Business Communication Analysis Report: SFE Website Strategies, Issues

This report provides a comprehensive analysis of the business communication challenges faced by the "Something for Everyone" (SFE) website, particularly in the context of the COVID-19 pandemic's impact on the retail industry. The report identifies several barriers hindering effective communication, including information gaps regarding return policies, physical limitations of online shopping, technical issues such as the WooCommerce cart problem and out-of-stock product listings, emotional factors related to reduced consumer spending, and cultural limitations due to the website's English-only language and limited cultural product selection. The report proposes several strategies to improve the website's communication and customer experience, such as personalized content, email subscriptions, skilled website design, language translation, a safe product feature, live chat support, front-end and back-end server implementation for accurate product listings, and the use of AI-supported 3D models for outfit visualization. The report aims to provide actionable insights for SFE to enhance its online presence and improve customer engagement and sales.

Business Communication
Business Communication
With the outbreak of the pandemic COVID-19, retail industry went into many changes and the shopping
lifestyle of the people have changes due to COVID-19 restriction there is rapid rise in the online shopping
which has become part of normal way of life for the people. But in online business there is need of
effective communication which encourage the customer to spend more on the business and this is where
Something for Everyone is lacking behind as their sales are not as high as it would like to be. So, they
decided to create a new website of the same issue to create a better website for the business that is effective
in proper communication about the SFE product to the customers.
Information barriers- There are no proper information mentioned in the website about the
product return and refund policy. This made misunderstanding for customer that they think
return policy would charge more to them and their no point to pay more.
Technical barriers- Technical barrier can easily discourage the employee from buying this
is because SFE found some issue with their official website design as the site automatically
empties the customer cart after 30 minutes which creates great frustration among the
customers. Also, there are some products which are still listed available despite being out
stocked.
Barriers
Physical barrier- There is no physical presence of the store and customer cannot try the clothes and are not
fully sure whether the outfit order is of their size, there is uncertainty of the size and material. There is no
proper communication medium from which customer can assure the nature and physical character of
clothes.
Emotional barrier- Due to COVID-19, people have lost their job and the spend limit of the people reduced
and some are on reduced hours. Moreover, due to pandemic restriction there are no social events which
customer would attend and this make no point on buying clothes for home tour.
Culture barrier- The website is only in English language and also there are limited stock of the cultural
lifestyle selection.

 Create and sharing a personalized content on the website based on each category selection in
order to make better assumption about whether the product meet the quality expectation of the
buyer
 SFE can turn on the key proxy technology which is useful to translate the webpage in user
preferred language selection in order to avoid language and culture barrier.
 In website design, there is need to install and execute the front end and backend server so that
there is no false listing of the out-stock product.
 SFE can design an outlook of the outfit by showing model picture along with 3D look supported
by AL in order to make strong predication about the size.
 Company can ask user to subscribe for the new trend and can use the email listing
to send regular engaging contents to the customer that would one day create a lead
and also a good option for the user engagement with the brand.
 SFE can appoint skilled website designer for their website in order to make website
more eye-catching to the customer and the content writer can publish some post on
the website that attract the attention of the customer towards the brand message.
 To solve the WooCommerce empty cart issue, SFE can publish an option that is
safe product for future from which customer can get the complete information
about their safe product and can place order later without any hassle.
 Live chat is good option for effective business communication in order to keep
customer encouraging by sharing all the relevant information to the customer that
help to make any buying judgement.
Strategies adopted by SFE to simplify the process
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