Sharing Economy Report: Pentax's New Business Unit and Market Analysis

This report provides a comprehensive analysis of the sharing economy, focusing on market research, consumer behavior, and business operations. The report begins with an introduction to the sharing economy, discussing its growth, challenges, and the context of Pentax, a photographic equipment company launching a new camera. The main body includes a literature review on the sharing economy, outlining factors that promote and inhibit its participation, as well as an examination of materialism and planned behavior in consumer goods, particularly in the context of countries like the USA, Japan, and India. The report then outlines the concept of operations for a new business unit, 'FitGirl,' a gym for women, detailing its products, services, financial requirements, and the rationale for its launch in the USA. The report concludes with a summary of the benefits and advantages of the sharing economy and the new business unit. The report references various online sources, books, and journals to support its findings.