Organisational Research: Shamania Cuisines Customer Retention Project

This presentation focuses on an organisational research project conducted on Shamania Cuisines, an Indian restaurant in Hamilton, NZ. The research aims to determine how Shamania Cuisines can improve customer retention and attract new customers. The study investigates the restaurant's use of social media and its impact on customer engagement. The research methodology involves interviewing the restaurant manager and collecting secondary data to provide context. Findings reveal a decline in customer numbers, a weak social media presence, and reliance on traditional marketing methods. The analysis highlights the importance of social media engagement for customer loyalty and acquisition. Implementation plans include developing a modern website with e-commerce capabilities, incorporating delivery services, and establishing a robust social media platform. Recommendations include launching an effective online strategy, emphasizing mass media advertisement, and focusing on sales promotion. The research concludes that Shamania Cuisines needs a comprehensive online strategy to remain competitive and retain its customer base.