Detailed Business Plan for Sharen Consultancy: A Recruitment Firm

This report outlines a comprehensive business plan for Sharen Consultancy, a recruitment firm specializing in IT, engineering, and life sciences. The plan details the company's introduction, including its services, target market, and competitive analysis. It describes the organizational structure, including job roles such as HR manager, business development manager, and support staff, and how services are distributed to clients. The report also covers the company's marketing strategies, the importance of marketing in the recruitment industry, and the 4 P's of marketing applied to the business. Furthermore, it includes an assessment of how services will be distributed to clients, emphasizing the use of online platforms, industry contacts, and job boards. The report concludes with further plans for future expansion and development of the consultancy.

Introduction to Business

Table of Contents
1. INTRODUCTION.......................................................................................................................1
1.1 Outline about new business venture.................................................................................1
1.2 Research about major competitors...................................................................................1
1.3 Business type....................................................................................................................2
2. Business plan...............................................................................................................................2
2.1 Detail description about an organisation..........................................................................2
2.2 Structure of business.........................................................................................................3
2.3 Job roles assigned to employees ......................................................................................5
2.4 Assess how services will be distributed to clients ...........................................................6
3. Further plans................................................................................................................................7
3.1 How business can expand in future..................................................................................7
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
Books and journals.................................................................................................................9
Online.....................................................................................................................................9

1. INTRODUCTION
1.1 Outline about new business venture
Business is conducted by an organisation where goods and services are exchanged for the
purpose of profit making. It requires some amount to be invested to start the operations. This can
be private, public or not for profit concern. The main goal of business is to bring individuals to
achieve common goals. Objectives are based on nature of activities involved in it. My business
firm deals in recruiting services. Sharen consultancy is the name of my firm and it has 7
members. It is specialized in IT, engineering and life sciences recruitment. It is providing
transparent and open services to its clients and candidates. It is focussed towards putting right
people at the right job. My firm is providing a suitable platform to jobseekers who are in search
of employment. We are providing recruitment consultancy to technological, digital, life sciences
and automation as well as aviation sector. It is committed towards providing privacy to
candidates who provides personal information and fulfilling obligations under the Data
Protection Act.
Headquarter of this consultancy is situated in the UK. As per IBP's report, Sharen
consultancy is giving clear path and opportunities to its employees. It has an effective training
and development structure for staff. Reason for its success is valuing people and enhancing their
potential. My organisation has highly competent senior management team and company's value
reflects from the way this treats their clients and candidates while doing business. It is the key
focus of various big institutions who are interested to invest. I believe that instead of so much
success, still there is room for improvement. My company thinks more like consultants rather
than salespeople. Its fast growth attracts more job applicants as they feel this firm as the best
platform of employment.
1.2 Research about major competitors
There are different number of consultancy firms are identify in UK market whom are
providing their appropriate quality service to each and every user so that they can attain growth.
Sharen consultancy gain benefit in long term context along with providing better and appropriate
job opportunity to every third person. This business demand is more in market because in present
world, many people need and want to take advise of some expert whom are going to guide them

towards their carrier. Several major competitors of this business are Austin Fraser, Brain&
company etc. All of them are providing better and quality based services and thus, management
have to take some crucial step to maintain growth in such sort of markets.
1.3 Business type
This business is mainly run into a partnership context where chances of negative and
positive outcome divided into equal proportionate. Partnership association reduce workload on a
single person but decision making process become quite difficult and complex in nature as well.
This business model is appropriate because many youth personalities are moving towards wrong
direction and thus through their services, they guide many individual. Thus, chances of
appropriate future of nation will get enhance.
2. Business plan
2.1 Detail description about an organisation
Recruitment companies and consultants brings high level of specialization to find best
candidates for a vacancy. These firms attracts jobseekers by using existing data and by
advertising through jobs posted on online portals and newspapers. The responsibility related with
final selection is with the company for which candidates have been selected. Services provided
by these firms are as follows-
 Searching suitable applicants for specific job.
 Conducting selection process.
 Managing recruitment activity.
 Designing advertisements and placements.
 Prepare documents of candidates.
 Ensure initial enquiry of applicants and evaluate their applications.
 Shortlist suitable persons and conduct their interviews.
 Check references and background of candidates and take their skill tests.
 Call shortlisted jobseekers for further formalities.
 Organise final interviews of finalised applicants.
 Outsource selected ones to their designated organisations.
 They offers efficient manpower to various jobs.

 Provides suitable placements as per requirement of organisation as well as the
applicants.
 Training solutions is another important service provided by such firms.
Providing HR solutions to specialized fields. In today's competitive world, marketing is
very essential for successful business. It assists in making clients aware about services provided
by company. It also helps in attracting more potential customers. Services are intangible in
nature, as it does not have any physical existence. There is no product to show the consumers
that's why it is challenging to do marketing of recruitment services. It is very important to make
marketing strategies very wisely. Marketing mix is combination of various elements in this
scenario. 4 p 's can be applied in following ways-
Product- In this services of company will be considered as product. Firm need to understand the
job, roles and responsibilities, qualification required for particular job. It will help in
understanding the work culture and position as well (Van, 2011).
Price- These firms provides recruitment services to its clients. For an successful business, it is
necessary to retain customers. So, pricing should be done in such a way that will attract more
customers and help in retaining existing ones.
Promotion- Once product and price is known, it is required to promote it. It is to be done through
appropriate source which is best suitable to attract job seekers and employees. Promotion needs
are to be identified and on the basis of that strategies are formed.
Place- Candidates can get these services through company's website, external industry, job
boards, sites, emails, job fairs etc. These comes under this element of marketing mix of
recruitment consultancy firm.
2.2 Structure of business
A recruitment consultancy firm offers vital services to its customers. It provides
employment to talented jobseekers in their respective fields. Its structure defines hierarchy of
responsibilities and division of work of employees. It determines who will develop company's
vision and mission to achieve goals. Its structure includes:

HR manager- He is the head of recruitment in this company. This person identifies needs
for recruitment and manages complete process of hiring. He also ensures proper utilization of all
manpower in this firm. Their main roles includes-
 Recruitment of employees.
 Training and development for the purpose of professional development.
 Performance appraisal of workforce in order to maintain efficiency.
 Maintaining employees relations in company.
HR assistant- They performs as an assistant to Head HR manager. Their role is to
implement and execute plans made by head department. There are two assistants in this
company. Their role consists-
Illustration 1: Structure of recruitment consultancy
Source 1: Structure of HR consultancy, 2017

 Assists in complete hiring process.
 They are responsible for providing orientation to new employees. They keeps complete record of workers regarding their leaves, salary and performance.
HR director- It acts as a primary supervisor of firm. Main duties of agency director are to
see day to day operations of business and manage financial tasks. This person develops plans to
attain the vision of company. The director can also be addressed as president or general manager.
They could be owner or director of firm. His roles includes-
 Developing training programs effectively.
 Maintains structure benefits to retain and attract top talent.
 Utilizing technologies to enhance skills of human resource.
Recruitment manager- As business development manager acts to bring customers,
recruitment manager works to identify the potential candidates. They develop the complete
process for hiring and ensure proper implementation of this. This manager sets goals for job
openings. He also works to identify qualifications needed to fill the particular vacancies (Ciulla,
Martin and Solomon, 2011).
 Identify vacant positions.
 Place advertisements regarding jobs.
 Conduct initial screening of CV s.
 Organize interviews and select appropriate candidates.
 Analyse training needs.
Business development manager- This person basically deals with sales of company and
brings clients for it. Main duties of this manager are creating strategies to increase the sales for
firm. It also determines which client will be more potential for their business purpose. For
instance, a firm that is specialized in IT recruiting will hire persons with same field only. There
main roles are as follows-
 Competitive analysis.
 Contract review of new potential clients.
 Cooperating with marketing department.

Support staff- They work to operate the business smoothly. It ensures that recruitment
contracts are complied with acceptable practices. IT workers work for computers, printers,
networks and other related operations. Accounting staff performs tasks such as invoicing clients,
cutting payroll checks and other expenses related to operations. Employees under support staff
perform specialized tasks that are related with daily business activities.
Sharen consultancy is adopting flat structure where employees are able to deal with
managers not with senior authority. This facilitate in making a beneficial relation between each
other so that chances of delivering quality information from one person to another take place
properly. Along with this, sometimes, senior authority are also rendering services through
providing suggestion to each and every individual. According to their structure, HR manager
prepare appropriate strategy which have to get implemented through administrator and staffing
individual. Thus, each and every sort of thing will get done in an appropriate and effective
manner so that chances of quality services and recruitment are wide in number.
2.3 Job roles assigned to employees
Every consultancy firm requires skilled and trained employees for growth of its business.
Services are provided by these personnel and so, it is important to have the qualified staff. The
basic functions of workers of such firms are recruiting suitable workforce for growth of other
organisation. Consultancy firms are responsible to recruit employees for other business concerns.
Job roles of employees of such company are as follows-
Develop primary objectives- This role is assigned to head of recruitment. In this role,
their employees develop and execute the recruiting plans. After this, they generate data from
industry contacts, association memberships, social media, trade groups and references of
employees. Their work is to develop the hiring process more transparent and measurable as well
as set constant improvements goals. They coordinate with the college recruitment initiatives
(Costa and Redford2017).
Develop and execute plans- This role is assigned to HR assistants . Their duty is
related with implementation of plans. It includes creating job descriptions and developing
recruitment and interview plans for each position. They work towards filling vacancies
efficiently and effectively. Another role is to develop a list of qualified jobseekers. After this, job
openings are posted on online portals, newspapers and sometimes, through social media. They

also seek for candidates through contacts with industries, trade groups and association
memberships. Sometimes, recruitment is done through college placements also.
Tracking applicants- This role is related with recruitment manager who keeps track of
applications through spreadsheets and databases. They organize the information of candidates so
that most skilled jobseekers will be easy to find and contact.
Background check- Another role of staff of recruitment firms is to verify candidates.
They do this by contacting the references of candidates. Their background is to be checked to
find whether there is any criminal record of them or not. It is helpful in identifying the suitability
of these jobseekers (Godfrey and Arguinzoni, 2012).
Interview- This is an important job role of these HR managers .Here, they get chances to
interact with candidates personally. It gives chance to judge their communication skills,
knowledge and confidence.
Evaluation and hiring- This role includes evaluating complete information gathered
about candidates. On the basis of this, recruiting staff selects suitable persons. After this, final
hiring decisions are taken and all aspects of formal hiring are performed. After that, these
candidates are forwarded to appropriate companies where positions are vacant for them.
2.4 Assess how services will be distributed to clients
When a company sells physical goods , it is easy to make distribution strategy and
channel for it. But, when it comes to services , it is an complicated job as there is no tangible
product. It is very important to make effective strategies for distributing services to clients. This
assists in reaching to mass number of customers and fulfil their needs. These strategies can be
formulated in following manner-
Identify potential customers- For distribution of services, it is important to know who are
the people interested in taking manpower recruitment services. This may be done through market
research to identify these prospective buyers. It will also include assessing that from whom they
are taking services before and what are the alternatives available in market. This will help in
building distribution strategy more effectively (Ramakrishna, 2017).
Identify competitors- For choosing appropriate distribution channel, it is necessary to
know the competitor firms already existing in this sector. It is required to analyse them properly

to know which media they are using for providing their services and operations they are involved
in and who are their clients.
Analyse various channels of distribution- It is very important to study channels available
for distributing services. This will help in choosing best alternative to provide services to clients
in proper manner. These channels are as follows-
Direct distribution- In this channel of distribution, services are provide directly from
recruitment firms to their clients. It is better way because if a company interacts directly to its
customers, it helps in receiving direct feedback which facilitates in having adjustments
immediately.
Agents- This channel includes appointing agents for providing services. They provides
recruitment of manpower on behalf of main firm. This method is adopted by companies having
huge customer traffic that is not easy to be handle by single distributor.
Online distribution- In this scenario, recruitment firms provides their services through
internet. It is done to satisfy demands of international clients, to whom company cannot reach
personally.
3. Further plans
3.1 How business can expand in future
Expansion is key factor for every business. If recruitment consultancy firm wants to grow
in future then it required to spread out its operations. Strategies for expansion are as follows-
Develop new market segment- Moving services into new demographic segments is a way
to grow business. It will help getting more clients.
Start a chain- It can open its branches in different locations. This would help in grabbing
more opportunities and increase the scale of business.
Go global- Starting business internationally is another way for expansion. It can be done
through licensing, franchising, joint venture and getting in partnership with bigger firm. This will
improve company's image and enhance its customers.
Introduce new services- Evolution can be done by launching new services related with
recruitment. This will help in achieving competitive advantages.

Innovation and creativity- Bringing innovation and creativity in business operations may
also lead to expansion of company. It includes research to form new ideas which will result in
success of firm.
Develop marketing plan- An small business firm can be developed by developing strong
marketing plan. It includes forming better strategies and policies for promotion and distribution
of services (Wan, 2013).
Invest in infrastructure- Investing more amount in developing infrastructure of company
is another way to expand a business. Better infrastructure will result in smooth functioning of
business operations and help it in future growth.
Market growth strategy is suitable for expanding business into new market world through
which chances of making things correct are high. Under this, business initially identify the
market and then start operating business into it. Thus, organisation have to determine product
development strategy where, management have to implement services to all new users in new
segment as well. Along with this, business also have an opportunity to develop new products at
existing market world so that chances of gaining more and more market share become easy.
Moreover, chances of taking appropriate decision with relation to future also get expand.
By completing things properly, managers have to invest properly by analysing all aspects of
further growth and development. For this context, Net present value and internal rate of return
also have to determine which facilitate an option to take financial decision properly.
CONCLUSION
From the above report it can be concluded that business plan is very important before
starting new concern. It is very essential to have know the structure of business and nature of its