Strategic Planning, Factors, and Metrics for Shangri-La Hotel

This report provides a strategic analysis of Shangri-La Hotel, examining its strategic direction, internal and external environmental factors, and competitive landscape within the hospitality sector. It delves into critical success factors, key performance indicators (KPIs), and the balanced scorecard to evaluate performance metrics. The report explores the implementation of strategies, including communication and involvement, and researches creative business strategies such as consumer service development, technology utilization, and promotional business strategies. The analysis also evaluates performance metrics, including critical success factors, KPIs, and the balanced scorecard, to assess the hotel's success and guide future strategic decisions. The report concludes with a comprehensive overview of strategic planning in the hospitality industry, using Shangri-La Hotel as a case study, and providing insights into improving business development.

Strategic Planning for the
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Covered into PPT.........................................................................................................................1
PART 2............................................................................................................................................1
Critically analyse the most appropriate factors to implement a chosen strategy.........................1
Research about creative business strategies for Shangri-La Hotel..............................................2
Analyse and evaluate the different performance metrics (critical success factors, key
performance indicators and the balance scorecard......................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic planning is an establishment structure or frame work of explaining its strategy or
direction and making decisions on assigning its assets to pursue this plan of action by
considering its capital and human resource. Several business analysis tools and techniques can be
utilised and implemented in strategic planning. Strategic planning is the official consideration of
a company’s future course. Strategic planning is crucial to an establishment as it offers asense of
direction and outlines measurable aims. Strategic planning is a tool which is beneficial for
leading and directing day to day decisions and also for measuring progress and developing
approaches when moving forward. This written report considers Shangri-La Hotel at The Shard
London for the completion of this document. It is a Hotel which was incorporated in 1983 and
one of the world’s most iconic buildings. At the only five star luxury hotel in London Bridge,
Shangri-La services feel friendly. This hospitality organisation have 202 rooms and suits all with
the spectacular city views, 3 signature dining venues and London’s highest hotel infinity pool.
This document will consider information about the strategic direction of the firm, porter’s five
force analysis and internal and external environmental factors. Further, it will consider
information about strategic options in term of hospitality sector which can be considered by it in
term of expansion. Moreover, it will explain about effective factors to execute to selected
strategy, creative business strategies and different performance metrics regarding business
enterprise.
PART 1
Covered into PPT
PART 2
Critically analyse the most appropriate factors to implement a chosen strategy.
Strategies are considered as normal plan that is utilised through all entities in respect of
attaining its objectives into difficult circumstances. This is critical for enterprises in context of
devising tactics as this key element to become successful. Moreover, this tends to provides
effective decisions through undertaking business scope for effectual success and development
(Baumgartner and Rauter, 2020). Shangri-La Hotel has appropriate characteristics involving
board range of unique as well as higher luxury product or service quality and its differentiated
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products. So, in order to operate its business appropriately, this is crucial to undertake several
factors during implementing its strategy that is appropriate expansion through performing joint
venture. As this aspect assists respective hotel to develop in faster way, enhance productivity and
gain more profitability. Also, with assists of this strategy they can able to access to new
marketplace as well as network of distribution. So, some of the factors are discussed below:
Communication: This is vital for entity to maintain transparency as well as
communication with assistance of appropriate coordination between staff at work area. As this is
aids to overcome from future challenges as well as developing present performance this drives
towards formulating process for firm’s employees through undertaking several tactics with intent
of attaining objectives. In respect of Shangri-La Hotel, much kind of staff are performing into
various department such as marketing, finance, room service, sales and others where individuals
are concentrated towards many factors as well as maintaining transparent communication.
Moreover, this is also helpful in brining innovative and effectual implementation of procedures
that aids to enhance profit and sales. Whereas in Marriott hotel, the management of the company
is also use effective tools of communication to make good communication so that they provide
effective and timely services to their guests. With proper communication employees are
effectively aware with all information of the firm as well as necessities of venture.
Involvement: Effectual planning is crucial as this is the strategic process which has to be
undertaken through administration to provide appropriate as well as quality services. Moreover,
this is also vital to undertake effective needs during operations as well as management. For
instance, the staff engagement into organisational practices is crucial in respect of producing
additional units or extra services that is beneficial for development of commitment to the plan
(Ahlstrand and Rydell, 2020). For this, in case staffs are effectively involved into firm’s tactics
then this become simple to attain activities into stipulated time duration through obviating
several barriers. In context of Shangri-La Hotel, it administration plays essential role in
determining workforce needs as well as also involved them into the process of decision making
that is helpful in managing practices. This also outcomes in managing various activities
effectively and drives towards enhancement of whole hotel performance as well as productivity.
Research about creative business strategies for Shangri-La Hotel Sweta.k
By including the above defined discussion based on the plan of actions, it is found out that
plan of action are crucial for organisation in forms of improving their aims and administrating
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the prominent execution. For these efficient plan and strategies are developed through the
administration in forms of maximising execution and efficiency and also directs to adopt
modifications with the prominent execution. For this the future business plan which are chosen
by Shangri-La Hotel. This hospitality sector firm in forms of being rivalry are defined as below:
Development in consumer service- It is crucial for the business strategy and also utilised
by the firm in forms of developing the consumer service and also assists in becoming rival. For
this, consumer tends to face prominent problems in forms of choosing efficient products
including the need of consumer facility through resolving their issues (Baumgartner and Rauter,
2020). For this, the administration of Shangri-La Hotel organise effective determination of
situation including the business enterprise in forms of making alterations in the consumer service
that is beneficial in impacting the number of rivals and maximise the rivalry.
Utilisation of new technology- The modern world tends to change in forms of several
actions and eradicate things daily basis. For this, modification is introduced as a challenge
between enterprises and the demand to select them in terms of making their survival smooth with
the aim of maintaining in the rivalry market for attaining business goals. in form of becoming
rival in the hospitality sector, Shangri-La Hotel require to concentrate on the new technology
considering digital entry checkout chat bots and many others that is beneficial in developing the
prominent area for consumers and manage rivalry benefits.
Promotional business strategy- In this, organisation launch prominent manufacturing
services and for this efficient promotion is needed that is beneficial in informing their
consumers’ towards the launch of their commodities and encourage them to buy it. For the
effective advertisement of commodities, it is needed to assume diverse source and effectual
procedure that is crucial obtaining prominent consumer vision. In context of Shangri-La Hotel,
administration can utilise website magazines online marketing newspaper and many more with
the aim of informing people and delivering them prominent facilities.
Maintain quality and hygiene- By including the exiting situation of pandemic which is
suffered through entire globe and they become more health conscious in forms of looking
regarding the hygiene and effective sanitised area for their food and lodgings. It portrays the
famous demand and efficient opportunity for selecting organisation in forms of developing
competitive benefit through providing important service (Ahlstrand and Rydell, 2020). For this
the administration of Shangri-La Hotel select several plan of action through offering efficient
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hygiene and sanitised are including the health and safety from disease. It is also beneficial in
maximising the business execution for the changing atmosphere and develops the profit margin.
Thus, after the effective analysis, it is found out that efficient assortment of plan of
actions is essential in forms of impacting the large number of consumers and maximise the profit
margins. For this, the plan and strategies are beneficial regarding the rivals in form of
challenging and dynamic environment in managing rivalry benefits.
Analyse and evaluate the different performance metrics (critical success factors, key
performance indicators and the balance scorecard.
Performance metrics is considered as the information, figures and representatives which are
highlighting the competency, activities as well as quality of firm’s level of performance. There
are various kinds of performance metrics which may be utilised through firm for evaluating
failure or success of specific strategy that are being applied through company. Moreover, some
of performance metrics that may be opted through Shangri-La Hotel are stated underneath:
Critical success factor: This is regarded as the management term for component that is vital
for entity in order to accomplish their objectives effectively. In context of accomplishing
management goals of entity, they required to be aware about all success factors. Some critical
success factors of Shangri-La Hotel are, there unique characteristics as well as higher luxury
product or service quality provided to their consumers and its differentiated products such as
treatment & spa into resorts and hotels. They render unique services for spa treatment activities
like aroma remedy, bathe ad rub. Along with this, their effective management procedures as it
regarded as machine utilised for assisting business into services delivering. Shangri-La Hotel
methods incorporated in delivering services facilitated in six encounters such as check in,
restaurant and breakfast time, spa & check out, holiday trip and others.
Key performance indicators: This is considered as measurable factor which represents
effectual aspects for firm in respect of attaining success and goals of firm. For it, organisation
required to understand prominent business practices as well as performance and their potential
towards development. For instance, entity required to undertake key performance indicators at
several levels that are implemented during success in context of reaching towards definite
improvement level (Okumus and et. al., 2020). In respect of Shangri-La Hotel, there
management tends to utilise monetary as well as non monetary key performance indicators for
analysing performance and formulating plans that is helpful to enhance sales and profit. With
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aids of monetary indicators, the respective hotel administrative tends to determine effectual
practices that aids in gaining profitability. Rather than this, it helps in determining major
activities related promotion and another supportive function in effective and efficient way.
Balance scorecard: This is considered as the performance management tool which is a
portion of semi standard structured report which is opted through administrative for keeping
record of various activities implementation which are utilised to control & monitor performance
for analysing several actions consequences. Moreover, respective performance metric also
represents as strategic option which states maximisation of several internal firms’ function with
beneficial results (Porter, 2020). For it, appropriate goals are to utilise balance score card to
measure as well as share feedbacks into firm. It will aid Shangri-La Hotel manager to evaluate
success of current strategy from vital perspectives. This will assist to answer for fundamental
question which incorporates monetary perspective associated to quarter’s profitability increase or
decrease after adaption of laid strategy. Also one of the other perspectives is consumer
perspective, it is how guest are monitoring services in comparison to their other rivals. So, in
Shangri-La Hotel, their management have to determine the firm’s performance based upon
utilisation of consumers review there may be few surveys as well as questionnaires through
several social media apps which will aids to denote consumer satisfaction level and its
individual’s opinions as a portion of its responds to services
Performance metrics are powerful gear used to assess the usability of any product. They are
the cornerstone of usability and may tell key decisions, consisting of whether a brand new
product is prepared to launch. Performance metrics are constantly primarily based on consumer
conduct as opposed to what they say. There are 5 preferred styles of performance metrics.
Task success metrics are used while the company are interested in whether users are capable
to complete duties the usage of the product. Sometimes they would possibly most effective be
interested in whether or not a person is a success or no longer based on a strict set of criteria.
Other times the establishment is probably interested in defining distinctive levels of fulfilment
based totally on the diploma finishing touch, the consumer’s experience in finding a solution, or
the quality of the solution given.
Time on assignment is useful when the venture is worried about how speedy users can
perform duties with the product. The enterprise may look at the time it takes to finish a venture
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Shangri-La Hotel for all customers, a subset of customers, or the percentage of users who can
whole a project inside a preferred time limit.
Errors are a beneficial degree primarily based at the wide variety of mistakes customers
make whilst attempting to finish a challenge. A challenge would possibly have a single blunders
opportunity or a couple of error opportunities, and a few styles of mistakes can be greater critical
than others.
Efficiency is a way of evaluating the quantity of attempt required to finish a venture like
Shangri-La Hotel. Efficiency is frequently measured by means of the range of steps or moves
required to finish an undertaking or with the aid of the ratio of the task success fee to the
common time consistent with mission.
Learnability entails looking at how any efficiency metric adjustments over time.
Learnability is beneficial if the organisation want to examine how and whilst customers reach
talent in using a product.
CONCLUSION
This has been concluded from the above defined information that strategic planning is an
establishment activity if explaining its plan of action, making determinations on assigning its
assets to pursue this strategy. It is here that prioritise are set. It may also extend to control
mechanisms for leading the execution of the plan of action. With the help of effective strategic
direction, the firm can operate its business in effective manner and make development in its
revenue. Porters five force analysis is crucial to competitive determination and by using SWOT
and PESTEL analysis; the firm can monitor the impact of interior and exterior factors of business
environment. By considering several strategic options, the firm can expand its business and make
development in it.
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