Sharing Economy and Consumer Behavior: A Business Analysis Report

This report examines the sharing economy, focusing on consumer behavior, materialism, and planned behavior within the context of consumer goods. The report analyzes the markets of Japan, the USA, and India, considering factors like consumer preferences, market opportunities, and the potential for a new business unit, specifically for a company like Pentax. It discusses the importance of understanding consumer behavior in each market, highlighting how factors such as product quality, price sensitivity, and the adoption of sharing economy principles influence purchasing decisions. The report outlines the operational concepts for a new business unit, including strategies for market entry, promotional tactics, and the integration of technologies like social media and AI. The analysis emphasizes the importance of adapting to local market conditions, leveraging collaborative approaches, and offering rental services to cater to the evolving demands of consumers in the sharing economy.