events LTD, a leading event management agency. The report begins with an introduction to the conference and event industry, highlighting its sensitivity and importance. Task 1 explores the different types of events offered, including leisure, wedding, and corporate events, emphasizing strategies to stand out from the competition. Task 2 delves into event design and layout, covering room configurations, sitting arrangements, accommodation facilities, and the evaluation of design quality. Additional services provided by Seven Events LTD, such as catering and gifts for guests, are also examined. Task 3 investigates different management roles within the industry and opportunities for staff progression within Seven Events LTD, including formulating event proposals, inter-departmental relationships, and team management. The report concludes by summarizing the key findings and providing insights into the company's operations and strategies.

MANAGING
CONFERENCE AND
EVENTS

TABLE OF CONTENTS

INTRODUCTION
Conference and Event industry is continues to grow and develop, so too does the number
of large scape conferences for event planners and other industry professionals. Conference and
Event Industry is very sensitive sector among all (FFaulkner, and Swift, Microsoft Technology

Licensing LLC, 2018). The management of conference and events is very critical for the success
of any event business it is because any small mistakes or loopholes might affect the brand image
of both event company and company for whom the conference or event is organised. This
present report is context to Seven Events LTD. It is one of the leading event management agency
delivering global meeting, conferences and event management services. This present report will
investigate the criteria needed to run and manage a safe and secure events both in terms of
physical venue and dealing with situation which may aroused.
TASK 1
Covered in Leaflet
1. The variety of events the
company has to offer
with examples for each
type of events listed
2&3. Three different types of
events and explain them
to stand out from the
competition & provide a
detailed analysis of the
trends.
4. Pitch for meeting
Event and Conference industry In order to make the company I am writing this note to share

is very wide sector among all
industry. There are various
categories which are as
follows-
Leisure Events- From
the findings leisure event is
one of the best event as
compare to others because
people have free time and they
are not occupied for any work.
Seven Event company
provides compete package that
includes trade and
amusements, side stalls, area
based performances family fin-
fair rides plus hot and cold
refreshments.
stand out from competition by
using current features and
trends sectors, it is very
important for Seven Events
company to select some events
in which they can become one
of remarkable event company
in London.
Wedding Events: There are
various types of wedding
events like engagement part,
bridal shower, bachelor party,
Welcome party, reception and
al events which are related to
wedding is included in
wedding events. In order to
stand out in the market and in
front of customers, Seven
Events company could provide
the destination wedding, theme
programmes for weddings as
now people are demanding
both of these feature. In
my new set of events in
London. I am providing all
types of events which
according to the needs of
clients. Each and every
facilities are very luxurious
and innovative. First of all, I
want to share my new wedding
set which we are providing.
We provide top destination
wedding across the world with
innovative decoration, tasty
food items, lobby, picture
booths and all other leisure
facilities. In our last wedding
occasion, I have planned a kids
zone where many types of
toys, cars and other
entertainment facilities were
available for kids. Apart from
this, corporate events
organised by us are also one of
the best and remarkable in
London.

Wedding Events- This ought
to be the almost utmost
essential days in the life of
grooms, ladies, families and
life partners. Wedding Events
includes engagement party,
Bridal shower, Welcome party,
reception, rehearsals dinners
and all other events related to
common wedding.
Corporate Sector Events-
This type of event includes
conferences, meeting, launches
of products, seminars, award
ceremonies, promotional
events and all others. It is like
a private event which are held
by corporation or businesses
for their clients, staff
stakeholders. Seven Events
company provides all these
facilities to customers
addition to this, Event manager
of Seven event company
would provide live steaming
events apps in which at
wedding option, customer or
client can select the type of
wedding they want. Further,
live steaming events apps
facility is also a current and
future trends as wedding
ceremonies organised would
be transmit live video or audio
coverage over internet.
Corporate Sector Events:
This is also one of the event in
which Seven Event company
could flourish its brand image,
position in the market. Seven
Event company could provide
big halls, LED screens, variety
of food dishes and many other
facilities which gains the
attention of clients or
We organise seminars,
conferences, team building
events, executive retreats,
Corporate dinners, corporate
gold days and product
launches we provide for client.
All the innovative technologies
we provide like venue
sourcing tools, live steaming
events apps and all others
which are demanded by client.
Apart from this, we are very
much concern for the health
and safety concern of our
guests, advance technologies
and all others. We also provide
complementary services like
catering, gifts, site visiting and
others to guest.

according to there needs. customers. Seven Event
Company could provide all
types of corporate events so
that the range of facilities
increases like trade shows,
executive retreats and
incentive programs, golf
events etc. as it is current and
future trends of market. In
addition to this, as per the
current trends, Seven event
management could provide
like Venue Sourcing tools so
that client can select the event
venues and spaces. Further,
Seven Event company install
fire extinguisher and other
safety and security gazette so
that risk of miss-happening
can be avoided.

Special Events: These are the
occasion or functions which is
organised with the purpose of
raising funds from society or
community groups or non-
profit company. There are
several types of special events,
each with thee own different
level of suitability and
complexity for several groups.
Seven Event Company could
provide both types of special
events like small and big so
that all income groups of
customers or client can be
aware of services provided by
the company. By organizing
for both types special events, it
improves the image and raise
the awareness. In addition to
this, in organizing special
events, the best and innovative
way that Seven event company
could use is Email marketing
tools and social media so that
the purpose of organising
special event can be executed.

TASK 2
A design of a layout in the conference room booked for the occasion for each day showing the
equipment used.
Seven Events Company believes that first expression is the last expression of clients or
customers. The event management company will design of a layout in a conference room in very
attractive way (Morris, 2016). Here are some elements which is undertaken for meeting
configurations of room are as follows-
Sitting Arrangement at Conference: It is very important that the conference hall
booked or selected by client must have sitting capacity. There are 55 guests who are attending
the seminar so it is important that there should be distance between the sittings as well as proper
space and ventilations so that suffocation is not felt by people.
Accommodation Facilities: As per the requirements of client hotel will be booked. The
room facilities Seven event management company will provide bathroom with shower and hair-
dryer, standard rooms, rooms with mini bars and many others. All types of luxurious facilities
company offers to the guest of client company.
Designing of room: The designing of room is very cool as after coming from meetings,
guest will feel relax and positive from the interior (Rogers and Davidson, 2015). As the interior
be made up wooden themes with light cream-brown mix colour.
Designing of Conference Hall: The conference hall will have full Wiffi connectivity and
LED's, better sound system, stage and everything will be systematically arrange and design by
Seven event company.
3. Evaluate the quality of design and layout with justification.
The quality of design and layout which Seven Event company is offering will be
measured by setting benchmark in which they can identity the gap. By setting the benchmark, the
labour cost will be control as well as the quality is also improved so that the needs and
expectation of guest and client will be executed (Uchida and Tanaka, Ricoh, 2017). In addition to
this, Seven Event company is providing the sitting plan for 65 guest so that extra needs of client
will also be fulfilled. Further, company is also assuring that at spot changes can also be done
whenever client wants during the conference.

2.Additional services provided by Seven Event Company
Catering Part: Seven Event company will provide corporate catering where they are
going to offer 25 types of food dishes in which all the famous dish of particular area will be
selected. They have booked another hall as client has asked for on-premise catering to the guest.
Gift for Guests: This is the complimentary services which Seven event company offers
to all the guest visited (Halbwirth and Toohey, 2015). They are going to give USB device with
key chain and pen with pen holder to all 55 guest in which all the functions organized by the
Seven event company is stored.
Additional Services From
Seven Event company to
stakeholders or guest
Day 1 Day 2
Catering Part
Gift for Guests

TASK 3
Different management roles within industry and opportunities for staff to progress in the Seven
Event Company.
Management plays a very important role in leading the organization towards success. If
management of organization is not effective and talented that it is not possible to deal with or
control things and people (Szabó, 2018).
Formulating Event Proposal: Proposal is the brief information about the company's
services. In simple words, it is an offer for acceptance. It is the responsibilities of event manager
to formulate a proposal for client where the brief information about the event is written very
specifically.
Inter-relationships with other departments: For successful event program's, it is very
important that there should be effective relationship within departments of organization.
Manager like event coordinator, planers, client services event manager, event manager, artistic
director, choreographer and all other departments have to work in coordination.
Team Management: This is also very important role which is planned by management.
All the team are planned by floor manager of Seven Event management company s that
stakeholder communicate in very effective manner.
From the above conference head by Seven Event Management company is very
beneficial for the employees of Seven Events LTD. They have learned how to manage the 55
people jointly (Zemenkova, 2018). They have developed skill of team management,
communication skills, inter-personal skills, management skills and many others.